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Packaging News



Published April 30, 2010
Related Searches: aging beauty brand design
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Rexam Pump Selected for Annayake’s Skin Serum



The Rexam Nea lotion pump will dispense Annayake’s new Blanc Japan Whitening Serum, a skin preparation with consumer appeal in China, Japan, India and elsewhere.According to Rexam, the elastomer- and metal-free Nea lotion pump provides the completely neutral formula flow such skin preparations require, thanks in part to the fitting of a glass ball within the mechanism to eliminate formula discoloration. Further, the Nea’s advanced ergonomics and aesthetics combine to enhance the overall end-user experience with silky smooth operation.

“Our sleek Nea pump opens exciting new product development opportunities,” said Virginie Lemeunier, product manager – lotion, Rexam Personal Care. “In this case, Annayake’s use of the Nea underscores the great potential for advanced dispensing technology in the accelerating skin lightener market, which some industry analysts predict will reach global sales of $10 billion by 2015.

“This category growth—dependent on dispensers capable of handling such advanced formulations—will be driven by new applications for men, as well as women, and for increased application in the general body care category, as well as for the face,” she said, noting that in Asia, light complexions are frequently regarded as a beauty ideal by consumers.

More info: www.rexam.com

Maesa Brings Beauty to Urban Outfitters



City dwellers who frequent Urban Outfitters stores for trendy clothing and accessories now have access to the retailer’s new beauty line, thanks to a partnership with Maesa Group. The line is an extension of one of the store’s private brands, Kimshi Blue.

“We were very pleased at the opportunity to interpret Urban Outfitters’ signature look into fragrance and cosmetics,” said Ludovic Bertron, creative director, Maesa Studio. “Urban Outfitters’ marketing team asked us to create something ‘industrial’ and rough looking, but wanted to be upscale and maintain a feminine touch. They loved an antique bulb atomizer that we presented to them, so we used this component—classy, edgy, and feminine at the same time—as the focal point of the entire line.”

For the launch, Maesa created eight SKUs, including a 100ml EDT, lip balms in various flavors, an eye quad compact kit, a four-color mini lipstick kit, a six-color eye and lip palette and a mini 10ml rollerball.

Laure Pellarin, director packaging, Maesa Beauty, explained how the line was outwardly tied together with Kimshi Blue: “For the secondary packaging, we were provided with a swatch of metallic fabric, a staple of UO’s Kimshi Blue brand. Mimicking the look of that fabric was a challenge in development. Having an in-house comp studio that could articulate and test our ideas was a huge advantage. With Maesa Studio comps, we could provide clear direction to the paper mill with the exact process we wanted. In the end, we created a proprietary paper, custom-embossed and printed with a digital scan of the original fabric itself.”

According to Pellarin, Maesa also decided to recreate the Kimshi Blue ribbon, “which is part of the apparel labeling, to make it consistent with the collection.”

More info: www.maesa.com

World Wide Packaging Partners with Nu-World Beauty



World Wide Packaging Inc. partnered with Nu-World Beauty to introduce what they call the revolutionary new “Tube in a Tube” manufacturing filling technology. For this partnership, World Wide Packaging has developed 50mm outer tubes with 35mm inner tubes, in addition to 19mm outer tubes
with 10mm inner tubes. Nu-World Beauty’s new high-speed machine will be capable of filling and crimping both sizes of these unique double tubes.

“As a leader in component sales and marketing, World Wide Packaging strives to remain innovative and forward-thinking in creating superior goods and services for our customers,” said Barry Freda, president, chief executive officer/chief financial officer of World Wide Packaging. “We pioneered the development of this very special product delivery system, and as you can imagine, we are quite proud and excited to bring this new technology to market.”

More info: www.wwpinc.com

Got2B Gets Packaging Makeover



Drugstore hair styling brand göt2b has received a makeover. Starting this month, the brand’s core and signature lines—smooth operator, fat-tastic, guardian angel, 2sexy and glued—have a unified, modern
look, according to the company. Each mousse and spray will have a similar shape and look, no matter the line, so that the brand is instantly recognizable.

Also, each product is now packaged in brushed silver canisters for a more unified effect, said the company.


Lumson Partners with Korff for Makeup Line



International cosmetics brand Korff tapped Lumson as a partner to supply the primary packaging and custom decorations for the re-design and re-launch of its Cure makeup line. The range features products such as the 30ml glass jar from the Collezione Slim that is entirely designed, manufactured and decorated by Lumson. The frosted glass jar was decorated with a shiny silver hot stamp.

More info: www.lumson.it

Cosmogen Puts the Squeeze on Tubes



Cosmogen continues expanding its successful Squeeze Family product range by simultaneously launching the Pump N Tint 20ml airless pump with a brush and refillable cartridge option.

According to Cosmogen, this is the market’s only 20ml airless pump with a large brush applicator and optional refillable cartridges. The company has also developed the Squeeze N Roll (sizes 30- to 60ml) with a secure rotary“on/off” system and stainless steel roller.

More info: www.cosmogen.fr

Jane Iredale Repackages Lip Crayons



You’ve found the perfect dress–same for the shoes. The clutch? Well, it’s stylish…but it doesn’t hold very much. Jane Iredale targets this quandary with its Lip Crayons. The products line and color the lips and can even add a blush to cheeks if desired.

Ingredients such as palm oil, and vitamin E, a topical antioxidant and natural preservative, condition and protect the skin; castor oil provides a soothing effect for lips.

The brand is now introducing the product as individuals (for $10 each) and out of the box of five.

More info: www.janeiredale.com



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