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January 6, 2010

Crest Glide, Alison Sweeney Team Up To Benefit Feeding America

Crest Glide Floss partnered with Alison Sweeney, host of “The Biggest Loser” and an award-winning actress on“Days of our Lives,” in the Crest Glide Tight Spaces Challenge. Held in New York and Los Angeles in November 2009, the goal of the challenge was to help others discover the multiple benefits of daily flossing while benefiting Feeding America, a leading domestic hunger-relief charity.

Alison Sweeney and son Ben go through The Crest Glide Tight Spaces Challenge to raise money
for Feeding America on Nov. 21, 2009, in Los Angeles.
At the events, Sweeney encouraged the crowd to slide and glide through a specially designed Tight Spaces obstacle course. For every person who participated, Glide donated $1 to Feeding America.Additionally, Crest Glide also enlisted a Twitter element and asked consumers to tweet about the tight spaces in their lives. For every person who tweeted with the hashtag #GlideTightSpaces through Dec. 31, 2009, Crest Glide donated $1 to Feeding America. During the events, P&G said Crest Glide would donate a guaranteed $20,000 to help ensure families across America would have food on the table this holiday season.

“I am excited to be working with Crest Glide because I believe in the power of a brilliant smile and understand the importance of keeping my mouth healthy,” Sweeney said. “I use Crest Glide because unlike regular floss, it slides easily in the tight spaces between my teeth to remove food particles and plaque which can lead to gingivitis or even a more serious form of gum disease if not treated.”

Beauty Brands, TBC Build Holiday Gift Bags for U.S. Troops

Lynne Pace, wife of former Chairman of the Joint Chiefs of Staff Marine Gen. Peter Pace; John Marselle, board chairman of USO Metropolitan DC; Margaret Gibson, wife of USO president Sloan Gibson; Donna Lagani, publisher of Cosmopolitan; Deborah Marquardt, vice president of marketing communications for Maybelline New York & Garnier; and Alisa Marie Beyer, founder and creative director of The Benchmarking Company, at the holiday gift drive in conjunction with USO.
More than 220,000 American women have served in the military in Iraq and Afghanistan since 2001. To honor those currently serving there, companies in the beauty and personal care industry donated products for a holiday gift drive in conjunction with the United Service Organizations Inc. (USO).

The Benchmarking Company (TBC), a consultancy for concept-to-launch brand strategy and intelligence, secured gift bag items, which included skin care and personal care items, color cosmetics and energy and health drink mixes. According to Alisa Marie Beyer, founder and creative director of TBC, in just two weeks, companies sent more than $400,000 worth of top quality products for the gift bags. Participating firms included Hourglass Cosmetics, Jane Iredale, Kao Brands Company, Magic of Aloe, Mary Kay, MD Skincare, Pencil Me In Cosmetics, Photomedix, Rodan + Fields Dermatologists and Ten Beauty by Smart Brands Inc.

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