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June 2, 2010

Coty and DKMS: Linked Against Leukemia

Coty Inc. played a major role in helping raise $1.7 million to support the fight against leukemia and other blood related cancers as part of the DKMS 4th Annual Gala: Linked Against Leukemia.

Held April 29 in New York City, the highlight of the night was the “Moment of the Match,” when a

Xander and Carrie Denke with their sons Keane and Ethan join DKMS vice president Katharina Harf and Coty’s chief executive officer Bernd Beetz at the gala.
leukemia patient and donor meet for the first time. This year, three-year-old leukemia survivors Keane and Ethan Denke and their parents met donor match Monika Rasche. In 2007, at just four months old, the identical twins were diagnosed with Hemophagocytic Lymphohistiocytosis. Their parentsimmediately began searching for one bone marrow donor to save both of their sons, and found support through the Coty-DKMS Linked Against Leukemia partnership.

“When I met Xander and Carrie Denke during the twins’ donor search, I was blown away by their determination and strong will,” said Bernd Beetz, Coty chief executive. “Three years later, Coty is honored to stand beside two very healthy boys and their proud parents as they meet the woman who saved Keane and Ethan. This is the reason we are committed to DKMS, saving lives one donor at a time.”

During the gala, Beetz and actress Halle Berry presented Island Def Jam chairman, Antonio ‘LA’ Reid with the “DKMS Linked Against Leukemia Award” in honor of his tireless work in fighting cancer.

Roots of Nature is a ‘Picture of Strength’

Celebrities, community leaders and the Harlem community gathered together for the Roots of Nature “Picture of Strength” event to benefit the Harlem Children’s Zone. The event, hosted by Sherri Shepherd of“The View,”featured free family portraits, complementary hair styling by SoftSheen-Carson celebrity stylists and free mini-makeovers by Professional Maybelline New York makeup artists. Special guests included Michelle Williams (Destiny’s Child), celebrity stylist and SoftSheen-Carson artistic style director Johnny Wright, well-known DJ Egypt, actor James McDaniel and BET’s Abiola Adams

“SoftSheen-Carson Roots of Nature “Picture of Strength” event brought the ‘our roots make us stronger’ brand philosophy to life,” commented Angela Guy, senior vice president, general manager, SoftSheen-Carson. “It was an incredible experience for the community to come together to celebrate their inner and outer beauty,” Guy added.

Celebrity stylist Johnny Wright styles hair during the “Picture of Strength” event.

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