04.29.10
More consumers are using multi-purpose and refillable cleaning products. |
More Americans Take a Green Approach
to Cleaning
The latest National Cleaning Survey from The Soap and Detergent Association finds that more U.S. households are laundering in cold water and switching to multi-purpose and refillable cleaning products.
Echo Research questioned 1,008 American adults (500 men and 508 women) via telephone February 25-28. Consumers were asked what changes, if any, they have made to their cleaning or laundry routines in the past year (respondents could choose more than one option):
• Wash laundry in cold water more frequently (58%);
• Switch to multi-purpose cleaning products (41%);
• Use refillable cleaning products (38%);
• Bought high efficiency/energy efficient washer or dryer (36%);
• Do laundry less frequency (29%); and
• Make your own cleaning products (12%).
“Consumers are making conscious decisions about cleaning products and practices that support their beliefs,” said Nancy Bock, SDA’svice president of education. “They are not choosing products as they did in the past. Eco-friendly is out—and eco-easy is in.”
Americans seem to be reading their detergent label directions a lot more than in the past. The 2010 SDA survey shows 62% of respondents say they have read the directions on a package of laundry detergent, versus 38% who said they never have. When SDA last asked that question in 2003, 49% said they had not read the detergent package directions.
“Cleaning products are changing. Reading the label takes the guesswork out of dosage,” added Bock. “With newer detergent products introduced in recent years, it’s more important than ever to read the label and use the proper amount of detergent in the washer.”
Nail Polish Sales Rise During Recession
When it came to spending on beauty products during the recession, it appears that women held tightly to their purse strings—with well-manicured hands.
According to newly released data from research and consulting firm Kline & Company, nail polish was the biggest winner, and the only category to post a double-digit increase, reaching 14.3% growth in 2009. U.S. sales in the cosmetics and toiletries market declined by 0.8% in 2009, not a detrimental drop considering the recent market situation and the last major recession of 1991, when sales declined by 1.9%.
The nail polish category posted double-digit increases in 2009, according to Kline. |
The report shows that besides competitively priced products, new value-oriented consumers are showing a preference for products that include multiple benefits. Anti-aging features such as skin firming and the reduction of fine lines and wrinkles are still attracting consumers who are willing to pay premium pricing. SPF has also become popular in the beauty segment. The firmly-held connection between the sun’s rays with aging signs is motivating both skin care and makeup marketers to add SPF specifications in their products; however, this trend is taking sales away from the last year’s double-digit growth winner, the sun care products category.
While lipsticks and lipglosses declined by 5.3% in 2009, it wasn’t face makeup that trumped lipsticks as it did in 2008. Nail polish was the biggest winner, and the only category to post a double-digit increase, reaching 14.3% growth in 2009 due to the return of nail color in the fashion world, as well as the shift from nail salons to at-home application as economic instability motivated consumers to forego salon visits. Nail industry marketers also responded well to consumer demand and focused on new launches, offering a wide range of new products to engage the recession-stricken consumer, according to Kline.
The fragrance category suffered the most, while other toiletries–which includes personal cleansing products, shaving products, and deodorants–suffered the least.
“The beleaguered fragrance market took an even harder hit in 2009 than it did in 2008, when we started to see serious decline,” noted Nancy Mills, industry manager for Kline’s consumer products practice. “There are a number of factors contributing to this, including fragrances losing their appeal as gifts, and over-crowded selection of fragrances leading to consumer confusion. On the other hand, anti-bacterial hand gels had a stellar year, with sales partly boosted by the unfortunate H1N1 flu epidemic. It is evident that practical purchases and small indulgences kept the industry alive during this very difficult period.”
More info: www.klinegroup.com
2010 FiFi Top 10 Finalists Announced
The Fragrance Foundation has announced the top 10 finalists for the 2010 FiFi Awards. The finalists were formally recognized at the FiFi Finalists Breakfast on April 23.
