09.27.10
Procter & Gamble Professional has rolled out TideProfessional Whiteness Enhancer, a non-bleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle. This new addition to the Tide Professional Laundry System can help improve customers’ bottom line by reducing linen replacement cost due to worn fabrics by up to 55% while keeping linens whiter and stronger for longer, the company said.
“The enhanced Tide Professional Laundry System ensures that our customers are getting the most out of every laundry dollar spent,” said Eric Hetrick, P&G Professional North America commercial director. “Our newly formulated products can actually bring new life to older linens and our near-neutral pH system can help preserve fabric fibers instead of breaking them down like standard alkaline laundry products. Considering how important linens are to the guest experience, this improved system is an investment in the bottom line for our customers.”
The introduction of the Tide Professional Whiteness Enhancer addresses two primary cost drivers in on-premise laundry operations: labor and linen replacement. Labor costs constitute almost half (46%) of laundry operation costs, and linen replacement accounts for almost a quarter (22%), according to P&G.