Breaking News

Lady Gaga, Cyndi Lauper New Faces of Viva Glam

December 16, 2009

Fundraising campaign from MAC Cosmetics.

This spring, M∙A∙C Cosmetics and the M∙A∙C AIDS Fund will introduce its new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, M∙A∙C will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. Each lipstick will retail for at $14 with 100% of the selling cost donated to the M·A·C AIDS Fund.

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. It is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. To date, the M·A·C AIDS Fund has raised over $150 million in 67 countries exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.