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Industry News

April 30, 2010

Colours Beautified To Open ‘Doors’ July 11

Colours Beautified—billed as the world’s first online beauty exhibition—will open its“doors” to consumers this summer for four days in July. The goal of this virtual consumer exhibition is to provide brands the opportunity to interact with thousands of beauty and fragrance shoppers globally.

The exhibition is all about direct interaction between the brands and consumers, according to organizers, Pollination Media and Redtree Business Group.

 Registration is free and consumers will have access to beauty brands and companies from all over the world. This interactive and educational exhibition will be live exclusively for four days starting July 11. It will be offered in three languages—English, French and Spanish—and exhibitors can choose a spot in the hall, auditorium or stand-alone booth.

“This is a brilliant innovative marketing tool for beauty brands to find new consumers and to reach and speak directly to existing customers,” explained Icky Ahmed, managing director at Pollination Media. 

Companies will be able to promote up to five products, show demonstration, advertisement videos, and distribute samples. Consumers will be redirected to individual exhibitor websites, blogs, Facebook pages, and any other social web properties the brand owns. 

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Evonik Expands Glenn’s Territory

Evonik Goldschmidt Corp. has sel-ected Glenn Corporation as the exclusive distributor of all of its personal care lines on the West Coast and in the Southwest regions of the U.S. Effective May 1, Glenn Corp. will represent Evonik Goldschmidt in 29 states. States added in the agreement include California, Arizona, Alaska, Hawaii, Nevada, Oregon and Washington.

“This distributorship agreement is an exciting opportunity for Glenn Corp. Our team is looking forward to providing West Coast and Southwest customers with formulation solutions from Evonik products,” said Hank DeWolf, chief executive officer of Glenn Corporation.

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Sabinsa Corp. Opens New Headquarters in New Jersey

On March 25, Sabinsa Corporation inaugurated its new corporate headquarters in East Windsor, NJ. East Windsor Mayor Janice S. Mironov cut the ribbon with assistance from company founder Dr. Muhammed Majeed, officially opening the 33,800 sq. ft. building, which had previously been a pharmaceutical R&D facility.

The new site provides Sabinsa with expanded office and warehouse space to accommodate growth. According to Sabinsa, 5% total square footage of the facility is dedicated to R&D, marking the return of a dedicated R&D facility in the U.S. Previously, Sabinsa had a separate R&D facility in Princeton, NJ.

“We are particularly pleased to resume R&D in New Jersey, which brings us back to Sabinsa’s U.S. roots of having a cutting edge research focus in our U.S. corporate office,” said Majeed. “The New Jersey research staff will collaborate with our R&D headquarters in Bangalore, India, as well as with our research facilities across the globe.”

The new headquarters is located at 20 Lake Drive, East Windsor, NJ 08520; 732-777-1111; Fax: 732-777-1443.

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HeadSpace Symposium Hosted by Parsons, MoMA, IFF and Coty

Parsons The New School for Design and The Museum of Modern Art (MoMA), in partnership with International Flavors & Fragrances Inc. (IFF), Coty Inc. and Seed Media Group, presented Headspace: A Symposium on Scent as Design on March 26, at the Tishman Auditorium at The New School in New York City.The event brought together leading designers, scholars, scientists, artists, and perfumers to explore this new territory for design. It also marked the establishment of a new MFA in transdisciplinary design at Parsons.

In addition to panel discussions, Headspace included a select group of “accidental perfumers” who partnered with IFF perfumers to create a series of unique applications for scent in everyday life, beyond fragrance.Chandler Burr, perfume critic at The New York Times, moderated individual dialogues with the accidental perfumers on their scent design as well as on their creative process.

Also showcased was the work of students who collaborated with IFF perfumers to create a sensory experience, an interdisciplinary project called “Critical Experiments in the Smell of Space and Time.”

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L’Oréal To Acquire Essie Cosmetics

L’Oréal USA, the New York-based subsidiary of L’Oréal S.A., has signed an agreement to acquire the Essie cosmetics business. A purchase price was not disclosed at press time.

