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February 5, 2010

CoverGirl Creates ‘Clean Makeup for Clean Water’ Campaign

This CoverGirl Clean Makeup for Clean Water Campaign ad was shot in the Dominican Republic.
CoverGirl has created a charitable partnership between its Clean brand of makeup and the Children’s Safe Drinking Water (CSDW) program, an organization dedicated to addressing the global need for clean, safe drinking water.

The “CoverGirl Clean Makeup for Clean Water” campaign includes a one time $500,000 contribution to CSDW, which will provide 50 million liters of clean water to children in need around the world. The campaign will deliver clean, purified drinking water to needy areas via Pur packet technology— another P&G brand—which purifies even heavily contaminated drinking water so it meets World Health Organization standards for safe drinking water.

Part of the campaign includes an online contest in which consumers can submit videos explaining how they give back to make the world a better place. For every entry received, CoverGirl will provide one week’s worth of clean drinking water to a child in need. Entrants also have a chance to win a humanitarian trip to Africa as part of the next Clean Makeup for Clean Water mission.

Clinique Finds Three New Fresh Faces

Left to right: Eartha Hubble, Monica Pearce and Mischa Bernier
After an extensive national search during which the firms visited college campuses in 10 cities, Clinique and Teen Vogue have found three new fresh faces—the winners from its Clinique Fresh Faces Tour.

The Tour included the Clinique “Mobile Beauty Studio,” at which women received makeup application and hairstyling tips and tricks followed by a photo shoot. At the Clinique Fresh Faces Tour lounge area, visitorsposted messages on their Facebook pages and Tweeted from laptops. Contestants were also able to upload a photo online at After the tour, there was online vote to determine the winners—Eartha Hubble, a San Diego high school student; Monica Pearce, a University of California at San Diego student; and Mischa Bernier, a Rutgers University student.

The girls were awarded an all-expense paid trip to New York City during which they received a makeover styled by Teen Vogue experts, took part in a professional photo shoot that will be featured in Teen Vogue and a got a behind-the-scenes tour of the Teen Vogue office to get a taste of how a magazine operates. Additionally, they visited Clinique’s worldwide headquarters, met with Clinique experts to get a glimpse of how beauty products are developed and received a year’s supply of Clinique products personalized for each girl’s skin care needs.

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