04.07.10
Humiecki & Graef, a niche fragrance maker in Germany, is launchingBosque, a new scent that features notes of narcisse absolute (narcissus poeticus), buffalo grass, grapefruit and saffron, to represent glowing yellow tones and the smell of warm skin.
The fragrance was created by Les Christophs, the union of independent perfumers Christophe Laudamiel and Christoph Hornetz, who used ingredients supplied by Firmenich.
Bosque, a unisex, 100ml. eau de toilette spray, retails for about $200 at current exchange rates.
Humiecki & Graef, with annual sales in excess of $5 million, markets seven scents and Bosque could quickly claim the top spot on the roster.
Humiecki & Graef’s niche approach to fragrance has proven especially popular with customers in Russia and the Ukraine, according to sources. The brand’s sixth fragrance, Clemency, a November 2009 launch said to evoke “a mother’s pride,” was a strong seller in Eastern Europe for International Women’s Day March 8, an important gift-giving holiday in the region.
Romania, Slovakia and Khazikstan are new markets for the brand and, in the next few months, the line is set to enter Pakistan, Saudia Arabia, the United Arab Emirates and Dubai, where entry into Harvey Nichols and Bloomingdale’s is planned. However, the home countries of those two big stores, the U.K. and U.S., respectively, remain out of reach for Humiecki & Graef.
The fragrance was created by Les Christophs, the union of independent perfumers Christophe Laudamiel and Christoph Hornetz, who used ingredients supplied by Firmenich.
Bosque, a unisex, 100ml. eau de toilette spray, retails for about $200 at current exchange rates.
Humiecki & Graef, with annual sales in excess of $5 million, markets seven scents and Bosque could quickly claim the top spot on the roster.
Humiecki & Graef’s niche approach to fragrance has proven especially popular with customers in Russia and the Ukraine, according to sources. The brand’s sixth fragrance, Clemency, a November 2009 launch said to evoke “a mother’s pride,” was a strong seller in Eastern Europe for International Women’s Day March 8, an important gift-giving holiday in the region.
Romania, Slovakia and Khazikstan are new markets for the brand and, in the next few months, the line is set to enter Pakistan, Saudia Arabia, the United Arab Emirates and Dubai, where entry into Harvey Nichols and Bloomingdale’s is planned. However, the home countries of those two big stores, the U.K. and U.S., respectively, remain out of reach for Humiecki & Graef.