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Published March 10, 2010
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Ralph Lauren Fragrances Is Red, White & Blue



Ralph Lauren Fragrances has rolled out Polo Red, White & Blue, a new EDT billed as a “crisp tonic.” The juice contains notes of fresh red apple, cucumber, clary sage, lavender tonic, creamy white woods and velvety white musks. Polished red and white diagonal racing stripes, an oversized gold polo player icon and a gold colored cap accent the blue bottle.

Kardashians To Create Dash Candle Line



For Every Body, a Provo, UT-based candle manufacturing company, has signed an agreement with the Kardashian Group to be the exclusive manufacturer of its new Dash line of candles. For Every Body is coordinating with Kim, Khloe and Kourtney Kardashian on the design, packaging and scents for the new line, which will feature soy-based candles and gel sprays. More info: www.shopdashonline.com

New Light Elements Styling Aids from Aveda



Aveda has rolled out two styling finishers, Light Elements Texturizing Creme and Light Elements Shaping Wax, which are 95% naturally derived, according to the company. Ingredients include jojoba, soy, organic beeswax, amur corktree and a blend of gamma oryzanol (derived from rice bran) and sasa veitchii, which is derived from bamboo. Both are packaged in 99% post-consumer recycled HDPE jars. More info: www.aveda.com


Jane Iredale Rolls Out Spring 2010 Collection



Perfectly Nude, the new spring color collection from Jane Iredale, is composed of flattering colors that know how to multitask, according to the company. The range features everything from Lip Fixation ($29), a lip stain and lip gloss fortified with the natural plumping properties of ginger root extract and the moisturizing power of avocado oil, to So-Bronze 3 ($41), a much-awaited “threequel” to the brand’s So-Bronze 1 and 2 mineral bronzers. More info: www.janeiredale.com

Dermal Renu Anti-Aging Skin Care



Wellness Formulations, LLC has launched Dermal Renu Advanced Skin Science, a new anti-aging skin care system. According to the company, the line addresses anti-aging via antioxidants, moisturizing elements, peptides, botanical extracts and anti-glycation agents delivered through a proprietary delivery technology called EnduriVeil. More info: www.dermalrenu.com


Nature-Cide Ant Killer Tackles Pests Naturally



Pacific Shore Holdings, Inc. has developed Nature-Cide Ant, a new 100% natural ant killer. Enzymes in Nature-Cide products are designed to break down protein, which causes premature shedding of the ant’s exoskeleton, resulting in death. More info: www.nature-cide.com

Ecolab Exelerate ZTF Addresses Food Oil Residue



The switch to zero trans fat food is good for the arteries, but tough on food processing equipment and work surfaces. To address the growing problem of cleaning zero trans fat food oil residue from processing equipment and environmental surfaces, Ecolab Inc. rolled out Exelerate ZTF. During clinical testing, the patent-pending program cut the cleaning time in half, according to Ecolab.
More info: www.ecolab.com

Febreze’s Next Destination: Thailand



Febreze’s premium Destinations Collection now includes new Thai Dragon Fruit fragrance, inspired by exotic scents from the tropical coastline of Thailand. The launch will be supported with a sweepstakes running through May 2, in which one grand prize winner will be awarded a trip for two to Thailand.
More info: www.pg.com


Creme of NatureTakes on Dry Skin



Creme of Nature’s new Nourishing Body Lotion is formulated with natural ingredients that deliver ultimate moisture. The lotion is available in African Violet and Chamomile, Olive Oil and Lemon Zest, and Sweet Mandarin and Lemongrass variants. More info: www.cremeofnature.com

Belvada Adds Ultimate Gloss Pearl Series



Belvada Cosmetics has added Ultimate Gloss–Pearl Series, which like its Mascara Noir, features a one-hand applicator. Four shades are available: Fresh Mint, Crimson Kiss, Pink Pearl and Bronzed Tan. More info: www.belvada.com

New Biodegradable Wipes From Nutek



Chagrin Falls, OH-based Nutek now touts a line of biodegradable wipe products that both lubricate and clean. Simply Soy biodegradable wipes can be used to clean and lubricate tools and other metal surfaces to prevent rust buildup and are certified for safe use in food areas. More info: www.nutekformulations.com

Gold Canyon’s Soy Aromatherapy



Gold Canyon’s offerings for Spring include Essentially Soy Aromatherapy, which is designed to achieve maximum fragrance throw while offering the healing aromatherapy benefits of essential oils, according to the Chandler, AZ-based firm.The candles are made with eco-friendly packaging. More info: www.goldcanyon.com

Fresh Adds Eye Cream To Ancienne Collection



Fresh has added a new eye cream to its Ancienne collection. Creme Ancienne Eye Cream ($95) is a hand-blended, all-natural eye treatment said to visibly reduce the signs of aging, offer supreme nourishment and deliver significant, long-lasting moisture for up to 24 hours. More info www.fresh.com

Gold Bond Rolls Out First Hand Sanitizer



Gold Bond—Chattem’s skin care brand that dates back more than 100 years—has launched its first hand sanitizer. The formula contains seven hydrating moisturizers, including a phospholipid complex to help restore the lipid barrier in the skin to lock in lasting moisture. A 12 oz. pump is$8.99, a 2.7 oz. tube is $4.49 and 1 oz. tube is $1.49. More info: www.goldbondultimate.com

