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Published July 9, 2010
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Ken Paves Debuts Hair Care Collection


Ken Paves’ latest hair care collection targets damaged tresses.
Is your hair in need of a little restoration? Indulge in some R&R with Self-Help: Care of Ken Paves, a collection of targeted hair care products designed to restore hair to its healthiest state, according to the company. At the heart of the products are anti-aging Coenzyme Q10 clusters, as well as a unique color-preserving system. The range features everything from a sulfate-free shampoo ($20) to a follicular elasticity balm ($29) and is sold at Ulta and on QVC.
More info: www.kenpaves.com


Too Faced Rolls Out Waterproof Bronzer
Aqua Bunny ($28), a splash-proof bronzer new from Too Faced, is the perfect product to show off a sun-kissed glow, according to the company. All year long, this long-wearing, buildable, cream-to-powder, water-resistant bronzer withstands heat, humidity and life’s climate challenges.
More info: www.toofaced.com

Deepshine Oil New from Rusk
Brand new from Rusk, Deepshine Oil ($15), formulated with Rusk’s unique Marine Nutrient Complex, is a marine mineral-enriched argan oil treatment that smoothes the cuticle, eliminates frizz and improves elasticity and hydration. Plus, it smells like a tropical retreat.
More info: www.rusk1.com

Bioelements Launches All Things Pure
Bioelements professional skin care released the new All Things Pure line, four products with all-natural ingredients. The range has been awarded the coveted Natural Products Association (NPA) Seal and is soap- and sulfate-free.
More info: www.bioelements.com

Essie Rolls Out Summer Collection
Summer is special. Aside from the wonderful outdoor activities that we wait for all year, we also revel in

Essie’s new Summer Collection of nail enamel is light and bright.
the opportunity to wear lighter, brighter and more playful clothing. It is also time to play with bold, playful color combinations in nail color, like Essie’s new Summer Collection ($8 each).
More info: www.essie.com

Urban Decay Releases Latest Eyeshadow Palette
The latest limited edition eyeshadow palette from Urban Decay, Summer of Love ($29), includes four eyeshadows, a travel-sized Sin Eyeshadow Primer Potion and a 24/7 Glide-On Eye Pencil in Bourbon. According to the company, the eyeshadows contain multiple textures and provide layers of silky-soft shimmer and flashy bits of gold.
More info: www.urbandecay.com

Badger Balm Expands Lip Care Range
Over the years, Badger Balm had many requests for “totally natural” tinted lip balms. So, the marketer took its popular Cocoa Butter Lip Balm formulation and added minerals to create four rich colors and one opal shimmer for Summer 2010. Each double-ended stick ($6.50) contains a mineral tint on one end (choose between Copper, Garnet, Red Jasper and Rose Tourmaline) and an opal shimmer on the other.
More info: www.badgerbalm.com


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