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Published March 11, 2010
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Estée Lauder’s Tom Pecheux applies makeup at the Derek Lam AW 2010 runway show.

Lauder Goes on the ‘Lam’ at Fashion Week



For the first time in its 46-year history, the Estée Lauder brand took part in New York Fashion Week, sponsoring the makeup and nail color looks at the Derek Lam AW 2010 runway show, which was held at Capitale on Feb. 16.
Liu Wen (Marilyn), photo courtesy of Estée Lauder.


Estée Lauder creative makeup director Tom Pecheux led a team of 15 artists who created the stunning look on 22 models while famed manicurist Jin Soon Choi and her team polished nails with a new color that was tested backstage.

“When Derek showed me the fabrics that inspired his Fall 2010 collection—bold and muted tones mixed with earthy pigments including terracotta, greens and browns—I thought the makeup shades should be complimentary. So we chose a blend of bold blue shadows on the eyes, shimmering copper lips and flawless, matte skin created with a light foundation—an on-trend beauty preview of what we will see for Fall 2010,” said Pecheux.

From l-r: Keauna McLaughlin (pairs figure skating), Rockne Brubaker (pairs figure skating), Julia Mancuso (downhill skiing), Scott Westcott (snowboard), Julie Chu (women’s ice hockey), JR Celski (short track speed skating) and Nicole Joraanstad (curling).

Crest’s Brush with Olympic Greatness



As an official toothpaste sponsor of the 2010 U.S. Olympic Team, Crest helped brighten smiles of the U.S. Winter Olympic athletes with products such as Crest ProHealth toothpaste, which offers sensitivity protection along with comprehensive oral care—perfect for athletes who train in cold weather and experience distracting teeth sensitivity, according to P&G.

As part of the sponsorship, throughout the Olympic Winter Games, Crest honored the smiles of five U.S. athletes—including Snowboard Cross 2010 Gold Medalist Seth Westcott and Downhill 2010 Silver Medalist Julia Mancuso—as part of the Smile with U.S.! Campaign, in which consumers could upload their own smile photos into photo mosaics of the athletes.



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