Clinique’s new shopping experience at Lord & Taylor’s Fifth Avenue store features open sell, interactive displays and personalized service.
Inspired by today’s woman and her shopping habits, the space uses modern design and technology to improve functionality and facilitate the new concept, according to Clinique. New features, such as the Foundation Bar, a Color Bar and interactive Mascara and Lip Bars, encourage consumers to test and select products at their leisure. Additionally, the Top Ten wall offers a well-edited assortment of bestsellers, according to the brand.
There is one-on-one service with consultants who are equipped with unique-to-Clinique tools including its iconic Clinique Computer and the two-way diagnostic mirror. Consumers shopping alone can identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis system. The diagnostic tool processes more than 180,000 product combinations that precisely match each consumer’s personal needs. At the end of the analysis, a printed receipt provides a list of custom-fit product recommendations.
Dropps pre-measured laundry detergent are now stocked at Target stores, marking the first major national retailer to carry the line since it was launched in 2005 by Cot’n Wash Inc. Target is selling 26 packs of Dropps laundry detergent, in Fresh Scent and Scent + Dye Free variants, for $7.99. Prior to the Target deal, Dropps had been sold in Safeway, Publix, Meijer, Duane Reade, Fresh Direct, several independent retailers and online at target.com, amazon.com, walmart.com, cvs.com, drugstore.com, samsclub.com and dropps.com.
Launched in 2005, Dropps is liquid detergent packaged in pre-measured, dissolvable pacs. Its super-concentrated, convenient “toss-and-go” form takes the mess and confusion out of pouring liquid from giant plastic jugs and makes it super-lightweight to handle. Dropps works for all colors, fabrics, temperatures and washers. Its EPA Design for the Environment (DfE) certified formulas are all phosphate-free, enzyme-free and biodegradable, according to the Ardmore, PA-based company.
Former “EastEnders” actress Nadia Sawalha has joined Carex, PZ Cussons’ UK handwash brand, for its latest campaign aimed at moms. The new “More Time On Our Hands” promotion highlights the soap’s new faster acting formulation.
Spring 2011 at Estée Lauder features the Pure Color Wild Violet makeup collection and Wild Elixir fragrance. From creative makeup director Tom Pecheux, the look teams electric orange, brazen cherry and violet plum lips with muted neutral eyes and nails in a modern charcoal. The new fragrance is billed as an expressive, sophisticated floral texture that evolves into a drydown of soft woods.
OPI has added eight new shades of Axxium Soak-Off Gel Lacquers, a line that features OPI’s best-selling nail lacquer shades in a long-lasting, UV-cured, soak-off gel formula available exclusively as a professional salon service. The latest Axxium Soak-Off Gel Lacquer offerings include: Black Cherry Chutney (a dark black-red), Lucky Lucky Lavender (light purple), Meet Me on The Star Ferry (violet), DS Radiance (silver), Lucern-Tainly Look Marvelous (pewter), Glitzerland (gold), Yodel Me On My Cell (blue) and The Color To Watch (delicate lilac).
More info: www.opi.com
Walgreens.com is now offering TCCD International’s Naturally Fresh Deodorant Crystal deodorant through its online store.
“Our goal has always been to offer an alternative for those allergic to or irritated by conventional deodorants, as well as for those looking to minimize harmful chemicals from their lives,” said Ted Alflen, chief executive officer and founder of Naturally Fresh Deodorant Crystal. “We’re pleased to join forces with Walgreens.com. It is an added convenience for purchasing our products online.” Naturally Fresh Deodorant Crystal’s all-natural ingredients provide 24-hour, non-staining hypoallergenic protection. It even feels like skin lotion, with a non-greasy, non-sticky formula.
Procter & Gamble’s Downy brand, in partnership with the Children’s Museum of Houston, recently helped create a display called the Whimsical World of Sheet Castles—based on the popular Hispanic activity in which children expand their imagination by playing in “sheet castles.”
Downy created walls made out of sheets scented with its Ultra Downy Sun Blossom variant. Participants encountered a touch-activated freshness experience showcased in the sheet castle display while being exposed to exciting and hands-on learning activities.
