03.03.10
OPI debuted its new application for iPhone and iPod Touch.The OPI App offers a way to browse and search over 200 OPI Nail Lacquer shades. Featuring a version of the company’s popular Try It On Color Studio, visitors can customize skin tone on the application to visualize how a color would appear on their hand before purchasing.
The OPI App also includes a search bar with word prompt technology, so simply entering one word will proffer a list of likely matches. Features coming soon include accurate finishes (such as shimmer, crème, sparkle, frost, suede, and matte), a salon locator with map, and a personal “drawer” for storing favorite OPI Lacquers.
“With this new OPI App, customers can now try before they buy. Women can test our newest shades, experiment with bold colors, or find the perfect lacquer in a particular hue,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.“Thanks to the portable aspect, women can even find a shade to match a prom dress, wedding gown, or pair of peep-toe shoes – while shopping!”
The OPI App is available at Apple.com and is free to download. This application works with all iPhones and iPod Touches running software update 3.1.3.
The OPI App also includes a search bar with word prompt technology, so simply entering one word will proffer a list of likely matches. Features coming soon include accurate finishes (such as shimmer, crème, sparkle, frost, suede, and matte), a salon locator with map, and a personal “drawer” for storing favorite OPI Lacquers.
“With this new OPI App, customers can now try before they buy. Women can test our newest shades, experiment with bold colors, or find the perfect lacquer in a particular hue,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.“Thanks to the portable aspect, women can even find a shade to match a prom dress, wedding gown, or pair of peep-toe shoes – while shopping!”
The OPI App is available at Apple.com and is free to download. This application works with all iPhones and iPod Touches running software update 3.1.3.