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August 4, 2010

Love, Chloe Launch Party in Paris

Chloe recently hosted a cocktail party at Parisian restaurant Apicius to celebrate the launch of its new women’s frag

Roman Coppola, who directed the TV spot for Love, Chloe, and Raquel Zimmermann, in a vintage Mercedes Cabriolet.
rance Love, Chloe, which will hit perfumeries in Europe next month.

Ralph Toledano, chief executive officer of Chloe, and Michele Scannavini, president of Coty Prestige, welcomed 200 guests and celebrities to the exclusive event.

Raquel Zimmermann, the muse of the Love, Chloe fragrance, made a glamorous arrival in a vintage Mercedes Cabriolet.Also in attendance were Hannah Macgibbon, Chloe’s creative director who developed the scent, and Roman Coppola, director the Love, Chloe TV commercial, which was unveiled during the party.

Crest Pro-Health Sensitive Shield Benefits Feeding America
Procter & Gamble and actress Alison Sweeney kicked-off the Crest Pro-Health Sensitive Shield

Actress Alison Sweeney was at New York’s Penn Station for the Summer of Sensitivity Campaign.
Summer of Sensitivity campaign in New York City’s Penn Station last month. The campaign benefits Feeding America, the domestic hunger-relief charity.

Sweeney was onsite at the busy Manhattan terminal asking commuters and others to trade-up to Crest Pro-Health Sensitive Shield toothpaste. For each tube of toothpaste traded up, Crest Pro-Health Sensitive Shield made a donation to Feeding America to support the fight against hunger.

In addition, for every tube of Crest Pro-Health Sensitive Shield toothpaste sold in the U.S. between July 1 and Sept. 1, 2010, Crest will donate 10 cents to the charity—with a guaranteed minimum donation of $100,000.

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