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IN-COSMETICS DIGITAL EFFORT CONNECTS INDUSTRY



Published January 7, 2011
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UNITED KINGDOM: In-Cosmetics has enhanced its digital presence through an integrated social networking campaign. LinkedIn, Twitter, the company’s own blog site and brand new digital tool, Connect, will not only help to build the show’s reputation but will also improve awareness of the event among visitors and exhibitors for the event, which will be held March 29-31, 2011 in Milan.

The aim of the LinkedIn group (www.in-cosmetics.com/linkedin) is to facilitate communication and ideas sharing between likeminded industry professionals. The growing database of more than 1,150 key contacts can be regularly updated with relevant show developments, plus the discussion forum means that exhibitors and visitors can share insights with one another. The organizers are also using the platform as a means of gaining feedback from all stakeholders to ensure the show is meeting their key objectives.

Meanwhile, the Twitter page (www. twitter.com/incosmetics) is intended to facilitate continuous communication and open up a reciprocal and instantaneous dialogue between In-Cosmetics and its followers. To date, topics have included the latest show features, hot products to hit the industry shelves and links to the latest news.

“We have undertaken extensive research into the communication channels that our target exhibitor and visitor audience make use of and ascertained that digital and social platforms are becoming increasingly important,” said Cathy Laporte, In-Cosmetics group marketing manager. “We now recognize that online networking is absolutely integral to our marketing communications. As the leading personal care ingredients event, it is essential that we tap into every possible tool to keep people abreast of the latest show developments.”

For the first time this year, the organizers of the show have also launched an exclusive blog at www.in-cosmetics.com/ blog. The page sits on the In-Cosmetics website and features contributions from some of the most revered experts in the industry. Scientists, consultants, heads of associations and journalists have all shared their personal opinions on issues of great relevance to the personal care ingredients industry.

Most recently, Carrie Leonard from Euromonitor International wrote about the future of the Japanese beauty industry, Anna Ibbotson from Kline provided some good-to-know stats on the cosmetic and toiletries industry, while a number of highprofile journalists examined topics including natural versus the knife, innovation and the post-recession beauty industry. Also making its debut onto the In-Cosmetics social media scene this year is the brand new tool called Connect. Connect provides exhibitors and pre-registered visitors with a diary, a detailed search facility and a fully integrated email system to network and arrange meetings. Users can also add a personal profile and save seminars, products or any other website content of interest, to their favorites. This will prove to be an invaluable tool for visitors and exhibitors at the show.

“Our aim is to make 2011 the most interactive In-Cosmetics to-date,” said Laporte. We’ve been delighted with the interest that the industry has show in our various new online platforms and are hoping to capitalize on this as much as we can before the show.”

Coty’s Shopping Spree



Moves to China

CHINA: On the heels of its OPI, Dr. Scheller Cosmetics AG and Philosophy purchases, Coty Inc. inked a deal to acquire a majority stake in TJoy, a leading skin care company in China.

According to Coty, this latest investment extends its skin care business by providing it with a solid foothold in China through TJoy’s existing distribution channels, and also gives it a platform to expand its R&D capabilities.

Since its launch in 1995, the TJoy product line has “established incredibly strong brand recognition in the Chinese market while maintaining a distinctive brand image that will be further strengthened with the new Coty involvement,” the company said.

“The TJoy investment positions Coty as a major player in China, solidifying our position as a global beauty leader. TJoy and Pure Plant Extract are sublime additions to the Coty skin care portfolio, and only make our portfolio stronger,” said Bernd Beetz, chief executive officer of Coty Inc. “We are excited by this investment in TJoy and look forward to welcoming the TJoy employees into the worldwide Coty family.” Chuang Wen Yang, chairman and founder of TJoy, said, “The combination of TJoy and Coty is an important milestone for TJoy and is a ‘win-win’ situation for everyone. I am very confident that our combined businesses will enjoy rapid growth through Coty’s global reach and marketing expertise. And together, our brands will continue to achieve great things.”

The combined company will accelerate the growth of Coty products, including Adidas and Rimmel, as well as strengthen Coty’s innovative pipeline of products by furthering its presence in the Chinese market.