ABC TV reporter Lauren Glassberg hosted the proceedings, which were held at The Mandarin Oriental Hotel in New York. During the breakfast, FiFi awards were presented to the individual winners for Editorial Excellence in Fragrance Coverage (Women’s Scent Feature Women’s “Scent Bite” Men’s Scent Feature Blog) as well as Technological Breakthrough of the Year. In addition, the breakfast schedule will include the announcements of the finalists competing for Perfume Extraordinaire of the Year and the Fragrance Hall of Fame.
So who are the FiFi finalists? They include bebe eau de parfum, Lola Marc Jacobs, D&G Fragrance Anthology, Givenchy Play, Avril Lavigne Black Star, Halle by Halle Berry, Super Samba Man, Bond Bo. 9 Astor Place, Jo Malone Vanilla & Anise, Natori, Black Fleece by Brooks Brothers EDT, In Bloom by Reese Witherspoon, Vertical and many other scents, as well as bath and body lines, interior scents and campaigns of the year. (For a complete list of the nominees, see www.happi.com.)
The winners will be announced at the annual red-carpet FiFi Awards Celebration next month, which is considered the “Oscars” of the fragrance industry. Attended by a who’s who of the fragrance world, celebrities and VIPs, the evening recognizes and celebrates the genuine talents of the fragrance community by awarding 26 individual crystal sculptures designed to resemble a delicate perfume drop.
Here Are the 2010 Nominees
Women’s Luxe – Fragrances sold in Specialty and/or Department Stores over 250 doors
•Women’s Luxe – Fragrances sold in Specialty and/or Department Stores over 250 doors
•bebe Eau De Parfum (Inter Parfums USA)
•Crescent Row Collection: laugh with me Lee Lee/something about Sofia/my place or yours Gina (Benefit Cosmetics)
•Cristalle Eau Verte (Chanel)
•Flora by Gucci (P&G Prestige Products, Inc.)
•Leslie Blodgett Perfume Diaries, Bare Skin (Sephora)
•Lola Marc Jacobs (Coty Prestige)
•Queen by Queen Latifah (Parlux Fragrances, Inc.)
•Versace Versense (Euroitaly, Inc.)
•Very Hollywood Michael Kors Eau de Parfum (The Estée Lauder Companies Inc.)
•YSL Parisienne (YSL Beaute)
Men’s Luxe (Due to a tie, there are 11 finalists)
•Men’s Luxe (Due to a tie, there are 11 finalists)
•ckfree Calvin Klein (Coty Prestige)
•D&G Fragrance Anthology (P&G Prestige Products, Inc.)
•Givenchy PLAY (Parfums Givenchy)
•John Varvatos Artisan (Beauté Prestige International)
•John Varvatos Rock Volume One (Beauté Prestige International)
•La Nuit de L’Homme (YSL Beaute)
•Lacoste Challenge (P&G Prestige Products, Inc.)
•Only the Brave (Diesel Fragrances, L'Oréal)
•Shiseido Zen for Men (Shiseido Cosmetics America)
•Tom Ford Grey Vetiver (The Estée Lauder Companies Inc.)
•Usher VIP (Elizabeth Arden)
Women’s Popular Appeal- Fragrances sold in Drug and Chain Stores(6 finalists in this category)
••Avril Lavigne Black Star (P&G Prestige Products, Inc.)•Faith Hill Parfums (Coty)
•Flirt! Flowerific Perfume Spray (The Estée Lauder Companies Inc.)
•Halle by Halle Berry (Coty)
•Mariah Carey Ultra Pink (Elizabeth Arden)
•Super Samba Woman (The Perfumer’s Workshop Int’l., Ltd.)
Men’s Popular Appeal (3 finalists in this category) Playboy Coty Seduction in Black
•Playboy (Coty)
•Seduction in Black (Antonio Banderas - Puig USA, Inc.)
•Super Samba Man (The Perfumer's Workshop Int'l., Ltd.)
Men’s Nouveau Niche (4 finalists in this category)
•Black Fleece by Brooks Brothers Eau De Toilette (Inter Parfums USA)
•Bond No.9 Brooklyn (Bond No.9 New York)
•Bond No.9 Perfume (Bond No.9 New York)
•Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto Ende/Anfang by Damir Doma & Yann Vasnier Solar Donkey Power by Henrik Vibskov & Louise Turner Smell by Henry Holland & Stephen Nilsen Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)
Women’s Private Label/Direct Sell (4 finalists in this category)
•Bath & Body Works Signature Collection Twilight Woods EDT (Bath & Body Works)
•In Bloom by Reese Witherspoon (Avon Products, Inc.)
