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Published August 3, 2010
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Avalon Organics Presents Essential Lift

Micro-milled ocean minerals make Avalon Organics’ new skin care range unique.
Avalon Organics has introduced an all-natural skin care
system with “essential minerals” that lift and support aging skin. With at least 70% organic content, this collection taps the power of micro-milled ocean minerals for a firmed, lifted, more youthful appearance. The New Essential Lift collection includes everything from a Smoothing Cleanser ($12.95) to a Restructuring Night Crème ($25.95).

Kat Von D Adds High Voltage Eye Primer in Smoky
A Sephora-exclusive, new Kat Von D High Voltage Eye Primer in Smoky is a uniquely formulated creamy eye primer with a deeper tint made especially to work with darker shadows. This silky primer helps shadows adhere and its deeper gunmetal color blends better with the darker shadows and helps to intensify the pigments.
More info: www.sephora.com


Veripur is New From Fusion Brands Inc.
Veripur is a new hand sanitizer from Fusion Brands said to provide up to four hours of continuous protection after application in addition to instantly killing germs and moisturizing hands, according to the company. It delivers long-lasting protection against germs through SafetyDerm, a patented technology to keep skin healthy while preventing germs from colonizing on the skin. The active ingredient, benzathonium chloride, is suspended in a white wax.

Dr. Brandt Expands Time Arrest Collection
Dr. Fredric Brandt has expanded the Time Arrest anti-aging skin care collection with a creme cleanser (3.7 oz, $50), a conditioning cleanser that allows the skin to absorb vital ingredients to the deepest levels of the skin and prepares the skin to maximize the performance of the age-reversing platinum technology. Also new is Time Arrest To Go ($75) travel-size kit with several products.

Swanson Health Adds Organic Aromatherapy Oils
Vitamin company Swanson Health Products has introduced Swanson Brand Aromatherapy 100% Certified Organic Essential Oils. Extracted via steam distillation, fragrances include eucalyptus, juniper berry, lavender, lemon, peppermint, rosemary, sage and spearmint.

Bath & Body Works Bulks Up Hand Gel Range
Bath & Body Works’ AntiBac Hand Gel Sanitizer ($5) has been supersized to 8oz. Available in eight of the brand’s signature fragrances, these gel sanitizers deliver clinical-strength germ fighting without the clinical scent, according to the company.The sanitizers also nourish and soften hands with honey, coconut milk and olive fruit extracts. Scents range from warm vanilla sugar to white citrus.

Revision Vitamin C Lotion Adds Antioxidants to Skin Daily
Revision Skincare’s new Vitamin C Lotion 30% ($95) contains THD ascorbate, the newest, most stabilized form of vitamin C to keep skin looking firm and bright, according to the company. Squalane, a natural oil derived from olives, leaves skin nourished and moisturized.

A ‘Perfect’ Cream from Carita

Carita Perfect Cream for Eyes and Lips.

Carita’s new Perfect Cream ($160) for eyes and lips uses natural ingredients such as corn oil and cornflower so it isn’t too overpowering on the delicate skin, according to the company. The product also has a high concentration of peptides and gold preserves to fade puffiness and dark circles,fill in fine lines and wrinkles and boost firmness. An innovative combination of Oleo-gen Cellular Complex and Biological Gold helps the skin to combat free radical and environmental attacks, while promoting cell oxygenation and detoxification, to preserve its youthful resources.
More info: www.carita.com


Paint & Peel With Sula Duos
Sula Beauty presents Paint & Peel Duos ($9), perfectly paired, nourishing nail treatments. The convenient dual-ended wand contains tinted Paint & Peel on one end and sheer Lasting Love Top Coat on the other— for the perfect manicure in a snap, according to the company. The double-duty polish contains a proprietary water-based formula infused with
pro-vitamin B5, which strengthens, conditions and moisturizes.

Fruit Is Key in Goldfaden’s Stem Cell Skin Serum
Michelle Obama doesn’t only add apples to the mix when fighting childhood obesity, it is also part of her skin care regimen, according to reports.

The First Lady recently revealed in an interview how she keeps her skin so fresh and young looking, with the help of PhytoCellTech Malus Domestica, a rare form of natural Swiss apple stem cells, which is a key ingredient in Goldfaden’s Stem Cell Skin Serum ($75).

Along with Malus Domestica, the product includes additional key ingredients such as soothing and anti-inflammatory chrondus crispus—a red seaweed enhanced with proteins and vitamins, as well as moisturizing 100% hyaluronic acid, which plumps skin while increasing volume to collagen layers.

Ole Henriksen Debuts Eye Peel
The new Ole Henriksen Truth Is in the Eyes ($65), a revolutionary all-in-one peel created to address the issues of aging, manages to walk that strong-yet-soft tightrope with considerable agility, according to the company. The product’s active complex of purified soy, rice peptides and yeast proteindramatically reduces dark circles.

Eco Clean Arrives in U.S.
If you want your green cleaning guaranteed, go to Scandinavia—or simply have Scandinavia come to you. Eco Clean is a new cleaning product range made from pure, local Danish ingredients available for less than $5.

Scientist Jens Erik Hansen, acknowledged globally for developing products with low eco-toxicological profile, toiled for five years perfecting the proprietary formula called AEB (Active Eco Boost), a natural amino acid derivative. It goes into each of the following liquid products: All Purpose Cleaner, Bathroom Cleaner, Dish Wash, Glass Cleaner, Hand Wash and Kitchen Counter Top Cleaner.

Eco Clean is made from plant and sugar based surfactants fragranced with fresh smelling essential oils (orange rosemary, spicy lavender and cool mint). Eco Clean products retail for $4.49 online and at Duane Reade stores.
More info: www.alice.com


Bosley Pro Rolls Out Limited Edition Travel Packs

Bos Revive Non Color-Treated Travel Pack.
The new Bosley Professional Strength Limited Edition Travel Packs
, which contain 2 fl. oz.-sized Nourishing Shampoo and Volumizing Conditioner, are unique formulas that work together to nourish and thicken color-treated and non-color-treated hair. The Bos-Defense system volumizes normal to fine hair and treats minor thinning. The Bos-Revive system reconditions hair and rejuvenates the scalp, treating visibly thinning hair and hair loss.


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