“For generations, sheet castles have transported families to faraway lands in the living rooms of our homes.These make-believe castles have provided a soft, comforting retreat thanks to creativity and the never-ending imagination of children,” said Mary Pochobradsky, marketing director, Downy. “The Sheet Castle display in Houston celebrates the magic that fabric has brought to generations, while at the same time evoking a comforting dreamland with the fresh scent of Downy.”
The display debuted in last month.
Quidsi, Inc. has launched BeautyBar.com, a new online boutique for luxury beauty products. Quidsi, parent company of Diapers.com and Soap.com, said its new site will offer a “curated assortment” of high-end beauty and grooming products, including makeup, skin care, hair care, fragrance and gifts.
At launch, BeautyBar.com will carry nearly 3000 products from some of the most elite beauty brands including Bliss, Bond No. 9 and Dermalogica.
“We believe that time is the greatest luxury we can give our customers,” said Quidsi chief executive officer and co-founder Marc Lore. “With BeautyBar.com, we’re able to leverage our existing infrastructure to deliver a carefully tailored collection of the best beauty brands with incredible speed and world-class service.”
ModiFace, a provider of virtual makeover technologies, has rolled out ShadeCast, billed as a forecasting tool based, in part, on anonymous tracking of consumer behavior using the iPhone virtual makeover tool, MakeUp. The company says the real-time aggregate data will help the industry predict latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users.
Originally launched in November 2009, MakeUp is a free iPhone beauty tool that allows users to virtually try on different types of makeup, including mascara, foundation, blush and eyeshadow, in hundreds of shades from leading brand names such as Revlon, Cover Girl, Lancôme and Clinique. Since the launch of the first MakeUp app, more than 200,000 users have downloaded it, according to company.
With more than 1,000 different cosmetic shades from more than 40 brands, ShadeCast provides a score to appropriately position the hottest and most sampled color from the iPhone application. For example, the most popular lipsticks for October are Estée Lauder Pure Color Long Lasting Lipstick in “Classic Red” or Maybelline Color Sensational Lipcolor in “Are You Red-dy.”
Along with the ShadeScore tracking technology, consumers can identify the closest colors for each shade across a wide variety of brands with ShadeMatch.
Nikkie Gatto, resident beauty expert and mobile project manager at ModiFace likened the data to radio playlists in the music industry. “We believe that leveraging ShadeCast will not only benefit consumers looking to capture the current look, but also provide vital market intelligence to our retail channel partners...This is a great indicator of what products will become popular for the upcoming season, since virtually ‘trying-on’ precedes buying.”
According to Parham Aarabi, chief executive officer and founder of ModiFac, this is the first time that such a service is being made available to the public.
Sebastian’s new showstopper, a limited edition “Burlesque” gift set, is being sold in salons nationwide.
Sebastian Professional Re-Shaper has been named the official hairspray of “Burlesque,” Sony Pictures’ new musical film starring Cher and Christina Aguilera. To support Re-Shaper’s starring moment in the film, Sebastian rolled out a limited-edition gift set, a national sweepstakes, in-salon promotions, print advertisements, retail displays and a sponsorship of the A-list Hollywood premiere.
The limited edition Burlesque-inspired gift set hit salons nationwide in October for $30. It includes the film’s signature product, Re-Shaper hairspray, Drench shampoo, an online code to activate a free movie ticket up to $14 to see the movie and a chance to win a trip for two to the Hollywood premiere of the film.
“We’re thrilled to partner with “Burlesque,” because the film embodies the notion of fearlessness and celebrates creative expression on so many levels, so it really is a natural fit for Sebastian,” said Reuben Carranza, chief executive officer of P&G Salon Professional North America. “Since the birth of Shaper hairspray in Hollywood 25 years ago, Sebastian has maintained its commitment to supporting and enabling creativity on movie sets, red carpet events and editorial shoots.”
TreSemme is returning for a second season as the official hair partner of Bravo’s “The Fashion Show: Ultimate Collection.”
In addition, TreSemme said it is enhancing its brand’s digital platforms, providing viewers with exclusive insider styling footage and how-tos direct from backstage at the TreSemme salon.
“The Fashion Show: Ultimate Collection” will split 12 talented men and women into two fashion houses and each “house” must work together to create a cohesive collection each week and produce a live fashion show in every episode. The contestants are vying for a chance to create the ultimate collection and win $125,000 furnished by TreSemme Professional Hair Care.
Also returning to the salon is TreSemme celebrity stylist Jeanie Syfu, who will consult with the designer contestants to create runway hairstyles.
Dallas-based Jack Black has partnered with the Dallas Cowboys in a first-of-its-kind partnership in which its premium skin care products will be distributed to the NFL team’s fans and suite holders.
The Jack Black program will offer exclusive products for the luxury suite restrooms, including its Industrial Strength Hand Healer and All-Over Wash. These products will showcase a co-branded label combining the well-known Jack Black diamond with the Cowboys’ star logo. In addition, a range of products will be placed in the Cowboys’ locker room at their practice facility. This includes a selection of Jack Black’s new Performance Remedy products formulated specifically for athletes to help enhance performance and speed recovery.
“We are thrilled about our new partnership with the Dallas Cowboys,” said Patricia Finn, director of marketing at Jack Black. “We have had great success executing innovative, engaging programs at sporting events, effectively targeting male fans. Given that Jack Black is a Dallas-based skin care company, we look forward to exposing men and women in our hometown to our brand and our products.”
An agreement has been signed between The King of Shaves Company Ltd. and Spectrum Brands Holdings, Inc., owner of Remington branded electrical shaving, grooming and styling products, which will expand the U.S. and Canadian distribution for British shaving brand, King of Shaves. With the new multi-year agreement, Spectrum’s Remington Division will join forces with the UK’s King of Shaves to launch the Remington King of Shaves Azor system razor into the American market. In addition, Spectrum will also distribute King of Shaves branded men’s grooming products.
Spectrum currently has distribution in major mass and drug store retailers across the U.S., as well as in all regional retailers and department stores, and it will launch King of Shaves in the spring of 2011.
“We are looking forward to a great partnership with King of Shaves. Teaming the very trendy wet shave brand they’ve created in the UK with the Remington brand’s long-standing heritage and reputation in the U.S. is certain to result in success for everyone,” said Drew Fiorenza, vice president of Spectrum’s Remington division. “We’re happy to deliver King of Shaves to U.S. consumers, and we are confident they’ll love it.”
Clé de Peau Beauté, a division of Shiseido Co. Ltd., named actress Amanda Seyfried as the global spokesperson and“face” of the cosmetic and skin care luxury line. Seyfried’s first appearance will be in the brand’s Spring 2011 advertising campaign, shot by renowned British photographer, David Sims with makeup by Lucia Pieroni, Clé de Peau Beauté color creator.
An accomplished actress, Seyfried is best known for her starring roles in the box office hits “Letters to Juliet,” “Dear John” and “Mamma Mia!” On the TV front, Seyfried received critical praise for her starring role in HBO’s “Big Love.”
Launched originally as Clé de Peau in Japan in 1982 and relaunched in 1996, Clé de Peau Beauté is a prestige line of skin care and makeup products that is produced exclusively by Shiseido. The brand debuted globally in 1999 and is currently sold in 11 countries.
Dove Hair Care and award-winning actress and singer Idina Menzel recently invited America’s best glee clubs, choirs and groups of three to 10 musically inclined friends to compete for their own brush with greatness in the “Dove Hair Care Brush with Greatness Sing4All” video contest. The big prize? A once-in-a-lifetime chance to perform Rodgers & Hammerstein song“My Favorite Things” live onstage at the Radio City Christmas Spectacular in New York City.
“As a performer on Broadway, TV and in film, the hot set lights and constant styling have certainly damaged my hair, but Dove takes care of the damage so I can keep focused on one of my favorite things—singing,” said Menzel.”I am excited to help choirs, glee clubs and singing groups around the country win a chance for their own brush with greatness and an opportunity to showcase their incredible musical talent.”
The Grand Prize winning team will be announced on Dec. 22 and will have the ultimate experience of performing “My Favorite Things” as the opening act on Dec. 28.