04.20.10
Sun Products Corp. has rolled out all Oxi-Active laundry detergent, a new 2-in-1 detergent with “extraordinary stain-fighting power that cleans better than the leading oxi liquid detergent on tough stains like grass, wine, chocolate ice cream, and grape juice,” the company said.
To launch the new detergent, Sun products is holding a special event in New York City today aimed at letting moms know it is ok for their kids to get dirty. On hand to relay that message will be the author of "The Big Book of Parenting Solutions," Dr. Michele Borba, who will encourage parents to relax and let kids be kids—grass-stained pants, ice cream drizzled t-shirts and all.
"By teaching kids that it's okay to get messy sometimes and even encouraging it occasionally, we as parents show them that nobody is perfect, that accidents happen and most importantly, we teach them to be themselves," said Borba. "Childhood is just too short to worry about getting dirty. With new All Oxi-Active, many tough stains can be removed in one wash, but the memories that come with making them can last a lifetime."
"We want to give moms the reassurance and confidence to enjoy all the messy moments their kids are already enjoying," said Kevin Keating, marketing director, Sun Products Corporation. "With All Oxi-Active and its 2-in-1 advanced cleaning power, moms can focus on their child's first birthday party and that first chocolate ice cream cone rather than the bib."