12.04.09
The Estée Lauder Companies Inc. appointed Bari D. Seiden vice president, global corporate communications, effective Jan. 1, 2010. According to the company, she will play the lead role in driving the company’s communications strategy to best support its global charitable activities; will lead The Estée Lauder Companies’ Breast Cancer Awareness Campaign; will support the communications of Leonard Lauder and Evelyn Lauder; and will continue to lead the social and digital media efforts within global communications. In addition, she will also join the Companies’ Charitable Contributions Committee.
Seiden has been a valued member of the Estée Lauder Companies' Global Communications team since April 2001, when she became vice president, global communications for Aramis and Designer Fragrances. In 2005, she assumed responsibility for the Specialty Brands, including Darphin. In April 2008, Seiden added corporate social and digital media to her purview to support the online division. In May 2009, she acquired the responsibility of overseeing global education for the ADF division.
During her time with the company, Seiden acted as the day-to-day strategist for more than 15 brands and provided execution of global communications programs on behalf of the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni.
Seiden has been a valued member of the Estée Lauder Companies' Global Communications team since April 2001, when she became vice president, global communications for Aramis and Designer Fragrances. In 2005, she assumed responsibility for the Specialty Brands, including Darphin. In April 2008, Seiden added corporate social and digital media to her purview to support the online division. In May 2009, she acquired the responsibility of overseeing global education for the ADF division.
During her time with the company, Seiden acted as the day-to-day strategist for more than 15 brands and provided execution of global communications programs on behalf of the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni.