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Published November 5, 2010
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Lumene Adds Two New Items to Vitamin C Line

Nordic cosmetic marketer Lumene
started the “berry trend” when it launched Vitamin C+ skin care products containing seed oil from Arctic wild berries in 2001. Now, nine years later, the company continues to innovate with two new SKUs, Lumene Vitamin C+ Bright Skin Radiance Nectar ($21.99) and Lumene Vitamin C+ Pure Radiance 24 Hour Lotion ($19.99).

According to the company, the new products—both out now at CVS and Ulta stores—are the first in the Vitamin C+ line to feature the nectar of the Arctic cloudberry.
More info: www.lumene.com


Healthy Makeup New at Avon
Avon has introduced Healthy Makeup, a premiere color collection committed to skin’s health, according to the company. More than just makeup, the range is designed to address the three signs of healthy skin—hydration, texture and radiance, according to the company. Every Healthy Makeup product is formulated with Avon’s Triple Vitamin & Antioxidant Complex, a blend including vitamins A, C and E, as well as a blend of botanical extracts such as pomegranate, olive leaf and apple root.

The collection features everything from an SPF 15 lipstick ($9) to a mousse foundation ($12) and is available exclusively through Avon representatives.
More info: www.avon.com


Kiss My Face Branches Out into Oral Care
A breakthrough in the science of oral hygiene, Kiss My Face has replaced the water found in standard toothpastes with aloe vera gel. Its new range of oral care hit the shelves at Target, Whole Foods and online.

The new Whitening Aloe Vera Toothpaste ($5.99) contains olive leaf extract, Iceland moss, peppermint oil and xylitol with certified organic aloe vera. The product is free of fluoride and sodium lauryl sulfate.

There is a variety of formulations in the oral care range, from sensitive to breath freshening, as well as a new Vanilla Mint mouth rinse ($9.95) infused with superfruit antioxidants including goji berry, pomegranate and green tea.
More info: www.KissMyFace.com


New Tinted Lip Balms at Lush

As the temperature drops and the sun fades, Lush warms things up with a new range of lip tints. It Started with a Kiss Lip Tint ($7.95) is a vegan ruby red lip balm made with red apple and redcurrants, with cinnamon leaf oil to plump up the pout. Softening shea butter, extra virgin coconut oil and rosehip oil helps heal cracked lips. Double Choc Lip Tint ($7.95) has a neutral yet rich color with hazel and Brazil nut oils, as well as extra virgin coconut oil to intensely moisturize. Both multi-purpose tints can also be used on the cheeks.
More info: www.lushusa.com


Derma Wise Adds Diaper Rash Ointment
Vancouver-based Derma Wise Skin Care has rolled out an organic and fast-acting Natural Baby Diaper Rash Ointment that offers parents an alternative to petroleum-based products. This quick-drying, non-greasy, plant-based and alcohol-free formulation comes in packaging that is BPA- and phthalate-free.
More info: www.therawise.com


New Renewal Masque In Arbonne’s RE9 Line

Arbonne International, LLC has added RE9 Advanced Cellular Renewal Masque ($65) to its RE9 anti-aging line. Using a pure, original formula of alpha and beta hydroxy acids, vitamin C, marine lavender, kudzu, algae extracts and pineapple and papaya enzymes, the Cellular Renewal Masque visibly improves skin tone and texture while also minimizing the appearance of pores. When tested in clinical trials, 89% of participants reported an immediately smoother, softer texture to their skin after just one use.
More info: www. arbonne.com/RE9Advanced


BodyVerde Rolls Out New Pore Tight Cream
Boise, ID-based BodyVerde has developed Pore Tight, a new cream thatexfoliates surface-layer skin and tightens pores, leaving the face toned and smooth skin with a healthy glow. Pore Tight, which dries to a matte finish so that it can be worn alone or under makeup, exfoliates dry top-layer skin with natural sugar cane extract; purifies and maintains skin elasticity with super berry fruit and marine plant extracts; and hydrates with grapeseed oil, vitamin E and glycerin.
More info: www.bodyverde.com


Healing Waters Bath & Body Collection from Aromafloria
Aromafloria, New York, brings together the essential healing benefits of the ocean and the earth in a
new Healing Waters collection of five bath and body products.

The collection—which includes Body Mineral Bath Treatment, Body Purifying Treatment, Body Exfoliating Treatment, Body Smoothing Treatment and Body Firming Treatment—is pharmacist formulated with cutting edge technology blending the finest natural ingredients compatible with Ecocert standards, according to the company.
More info: www.aromafloria.com


Sedu Battles Frizz With Argan Oil Formula
Sedu has formulated Anti-Frizz Polishing Treatment that contains pure argan oil. The unique formula combines the oil with other ingredients to instantly absorb into the hair shaft and provide multi-tiered benefits such as frizz elimination and enhanced shine, with an added benefit of heat protection.


Provon Hand & Body Butter For Nursing Home Market
Provon Hand & Body Butter is part of the refreshed line of Provon products designed for a more spa-like experience in nursing home resident care. Launched by Gojo Industries, it is formulated with a rich new moisturizer clinically proven to improve skin condition. Tests show improvements in skin hydration and elasti- city in as little as 21 days.

The tropical-scented balm, which is formulated with a blend of beeswax, aloe and glycerin, is silicone-free.
More info: www.provon.com


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