Urban Decay Rolls Out Latest Eyeshadow Primer Potion



Eyeshadow Primer Potions from Urban Decay already have a cult following, and now fans can wear a new potion—Eden, a tawny, matte hue. This“genie in a bottle” fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and no creasing. More info: www.urbandecay.com

Mr. Clean Tackles the Bathroom



Mr. Clean has introduced two new products geared specifically for the bathroom. They not only disinfect, but also have the fresh scent of Febreze. From a Citrus & Light antibacterial cleaner to a Lavender & Vanilla disinfecting spray, new Mr. Clean products deliver a deep clean while eliminating odors. In addition, the new Mr. Clean Magic Eraser Bath Scrubber is 30% larger to eradicate the toughest bathroom grime, according to the company.

Lysol Rolls Out No-Touch Hand Soap System



Citing a recent study that found soap pumps can harbor hundreds of bacteria, Reckitt Benckiser has rolled out the Lysol No-Touch Hand Soap System, which automatically senses hands and dispenses antibacterial soap. Starter kits—which includes the dispenser, batteries and a hand soap refill—are available in soothing cucumber splash and cleansing green tea and ginger scents for less than $10.
More info: www.lysol.com


Limited Edition Sensuous EDP For Mother’s Day



For Mother’s Day, Estée Lauder will offer a limited edition 1.7oz. Sensuous eau de parfum ($65) featuring a luxurious and feminine deep purple, bulb atomizer. The new packaging hits counters next month, according to Lauder. More info: www.esteelauder.com

Natural Nail Lacquers from A Beautiful Life



A Beautiful Life has launched a line of natural nail lacquers, along with a soy polish remover. The collection of 12 classic and natural hues including shades called ‘Shroom, Envy and Poison. The soy polish remover is infused with citrus extracts, according to the company. Lacquers are $12 each and the polish remover is $20. More info: www.abeautifullife.com

Flirt! Rolls Out New Fragrance



Flirt! Cosmetics, part of Estée Lauder’s BeautyBank subsidiary, has teamed up with twin-sisters Jessica and Lisa Origliassol—aka pop-rock duo “The Veronicas”—on new a scent.A 1.7oz. bottle of Flirt Rock-n-Rebel Perfume Spray is $35. More info: www.flirtcosmetics.com

Miss Jessie’s Sweet Treat for Hair



Miss Jessie’s has rolled out Super Sweetback Treatment ($48), an ultra-rich emulsion that reportedly promotes growth as it softens and elongates hair. It is formulated with shea butter and centella extract, according to the company. More info: www.missjessies.com

Men’s Hair Care from TowelDry



TowelDry has launched a line of shampoos and stylers designed to offer men a simplified approach to grooming. TowelDry’s 2-step process includes a shampoo with built-in conditioners and a high-performance styler. More info: www.toweldrymen.com

Sacred Glo Adds Body Washes and Soaps



Sacred Glo, a maker of eco-friendly, hand-crafted lotion candles, has rolled out a line of aromatic body washes, soaps and a body polish. The body wash is available in eight scents, the body polish features sugar granules and soy bean and olive oils and the soap is formulated with shea butter. Prices range from $7.50-$13.50. More info: www.sacredglo.com

Dr. Hauschka’s Homeopathic First Aid Set



Dr. Hauschka’s holistic first aid remedies harness the body’s natural healing powers to provide fast relief and speed recovery so minor injuries are soothed and repaired. Its new Homeopathic First Aid Set ($44.95) includes: Ouch! Aid Arnica Compress for strained muscles and bad bruises; Arnica Bump and Bruise Relief, perfect for the athlete with sore muscles or the person in need of comfort from the bumps, strains, sprains and bruises of life; Calendula Wound Cleanser, which helps heal minor cuts, scrapes and inflammation safely and naturally with the gentle cleansing, astringent action of calendula; as well as Mercurialis Wound Rescue to heal inflamed, infected or poorly healing wounds with the aid of natural anti-inflammatory mercurialis (dog’s mercury).More info: www.drhauschka.com

Burt’s Bees Naturally Ageless Skin Smoothing Hand Cream



Soft, smooth hands are within reach with the 99.1% natural Naturally Ageless Skin Smoothing Hand Cream from Burt’s Bees ($13). The product is formulated with antioxidant-rich pomegranate to help fight skin-damaging free radicals and moisturizing shea butter with lactic acid to help even out skin texture. More info: www.burtsbees.com

Introducing U Color by Umberto



In the scissor-sharp arena of Beverly Hills hair salons, the name Umberto reigns supreme. And now, women everywhere are able to enjoy the Umberto experience with U Color by Umberto. This line of foolproof professional demi-permanent color is offered in 24 shades and a no-measure sachet system that enables salon-style results at home, according to the company. The kit ($12) includes sachet packets, including color, developer and equalizer that comes ready to use; a mini detail brush; latex gloves; and illustrated instructions. More info: www.umbertobh.com


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