•Love Rocks (Victoria's Secret)
•Naturelle (Yves Rocher North America Inc.)
Men’s Private Label/Direct Sell (3 finalists in this category)
•comme une Evidence (Yves Rocher North America Inc.)
•Patrick Dempsey 2 (Avon Products, Inc.)
•Vertical (Victoria's Secret)
Unique Boutique – Fragrances sold in Boutique & Specialty stores 50 doors or less – inclusive women’s, men’s, unisex
•Alford & Hoff (men’s) (Through Smoke Creative)
•Aqua Universalis (unisex) (Maison Francis Kurkdjian)
•Baroque Pearl for Gump’s (women’s) (Through Smoke Creative)
•Guerlain La Petite Robe Noire (women’s) (Guerlain)
•Halston Man Eau de Toilette (men’s) (Elizabeth Arden)
•Halston Woman Eau de Parfum (women’s) (Elizabeth Arden)
•L'Oeuvre Noire Back to Black Aphrodisiac (unisex) (by Kilian)
•Tom Ford Private Blend White Suede (unisex/women’s) (The Estée Lauder Companies Inc.)
•Tuberose Trilogy (unisex) (Histoires de Parfums)
•Victorinox Swiss Unlimited (men’s) (Victorinox Swiss Army)
Bath & Body Line
•Bath & Body Line Aromatherapy Stress Relief
•Lemongrass Cardamom (Bath & Body Works)
•24/7 Liquid Body Silk (Bond No. 9)
•Botanika Body Essence (Dayna Decker)
•Chance Eau Fraiche (Chanel)
•Citron Honey & Coriander Hand Therapy Collection (Crabtree & Evelyn) Couture Couture from Juicy Couture (Elizabeth Arden)
•David Yurman Luxurious Bath & Body Collection (Clarins Fragrance Group) Dolce & Gabbana Rose The One (P&G Prestige Products, Inc.)
•Essence by Narciso Rodriguez (Beauté Prestige International)
•Naturally Victoria's Secret (Victoria's Secret Beauty)
Interior Scent Collection of the Year
•Botanika Home Collection In Taiga Candle & Diffuser (Dayna Decker)
•Couture Home Collection In Amoura Candle & Diffuser (Dayna Decker)
•Godiva Home Fragrance Collection Candles (Nest Fragrances)
•Le Meridien LM O1 Candle & Diffuser (Maesa Group for Le Meridien)
•Odor Elimination Collection Candle, Electric, Diffuser, Fabric and Room Refresher (Slatkin & Co./Limited Brands)
•Scentbug Diffuser (Slatkin & Co./Limited Brands)
•Smith & Hawken Anjou Pear Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)
•Smith & Hawken French Lavender Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)
•Smith & Hawken Honey Suckle Jasmine Candle, Potpourri & Diffuser (Maesa Group for Smith & Hawken)
•Smith & Hawken Pomegranate Candles, Potpourri, Diffuser (Maesa Group for Smith & Hawken)
Media Campaign of the Year Women’s
•Chanel No 5 “No 5: Train de Nuit” (Chanel)
•ck one “We Are One” (Calvin Klein Cosmetics, Coty Prestige)
•Couture Couture from Juicy Couture “Do the Don’ts” (Elizabeth Arden)
•Halle by Halle Berry (Coty Inc.)
•In Bloom by Reese Witherspoon (Avon Products, Inc.)
•Life Threads “Silver. Gold. Platinum” (La Prairie)
•Prada L’Eau Ambree (Puig North America)
•Pretty Elizabeth Arden “Launch Campaign” (Elizabeth Arden)
•Very Hollywood Michael Kors EDP “Ad Campaign Launch” (The Estée Lauder Companies Inc.)
