03.26.10
No more chips. That's the promise of CND's new Shellac Hybrid Nail Color, a part nail polish, part gel. According to Jan Arnold, co-founder and style director of Colomer Group-owned CND, the launch will generate first-year sales of $25 million to $30 million.
Shellac comes in 12 shades and is expected to cost nail salon customers from $25 to $65. It is applied like a polish manicure, but the base, color and top coats are set under a UV lamp like a gel. Shellac’s advantages are that it is designed to take 30 minutes to complete, half the time of a hard gel service, but will last at least 14 days — a week to 11 days longer than most polish manicures — and won’t chip.
Shellac comes in 12 shades and is expected to cost nail salon customers from $25 to $65. It is applied like a polish manicure, but the base, color and top coats are set under a UV lamp like a gel. Shellac’s advantages are that it is designed to take 30 minutes to complete, half the time of a hard gel service, but will last at least 14 days — a week to 11 days longer than most polish manicures — and won’t chip.