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Packaging News



Published March 10, 2010
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Noah’s Naturals Undergoes Packaging Overhaul for 2010



Noah’s Naturals is getting a makeover. The eco-luxe natural beauty brand will trade its familiar green and amber packaging for a modern new look, which boasts shades of purple and gold and a floral motif.

A modern style for modern beauty needs for Noah’s Naturals.
“We wanted to shake up the natural space by creating beautiful, prestige-inspired packaging,” said Noah’s Naturals founder Noah Bremen. “Our goal with this repackaging initiative is to make Noah’s Naturals appeal to the masses, rather than just the traditional natural products consumer. This new packaging has the look and feel of a luxury product but is available at an accessible price point, which makes it appealing to any consumer who is looking for a high-quality, beautifully packaged product that will effectively help fight the signs of aging.”

Pearce Plastics Celebrates 65 Years



Pearce Plastics, Inc. is commemorating its 65th anniversary of supplying the U.S. cosmetic and chemical industry with a colorful cap/closure line and cosmetic jars. Pearce’s Innovation Update, LLC unit also supplies the industry with a vented technology and laboratory compatibilities for caps and containers. According to company officials, Pearce Plastics’ dedication to re-invent itself has already started to show in its product line with CyberColors as a stock color for Classique Jars.Some of the company’s regular customers include Clorox, TricorBraun and Berlin Packaging. More info: http://pearceplastics.com

Maesa Helps Old Navy Sail into Personal Care



Old Navy, a division of Gap Inc, commissioned a partnership between Purpose-Built and Maesa Beauty to steer into the personal care category. The holiday collection features a wide assortment of impulse buy products including body butters, lotions, soaps, lipglosses, candles and diffusers. Purpose-Built, a brand and business development consulting firm specializing in personal care, was responsible for concept development, creative direction, copywriting and naming, as well as fragrance, flavor and color development.

“We were inspired by the resurgence of craft as fine art, particularly woodblock and letter press printing techniques,” said Kelly Kovack, president of Purpose-Built. “The design was copy-driven with bold type treatments and big statements about the product form while original hand-drawings and color palette communicated fragrance offering.”

Purpose-Built also provided direction on product development that the Maesa team managed and executed. Maesa was responsible for turnkey manufacturing and supply, including managing product development and production, quality assurance, operations, logistics, finance and purchasing.

Kovack added, “The process was very collaborative between Purpose-Built, Maesa and Old Navy. Maesa’s expertise in sourcing and packaging allowed us to achieve our creative ambitions for the brand.”

More info: www.maesa.com

Fusion Packaging Is a ‘Best Place to Work’



Fusion Packaging has been named one of Dallas Business Journal’s Best Places to Work for 2009. The distinction was earned by being one of the top scoring businesses in an online employee survey that addressed issues such as work environment, opportunities for personal growth, embracing new ideas, and day-to-day operations.

More than 400 companies took part in the survey, which was conducted by the publication. The company rankings were based in large part on the anonymous employee surveys, as well as on interviews with the company’s co-CEOs and additional company information.

“We truly value our employees and their dedication to excellence,” said Jonathan Gross, co-chief executive officer of Fusion. “Fusion is honored to be recognized this year by Dallas Business Journal—and we’re proud to have a work atmosphere that inspires such a unique sense of loyalty among our staff.”

Fusion Packaging designs, manufactures and distributes packaging for the skin care and cosmetic markets. Headquartered in Dallas, the company also has offices in Irvine, CA and Zhejiang, China. The latest beauty innovation from Fusion Packaging is an airless square twist up, according to the company. It is engineered to include a twist to open mechanism and convenient pop up pump.
A sleek, modern bottle design eliminates the need for an over cap and prevents spills and leaks in its closed and locked position. It is available in 15- and 30ml sizes.

More info: www.fusionpkg.com

SeaCliff Now Offers Stock Library of Color Cosmetics



To provide clients with a new private labeling option, SeaCliff Beauty Packaging & Laboratories now offers a stock library of color cosmetics. Clients can opt to have personalized colors designed, custom-blended and filled, all on the SeaCliff premises. Among the color cosmetics available are a state-of-the-art lash-enhancing mascara, color-enriched brow and lipliners, and pressed and loose powders for the face and eyes.

“I am thrilled to announce that SeaCliff has the unique distinction of being able to fully develop a line of color cosmetics on-site, enabling us to ensure that our clients’ unique needs and specifications are fulfilled in a timely and efficient manner,” said Vonda Simon, president of SeaCliff Beauty Packaging & Laboratories. “Our ability to handle everything from the design to the packaging and production of cosmetics allows us to act as a one-stop shop for clients, streamlining the process and eliminating the need for clients to look for outside vendors.”

More info: www.seacliffbeauty.com

Cosmoprof To Honor Beauty Visionaries



Cosmoprof Worldwide Bologna 2010, scheduled for April 15-19 is paying tribute to leaders in the industry, described as“protagonists” of specific product areas in the beauty world, men and women whose name evokes a story of success, in-depth study and innovation.

These well-known figures include those in the following areas as described by Cosmoprof:

Packaging Area: Joël Desgrippes, international design guru, president of Brandimage–Desgrippes & Laga; Perfumery Area: Christine Nagel, Fragrance Resources and Elie Papiernik, Centdegrés; Green Area: Horst M. Rechelbacher, founder of Aveda and current president of Intelligent Nutrients; Hair Area: John Nollet, hairdresser; Nail Area: Deborah Lippmann, nail varnish creator; Spa & Beauty Area: Andrew Gibson, professional of the spa industry and current director of the Spa Division in the Mandarin Oriental Group. More info: www.cosmoprof.com


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