•YSL Parisienne (YSL Beaute/L’Oréal)
Media Campaign of the Year Men’s
•ck one “We Are One” (Calvin Klein Cosmetics, Coty Prestige)
•Kenneth Cole Vintage Black (Coty Prestige)
•Le Male (Jean Paul Gaultier)
•Nautica Oceans “One With the Water” (Coty)
•Perry Ellis Platinum Label (Falic Fashion Group)
•Playboy Fragrances “Press to Play” (Coty)
•Polo Black , Polo Blue, Polo Modern Reserve “World of Polo” (Ralph Lauren Fragrances/L’Oréal)
•Super Samba Man “The New Super Fragrance – Samba” (The Perfumer’s Workshop Int’l, Ltd.)
•Usher VIP (Elizabeth Arden)
•YSL La Nuit de L’Homme (YSL Beaute/L’Oréal)
Best Packaging Women’s Prestige
•a scent by issey miyake (Beauté Prestige International)
•Black Fleece by Brooks Brothers Eau De Parfum (Inter Parfums USA)
•Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)
•essence narciso rodriguez eau de parfum (Beauté Prestige International)
•foreverlily (Good True Beautiful, Inc.)
•L’Eau Ambrée by Prada (Puig USA, Inc.)
•Life Threads Collection: Silver, Gold, Platinum (La Prairie)
•Lola Marc Jacobs (Coty Prestige)
•nanette by nanette lepore (Elizabeth Arden)
•Natori (Parlux Fragrances, Inc.)
Best Packaging Men’s Prestige
•Alford & Hoff (Through Smoke Creative)
•Black Fleece by Brooks Brothers Eau De Toilette (Inter Parfums USA) Collage by 3.1 Phillip Lim & Natalie Gracia-Cetto, Ende/Anfang by Damir Doma & Yann Vasnier, Solar Donkey Power by Henrik Vibskow & Louise Turner, Smell by Henry Holland & Stephen Nilsen, Nicoll 17 by Richard Nicoll & Rodrigo Flores Roux, Whiskey Caramélisé by Toga & Alexandra Kosinski (Six Scents Parfums Inc.)
•John Varvatos Artisan (Beauté Prestige International)
•John Varvatos Rock Volume One (Beauté Prestige International)
•La Nuit de L’Homme (YSL Beaute)
•Odin Fragrances Collection: 01,02,03 (Foundry NYC)
•Power by 50 Cent (lighthouse beauty marketing)
•Tuberose Trilogy (Histoires de Parfums)
•Victorinox Swiss Unlimited (Victorinox Swiss Army)
Best Packaging Women’s Popular Appeal (8 finalists in this category)
•Bath & Body Works Signature Collection P.S. I Love You (Bath & Body Works)
•Bath & Body Works Signature Collection Twilight Woods (Bath & Body Works)
•Halle by Halle Berry (Coty)
•In Bloom by Reese Witherspoon (Avon Products, Inc.)
•Faith Hill Parfums (Coty)
•Flirt! Flowerific Perfume Spray (The Estée Lauder Companies Inc.)
•Naturelle (Yves Rocher North America Inc.)
•Super Samba Woman (The Perfumer’s Workshop Int’l Ltd.)
Best Packaging Men’s Popular Appeal (5 finalists in this category)
•comme une Evidence (Yves Rocher North America Inc.)
•Ironman (Avon Products, Inc.)
•Playboy (Coty)
•Seduction in Black - Antonio Banderas (Puig USA, Inc.)
•Super Samba Man (The Perfumer’s Workshop Int’l, Ltd.)
•
The winner will be announced at the annual red-carpet FiFi Awards Celebration in June—considered the “Oscars” of the fragrance industry. Attended by a who’s who of the fragrance world, celebrities and VIPs, the evening recognizes and celebrates the genuine talents of the fragrance community by awarding 26 individual crystal sculptures designed to resemble a delicate perfume drop.
More info: www.fragrance.org
Men’s Popular Appeal (5 finalists in this category)
comme une Evidence
Yves Rocher North America Inc.
Ironman
Avon Products, Inc.
Playboy
Coty
Seduction in Black - Antonio Banderas
Puig USA, Inc.
Super Samba Man
The Perfumer’s Workshop Int’l, Ltd.
More info: www.fragrance.org