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Avon Picks Jacqueline Bisset For Anew Platinum Line

October 1, 2010

Avon Picks Jacqueline Bisset For Anew Platinum Line

Avon Picks Jacqueline Bisset For Anew Platinum Line

Jacqueline Bisset will represent Anew Platinum for Avon.

Avon Products has tapped actress Jacqueline Bisset
as the face of the firm’s new Anew Platinum line, a skin care range for women 60-plus, which is rolling out this Fall.

“Jacqueline embodies everything the Anew woman aspires to be—beauty, poise and sophistication,” said Andre Baradat, vice president, global skin care marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough Anew Platinum line.”

Bisset will make her print debut in November in an advertisement for Anew Platinum Night Cream and Serum as well as in Avon’s brochure for Anew Platinum.

Saks Fifth Avenue and Frederic Fekkai teamed up for Fekkai’s “Style Trial” day, during which customers who visited Saks Fifth Avenue stores nationwide on Aug. 26 received a personalized hair consultation and complimentary full-sized Fekkai Advanced styling product. The event was part of Fekkai’s “Wear Your Hair” campaign.

Saks operates 50 full-line stores and 55 Saks Fifth Avenue Off 5th stores in the U.S.

As the official skin care and cosmetics provider of the Miss America Pageant, Artistry skin care and cosmetics held an online contest with the Miss America Organization called “Shop New York City with Artistry and Miss America. ”The winner will go on aNew York City shopping spree with Miss America 2010 Carissa Cameron, as well as other weekly prizes such as gift cards to DSW with private after-hours shopping with Miss America at the shoe retailer’s Union Square store and gift bags from Artistry. Weekly drawings for smaller prizes will also be awarded.

Romane Fragrances has added three fine fragrance brands—Ever, Vida and Jet 365—designed exclusively for retail at salons and spas.

New York’s finest fragrance houses, according to Romane, developed all of the fragrances. They will be accompanied by excellent training for hair stylists and spa personnel and in-store point of purchase materials designed to drive incremental sales in salons and spas. Jet 365 will launch next month and Vida and Ever will launch in January 2011.
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Actress Naturi Naughton and Johnny Wright, SoftSheen-Carson’s artistic style director, at the premiere of “The Lottery Ticket.”
Actress Naturi Naughton dazzled the red carpet at the premiere
of the Warner Brothers and Alcon Entertainment film, “The Lottery Ticket.” Her flirty curly look was created by celebrity stylist, Johnny Wright using SoftSheen-Carson Dark and Lovely hair care products.

“SoftSheen-Carson Dark and Lovely is the perfect choice for the red carpet. It helps me to achieve fun, stylish looks for my clients, while keeping their hair healthy,” said Wright, who serves as artistic style director for SoftSheen-Carson.

OPI is using Sony Pictures’ upcoming film “Burlesque”—which stars Cher and Christina Aguilera—as the muse for its limited edition holiday nail lacquers.

“OPI is thrilled to partner with Sony Pictures’ Screen Gems on this exciting movie release,” said Suzy Weiss-Fischmann, OPI executive vice president and artistic director. “The colors were modeled off the majestic glamour, over-the-top costumes and mesmerizing Cabaret that are typically seen in Burlesque performances. The resulting bright, dazzling shades are perfect for the holiday season.”­

The Burlesque Collection features a series of glittery hues and shades called Bring on the Baling, Glow Up Already!, Extra-va-vaganza, Simmer & Shimmer, Show It & Glow It!, Sparkle-icious, Rising Star, Take the Stage, The Show Must Go On!, Let Me Entertain You, Ali’s Big Break and Tease-y Does It.
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October is International Walk to School Month, and elementary and middle school students and their families can help their schools win one of five grants via the Walk to School Challenge, sponsored by Clorox Green Works. The five schools with the highest levels of participation will be eligible to win a $5,000 grant while frequent walkers and bicyclists can also earn individual prizes, ranging from green shoelaces to reusable water bottles.

Debi Nova and Caress hosted an exclusive “girls’ night out” in Miami.

Singer/dancer Debi Nova, in partnership with Caress Body Wash and Beauty Bars, gave a select group of Latinas and their girlfriends an exclusive “girls’ night out” in Miami where they had a chance to see her perform some of her latest hits, flaunt their skin on the dance floor and get her beauty secrets for sexy skin. The promotion was crafted to highlight the brand’s new Caress Velvet Bliss Body Wash and Beauty Bar.

TreSemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the fifth season running, has announced an exclusive new campaign with designer and reality TV star Whitney Port. The “Her Way to the Runway” campaign will show Port’s inspiration behind her Spring 2011 Whitney Eve line and translate how these looks can be created from hair-to-toe for everyday style. A six-page insert will debut in Conde Nast women’s titles in December; it will also be supported through digital campaigns social media outlets.

It’s tea time. Tea and Honey Blends (THB) is a new line of premium hair care products created by Dr. Tashni-Ann Dubroy and Dr. Tiffani Bailey Lash. Designed for multicultural hair of varying textures, Tea and Honey Blends features a shampoo and two conditioner products. THB’s founders met while pursuing chemistry PhDs at North Carolina State University. They weren’t satisfied with the hair products that were on the market, in particular, those marketed to women of color.
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P&G has rolled out an improved Ultra Downy April Fresh, billed to deliver a week’s worth of freshness in just one wash.

“This is one of the most exciting product upgrades we’ve had throughout our brand history,” said Mary Pochobradsky, Downy marketing director. “We’re eager for consumers to experience an entire seven days of renewing freshness in their fabrics during ‘Clean Sheet Week.’ Our goal is to deliver a long-lasting scent experience, so the freshness you feel on ‘Clean Sheet Day’ can last throughout the whole week.”

