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2010 FiFi Top 10 Finalists Announced



Published April 8, 2010
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The Fragrance Foundation has announced the top ten finalists for 2010 FiFi Awards.

The finalists will be formally recognized at the FiFi Finalists Breakfast, which is scheduled for Friday April 23 at The Mandarin Oriental Hotel, New York City. ABC TV reporter Lauren Glassberg will host the proceedings.

During the breakfast, FiFi awards will be presented to the individual winners for Editorial Excellence in Fragrance Coverage (Women’s Scent Feature Women’s “Scent Bite” Men’s Scent Feature Blog) as well as Technological Breakthrough of the Year. In addition, the breakfast schedule will include the announcements of the finalists competing for Perfume Extraordinaire of the Year and the Fragrance Hall of Fame.

The 2010 FiFi Top Ten Finalists are:

Women’s Luxe – Fragrances sold in Specialty and/or Department Stores over 250 doors
bebe Eau De Parfum (Inter Parfums USA)
Crescent Row Collection: laugh with me Lee Lee/something about Sofia/my place or yours Gina (Benefit Cosmetics)
Cristalle Eau Verte (Chanel)
Flora by Gucci (P&G Prestige Products, Inc.)
Leslie Blodgett Perfume Diaries, Bare Skin (Sephora)
Lola Marc Jacobs (Coty Prestige)
Queen by Queen Latifah (Parlux Fragrances, Inc.)
Versace Versense (Euroitaly, Inc.)
Very Hollywood Michael Kors Eau de Parfum (The Estée Lauder Companies Inc.)
YSL Parisienne (YSL Beaute)

Men’s Luxe (Due to a tie, there are 11 finalists)
ckfree Calvin Klein (Coty Prestige)
D&G Fragrance Anthology (P&G Prestige Products, Inc.)
Givenchy PLAY (Parfums Givenchy)
John Varvatos Artisan (Beauté Prestige International)
John Varvatos Rock Volume One (Beauté Prestige International)
La Nuit de L’Homme (YSL Beaute)
Lacoste Challenge (P&G Prestige Products, Inc.)
Only the Brave (Diesel Fragrances, L'Oréal)
Shiseido Zen for Men (Shiseido Cosmetics America)
Tom Ford Grey Vetiver (The Estée Lauder Companies Inc.)
Usher VIP (Elizabeth Arden)

Women’s Popular Appeal— Fragrances sold in Drug and Chain Stores (6 finalists in this category)
Avril Lavigne Black Star (P&G Prestige Products, Inc.)
Faith Hill Parfums (Coty)
Flirt! Flowerific Perfume Spray (The Estée Lauder Companies Inc.)
Halle by Halle Berry (Coty)
Mariah Carey Ultra Pink (Elizabeth Arden)
Super Samba Woman (The Perfumer’s Workshop Int’l., Ltd.)

Men’s Popular Appeal (3 finalists in this category)
Playboy (Coty)
Seduction in Black (Antonio Banderas - Puig USA, Inc.)
Super Samba Man (The Perfumer's Workshop Int'l., Ltd.)

Women’s Nouveau Niche - Fragrances sold in Specialty Stores 51 to 250 Doors
a scent by issey miyake (Beauté Prestige International)
Black Fleece by Brooks Brothers Eau De Parfum (Inter Parfums USA)
Bond No. 9 Astor Place (Bond No.9 New York)
Eau Mega by Viktor & Rolf (L'Oréal USA)
essence narciso rodriguez eau de parfum (Beauté Prestige International)
Guerlain Idylle (Guerlain)
Jo Malone Vanilla & Anise (The Estée Lauder Companies Inc.)
L'Eau Ambrée by Prada (Puig USA, Inc.)
nanette by nanette lepore (Elizabeth Arden)
Natori (Parlux Fragrances, Inc.)

Men’s Nouveau Niche (4 finalists in this category)
Black Fleece by Brooks Brothers Eau De Toilette (Inter Parfums USA)
Bond No.9 Brooklyn (Bond No.9 New York)
Bond No.9 Perfume (Bond No.9 New York)
Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto Ende/Anfang by Damir Doma & Yann Vasnier Solar Donkey Power by Henrik Vibskov & Louise Turner Smell by Henry Holland & Stephen Nilsen Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)

Women’s Private Label/Direct Sell (4 finalists in this category)
Bath & Body Works Signature Collection Twilight Woods EDT (Bath & Body Works)
In Bloom by Reese Witherspoon (Avon Products, Inc.)
Love Rocks (Victoria's Secret)
Naturelle (Yves Rocher North America Inc.)

Men’s Private Label/Direct Sell (3 finalists in this category)
comme une Evidence (Yves Rocher North America Inc.)
Patrick Dempsey 2 (Avon Products, Inc.)
Vertical (Victoria's Secret)

Unique Boutique – Fragrances sold in Boutique & Specialty stores 50 doors or less – inclusive women’s, men’s, unisex
Alford & Hoff (men’s) (Through Smoke Creative)
Aqua Universalis (unisex) (Maison Francis Kurkdjian)
Baroque Pearl for Gump’s (women’s) (Through Smoke Creative)
Guerlain La Petite Robe Noire (women’s) (Guerlain)
Halston Man Eau de Toilette (men’s) (Elizabeth Arden)
Halston Woman Eau de Parfum (women’s) (Elizabeth Arden)
L'Oeuvre Noire Back to Black Aphrodisiac (unisex) (by Kilian)
Tom Ford Private Blend White Suede (unisex/women’s) (The Estée Lauder Companies Inc.)
Tuberose Trilogy (unisex) (Histoires de Parfums)
Victorinox Swiss Unlimited (men’s) (Victorinox Swiss Army)

