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Lady Gaga, Cyndi Lauper New Faces of Viva Glam

December 16, 2009

Fundraising campaign from MAC Cosmetics.

This spring, M∙A∙C Cosmetics and the M∙A∙C AIDS Fund will introduce its new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, M∙A∙C will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. Each lipstick will retail for at $14 with 100% of the selling cost donated to the M·A·C AIDS Fund.

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. It is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. To date, the M·A·C AIDS Fund has raised over $150 million in 67 countries exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS.

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