Upgraded Ultra Downy April Fresh fabric softener features dual note scent pearls, according to P&G, which also added a new floral scent to the range. The new fragrance is called Sun Blossom.

In more Procter & Gamble detergent news, California native Jennifer Jean won the company’s “Brighten Bay Idol.”The online talent search was part of the “Brighten Bay” Cheer soap campaign, created to brighten laundry routines and also communicate the affordable price for Cheer. Starting in January, the P&G brand invited aspiring actors to log on to to send in their audition tapes for an opportunity to win a walk-on role on the popular but now closed CBS soap series, “As the World Turns.” Jean appeared in the Aug. 30 episode as Nurse Greta.

“The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger,” is a new how-to guide from Howard Murad. The book reveals how readers can take charge of their health by addressing cells’ most basic need—water. Detailing the theory that establishes cellular water loss as the common pathway to disease and aging, Murad gives readers a complete action plan that will improve their overall health and reverse the aging process. Included are tips on topics ranging from how to understand your true marker of health based on the strength of one’s cells, proper nutrition, advanced skin care techniques and combating cultural stress

“Gleeks” can don accessories and makeup based on “Glee,” the much-loved TV show that garnered 19 Emmy award nominations this year. Twentieth Century Fox Consumer Products and Claire’s Stores, Inc. have the exclusive Glee Jewelry Collection and accessory line—which will include color cosmetics—at three fully-branded Glee pop-up shops in the Los Angeles, Chicago and New York metropolitan areas. The collection is also available at more than 1,500 Claire’s stores across the U.S., Canada and Puerto Rico.

WD-40’s Spot Shot is partnering with Soap Opera Digest and soap star Austin Peck for the Confessions of a Carpet Stain Contest. The contest, which runs through Oct. 31, asks consumers to tell Spot Shot about their most dramatic carpet stain story. One grand-prize winner will receive a trip to a red carpet event with a friend. Spot Shot will also give away a free product coupon and a one-year subscription to the soap magazine for the top five stain stories submitted each week during the contest.

Peck, as the spokesman for the Confessions of a Carpet Stain campaign, will confess to his most dramatic carpet stain in the Oct. 19 Spot Shot advertorial in Soap Opera Digest magazine and on the contest website

S.C. Johnson has kicked off its Glade Design and Shine Contest in which consumers can virtually design their own Glade Scented Oil Candle Decorative Glass Holder for a chance to win $10,000 and have their designs sold in stores. The company tapped TV personalities—Giuliana Rancic, Robert Verdi and Evette Rios—to design their own items. Consumers have until Oct. 31 to visit to view the inspirational celebrity designs and create their own.

Two grand prize winners will receive $10,000 and their designs will be produced and sold in stores nationwide beginning in 2011. There will also be six first place winners who will receive $750 each, according to SCJ.

To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom’s of Maine invited consumers to chat live with four individuals who are pursuing their dreams while inspiring goodness in others. The“Wicked Fresh! Wednesdays” online chat series, hosted on the Tom’s of Maine Facebook page, aired Wednesdays during the month of September. The first scheduled chat featured Peter Facinelli of the “Twilight” series. He was to be followed by Mandy Gonzalez, star of“Wicked” on Broadway, green-living expert Sophie Uliano and fashion designers Stewart+Brown.

The chat series is part of the Wicked Fresh! nationwide launch, which also includes a unique partnership with the Tony Award-winning Broadway musical“Wicked.” As part of a national “Wicked Fresh Moments” contest and Twitter sweepstakes, four grand prize winners and a guest will score an eco-friendly trip to New York City to see the acclaimed musical about the untold story of the witches of Oz, stay in a green certified hotel, and enjoy sustainable dining.
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Neutrogena’s Wave for Change campaign has achieved its goal of raising $200,000 for communities in need. The donation will be divided among three causes in the U.S. and globally, as determined by teens on Neutrogena’s Facebook Page. The J&J brand invited teens to show their support for the campaign by purchasing Oil-Free Acne Wash Pink Grapefruit products and the Wave Sonic Power-Cleanser. For every product sold, Neutrogena pledged $1—up to $200,000—to GlobalGiving, an organization that links donors to meaningful causes. GlobalGiving was instrumental in selecting three charities that aligned with the three causes identified by Neutrogena.

According to Neutrogena, 68% of the funds will go to the Women’s Global Education Project, a charity that supports education; 23% to the Lambi Fund of Haiti, a charity that provides disaster relief; and 9% to the Whaleman Foundation, a charity that works to protect the environment.

What A Doll! beauty products are new atKmart.
Kmart’s new exclusive What a Doll! Collection of apparel,
created by Kahn Lucas Lancaster, Inc., allows girls to “fuse their personal styles with their newfound friends”— dolls that they can dress in matching outfits.

The line also includes cosmetics. Lipgloss and nail sets are $6.99 each.

Rise-N-Shine, LLC, the Sparta, NJ–based maker of Go Away Gray, is offering $1 million to CNN’s Anderson Cooper to get rid of his gray hair for five consecutive years by using its ingestible dietary supplement that contains Catalase.

J. Edward, a cosmetics firm based in Fairhope, AL, had its limited edition Perfect Pocket Lip Gloss Kit featured in the VIP gift bags and editor choice basket at the 2010 Emmy Awards. The J. Edward line is sold at dermatologists’ and plastic surgeons’ offices, online and at high-end boutiques.

A new global marketing campaign from Xerox features one ofP&G’s most iconic figures
—Mr. Clean. The campaign takes brand characters out of their expected roles and shows them doing traditional back office work, such as invoicing or digitizing documents. The new multi-million dollar advertising campaign kicked off in the U.S. on Sept. 7. Other companies involved include Marriott Hotels & Resorts, Target and Ducati as well as University of Notre Dame and The New York Mets.