08.02.10
Personal care marketer Dabur India Ltd acquired three personal care products firms of Turkey's Hobi Kozmetik Group for $69 million, according to reports. The goal is to boost Dabur's presence in the international markets.
Hobi is a market leader in the hair gel category with a 35% share in Turkey, and markets a range of hair care and skin care products under the 'Hobby' and 'New Era' brands, Dabur said in a statement.
Hobi is a market leader in the hair gel category with a 35% share in Turkey, and markets a range of hair care and skin care products under the 'Hobby' and 'New Era' brands, Dabur said in a statement.