Essie Cosmetics, Ltd. was founded in 1981 by Essie Weingarten, who still serves as the company’s president. Based in Astoria, NY, the company offers a growing line of nail colors, treatments, accessories, spa products and lipglosses. Weingarten and Max Sortino, chief executive officer of Essie, will continue to play a pivotal role under a multi-year agreement.

“This strategic acquisition will enable L’Oréal to increase our share in the nail color and care market which has seen significant growth year over year,” said Frédéric Rozé, president and chief executive officer of L’Oréal USA.

According to Colin Hession, this could be the start of a buying pattern for L’Oréal.

“This is more filling of ‘white space,’ i.e. a niche segment where L’Oréal has not been a significant player—expect more of the same,” said Hession, Happi columnist and managing director, Colin Hession Consulting.

The acquisition is expected to be completed within 60 to 90 days, subject to customary U.S. and international regulatory approvals.

Design Essentials Celebrates 20th Anniversary

McBride Research Laboratory (MRL) is celebrating the 20th anniversary of its Design Essentials Salon System brand.

“There are a number of companies in the beauty industry, but from the beginning Design Essentials has been based on the dual mission of not only providing the best products, but also providing salon professionals and consumers with the knowledge that they need,” Cornell McBride Jr., president of MRL, explained.

“Evidence of this mission is seen in hundreds of thriving small businesses that salon owners and distributors have created and the new level of hair maintenance that women of all ethnicities have learned. This is what we mean when we offer Design Essentials as a partner in style,” added McBride Jr.

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Honeywell To Distribute Créations Couleurs’s Range

Honeywell has been named the North American and Latin American distributor of Créations Couleurs’ line of ingredients for skin care, sun care and color care products. The French company’s product line will be offered alongside Honeywell’s Asensa line of ingredients for the personal care industry.

“Créations Couleurs’s exciting and trendsetting products will complement Honeywell’s Asensa offerings for personal care product manufacturers,” said Philip Orawski, global marketing manager for Honeywell’s personal care business. “Now, our customers in the Americas will have access to more of the world’s finest ingredients,” Orawski added.

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Sustainable Fragrances Conference is May 20-21 in Alexandria, VA

Sustainable Fragrances 2010: Creating Clean, Green Consumer Products—an event that address the challenges of creating “green” and/or “sustainable” fragrances—will be held May 20-21 in Alexandria, VA.

The plenary session will cover everything about the fragrance industry, including ingredients and raw materials, formulation and production, legislation and regulation, testing and point of purchase and consumer representation. Scheduled speakers include Kelly Semrau of SC Johnson, Reed Doyle of Seventh Generation, Topher Buck of GreenBlue, Jane Houlihan of the Environmental Working Group and others.

In addition, a pre-conference seminar will be conducted by industry leaders Libby Sommer of the U.S. Environmental Protection Agency, Teresa McGrath of NSF International and Margaret Whittaker of ToxServices LLC on “De-Mystifying the DfE Criteria for Fragrances.”

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Green Works Bathroom Cleaner is Certified by NPA

The Natural Products Association has granted its Natural Home Care seal to Green Works Natural Bathroom Cleaner, making it the first home cleaning product to be certified as natural under the organization’s new certification program, which was launched in February.

The certification of Green Works Natural Bathroom Cleaner represents an important first step in the NPA’s goal to eliminate consumer confusion about what it means for a product to be natural, according to the association.

In addition to Green Works Natural Bathroom Cleaner, Clorox has submitted several other products to the NPA for review. Additional Green Works natural cleaning products should receive certification throughout the year, Clorox said.

“The NPA’s standard adds integrity and transparency to the natural marketplace and we are proud to be the first brand to carry the seal,” said Nick Vlahos, general manager for Green Works natural cleaners. “Over the coming months, we intend to aggressively pursue this certification across our product line—all with the goal of helping shoppers and retailers alike gain confidence in what it means for a home care product to be called natural.”

“The new natural standard for home care and the products that receive the NPA’s certification seal will inject integrity into natural, and provide peace of mind in the marketplace for the person who matters most, the consumer,” said Daniel Fabricant, vice president of scientific and regulatory affairs at the NPA. •