06.15.10
The Conair Corporation and Kao Brands Company have signed a licensing agreement that will allow Conair to create, market and distribute a line of premium hair appliances under the John Frieda brand name.
"Our relationship with the John Frieda brand is a perfect marriage of hair care leaders," said Ron Diamond, President of Conair Corporation. "The John Frieda brand is world-renowned for hair care and styling products, just as Conair is internationally recognized as a leader in hair care appliances, offering great value and performance. We could not be more excited about our relationship with Kao Brands Company and the John Frieda brand."
The collection will include a series of hair dryers, straighteners and styling tools. The license will also allow Conair to manufacture non-electric styling tools.
"Both the Conair and John Frieda brands are leaders in the art of hair transformation. Both are dedicated to leveraging our professional expertise to bring innovative solutions to the retail beauty market,” said William J. Gentner, Kao Brands Company president and CEO. “The collaboration between our two companies is a natural fit. We at Kao Brands Company look forward to the launch of an unsurpassed line of John Frieda hair styling tools."
The John Frieda hair styling tools collection will launch in first quarter 2011 in the food, drug and mass channels.