Bath & Body Line Aromatherapy Stress Relief
Lemongrass Cardamom (Bath & Body Works)
24/7 Liquid Body Silk (Bond No. 9)
Botanika Body Essence (Dayna Decker)
Chance Eau Fraiche (Chanel)
Citron Honey & Coriander Hand Therapy Collection (Crabtree & Evelyn) Couture Couture from Juicy Couture (Elizabeth Arden)
David Yurman Luxurious Bath & Body Collection (Clarins Fragrance Group) Dolce & Gabbana Rose The One (P&G Prestige Products, Inc.)
Essence by Narciso Rodriguez (Beauté Prestige International)
Naturally Victoria's Secret (Victoria's Secret Beauty)

Interior Scent Collection of the Year
Botanika Home Collection In Taiga Candle & Diffuser (Dayna Decker)
Couture Home Collection In Amoura Candle & Diffuser (Dayna Decker)
Godiva Home Fragrance Collection Candles (Nest Fragrances)
Le Meridien LM O1 Candle & Diffuser (Maesa Group for Le Meridien)
Odor Elimination Collection Candle, Electric, Diffuser, Fabric and Room Refresher (Slatkin & Co./Limited Brands)
Scentbug Diffuser (Slatkin & Co./Limited Brands)
Smith & Hawken Anjou Pear Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)
Smith & Hawken French Lavender Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)
Smith & Hawken Honey Suckle Jasmine Candle, Potpourri & Diffuser (Maesa Group for Smith & Hawken)
Smith & Hawken Pomegranate Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)

Media Campaign of the Year Women’s
Chanel No 5 “No 5: Train de Nuit” (Chanel)
ck one “We Are One” (Calvin Klein Cosmetics, Coty Prestige)
Couture Couture from Juicy Couture “Do the Don’ts” (Elizabeth Arden)
Halle by Halle Berry (Coty Inc.)
In Bloom by Reese Witherspoon (Avon Products, Inc.)
Life Threads “Silver. Gold. Platinum” (La Prairie)
Prada L’Eau Ambree (Puig North America)
Pretty Elizabeth Arden “Launch Campaign” (Elizabeth Arden)
Very Hollywood Michael Kors EDP “Ad Campaign Launch” (The Estée Lauder Companies Inc.)
YSL Parisienne (YSL Beaute/L’Oréal)

Media Campaign of the Year Men's
ck one “We Are One” (Calvin Klein Cosmetics, Coty Prestige)
Kenneth Cole Vintage Black (Coty Prestige)
Le Male (Jean Paul Gaultier)
Nautica Oceans “One With the Water” (Coty)
Perry Ellis Platinum Label (Falic Fashion Group)
Playboy Fragrances “Press to Play” (Coty)
Polo Black , Polo Blue, Polo Modern Reserve “World of Polo” (Ralph Lauren Fragrances/L’Oréal)
Super Samba Man “The New Super Fragrance – Samba” (The Perfumer’s Workshop Int’l, Ltd.)
Usher VIP (Elizabeth Arden)
YSL La Nuit de L’Homme (YSL Beaute/L’Oréal)

Best Packaging Women’s Prestige
a scent by issey miyake (Beauté Prestige International)
Black Fleece by Brooks Brothers Eau De Parfum (Inter Parfums USA)
Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)
essence narciso rodriguez eau de parfum (Beauté Prestige International)
foreverlily (Good True Beautiful, Inc.)
L’Eau Ambrée by Prada (Puig USA, Inc.)
Life Threads Collection: Silver, Gold, Platinum (La Prairie)
Lola Marc Jacobs (Coty Prestige)
nanette by nanette lepore (Elizabeth Arden)
Natori (Parlux Fragrances, Inc.)

Best Packaging Men's Prestige
Alford & Hoff (Through Smoke Creative)
Black Fleece by Brooks Brothers Eau De Toilette (Inter Parfums USA) Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)
John Varvatos Artisan (Beauté Prestige International)
John Varvatos Rock Volume One (Beauté Prestige International)
La Nuit de L’Homme (YSL Beaute)
Odin Fragrances Collection: 01,02,03 (Foundry NYC)
Power by 50 Cent (lighthouse beauty marketing)
Tuberose Trilogy (Histoires de Parfums)
Victorinox Swiss Unlimited (Victorinox Swiss Army)

Best Packaging Women’s Popular Appeal (8 finalists in this category)
Bath & Body Works Signature Collection P.S. I Love You (Bath & Body Works)
Bath & Body Works Signature Collection Twilight Woods (Bath & Body Works)
Halle by Halle Berry (Coty)
In Bloom by Reese Witherspoon (Avon Products, Inc.)
Faith Hill Parfums (Coty)
Flirt! Flowerific Perfume Spray (The Estée Lauder Companies Inc.)
Naturelle (Yves Rocher North America Inc.)
Super Samba Woman (The Perfumer’s Workshop Int’l Ltd.)

Best Packaging Men’s Popular Appeal (5 finalists in this category)
comme une Evidence (Yves Rocher North America Inc.)
Ironman (Avon Products, Inc.)
Playboy (Coty)
Seduction in Black - Antonio Banderas (Puig USA, Inc.)
Super Samba Man (The Perfumer’s Workshop Int’l, Ltd.)

The winner will be announced at the annual red-carpet FiFi Awards Celebration in June—considered the “Oscars” of the fragrance industry. Attended by a who’s who of the fragrance world, celebrities and VIPs, the evening recognizes and celebrates the genuine talents of the fragrance community by awarding 26 individual crystal sculptures designed to resemble a delicate perfume drop.

More info: www.fragrance.org for more.


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