Dabur India Acquires Namaste Laboratories



INDIA: Dabur India Ltd. acquired Namaste Laboratories, LLC, the Blue Island, IL maker of Organic Root Stimulator. The deal came through Dabur’s U.S.-based wholly-owned subsidiary, Dermoviva Skin Essentials Inc. The transaction, subject to customary conditions including regulatory reviews and approvals, was expected to close by the end of 2010.

The current management team, led by Namaste founder and chief executive of- Some people would go to any lengths to diminish the signs of aging. Unique ingredients, found deep in ficer Gary Gardner, will continue to run the operations of the Namaste business. The sales team, including broker representatives, will remain in place, and existing relationships with retailers, wholesalers, distributors and suppliers will not change, according to the firm.

CPL Aromas Moves To New Facility in Paris



FRANCE: Following years of sustained growth in the division, CPL Aromas France has moved into a new facility in Paris. The new creative center, located in the Suresnes district, boasts a new and creative perfumery laboratory together with R&D and analytical facilities, according to CPL. The new center also houses the sales and marketing activities of CPL Aromas in France. CPL Aromas has maintained a significant presence in the French market for many years and this new facility follows on from the growth seen recently. “The investment in a new creative center demonstrates our commitment to deliver outstanding customer service to our clients and provides our staff with an excellent working environment with which to produce beautiful and successful fragrances,” said Khaled Boutaleb, managing director of CPL France.

The new center in Paris serves as a perfumery and development center, not only for the French market, but also as a center of excellence where fine fragrances are developed for the entire CPL Aromas group. The new premises are located at: 33, Rue Benoit Malon, 92150, Suresnes, Paris; Tel.: +33 1 70394858; Fax: +33 1 47727011.

Arch Chemicals Launches New Company in India



INDIA: Arch Chemicals, Inc. has expanded its marketing presence and established new manufacturing capabilities in India with the formation of a new Indian subsidiary, Arch Protection Chemicals Pvt. Ltd. (APCPL).

Capitalizing on the indigenous availability of raw materials and cost-effective production, APCPL will offer world-class biocide products and services that are tailored to meet the needs of Indian customers and climatic conditions, the company said in a press statement. “Arch is already supplying major international accounts in India with biocide products and our popular antidandruff agent, and we see tremendous opportunities here for further growth,” said Saravana Kumar, Arch’s India country manager. “APCPL has been formed to serve the biocides needs of esteemed customers in varied segments, including coatings, emulsions, adhesives, metalworking fluids, textiles and auxiliaries, disinfectant and hygiene applications as well as personal care products and cosmetics. To be successful in India it is essential to establish a local operation to access the highly skilled workforce and diverse raw material resources.”

More info: www.archbiocides.com

Dow Corning, Wacker Open Chinese Silicone Site



CHINA: After four years of construction, Dow Corning Corp. and Wacker Chemie AG officially inaugurated their joint integrated silicone manufacturing site in Zhangjiagang, Jiangsu province, China. The facility will serve fast-growing demand for silicone materials in China and Asia, according to the companies.

The combined $1.8 billion investment— covering 1 million square meters— is China’s largest facility of this kind and is among the world’s biggest and most advanced integrated silicone production sites. The integrated site includes a siloxane plant and a pyrogenic silica plant, both of which are jointly owned by Dow Corning and Wacker. The site also features finished silicone production plants that are owned and operated independently by each company. Siloxane and pyrogenic silica are key ingredients in the manufacture of finished silicone products. Silicone-based materials are used in nearly all sectors of China’s booming economy, including cosmetics and personal care products, as well automotive, construction, electronics, power generation and distribution, solar energy and textiles.

The combined capacity for siloxane and pyrogenic silica is expected to reach approximately 210,000 metric tons a year. The landmark project began in 2006, and the first phase of raw material production was launched in 2008. The innovative joint-venture approach, operating shared facilities, offers economies of scale through the sharing of power, utilities and subsequent efficiencies. The integrated production technology plays an important role in reducing emissions and logistical efficiency, according to the companies.

During an opening ceremony held at the site, Dr. Stephanie Burns, chairman and chief executive officer of Dow Corning Corporation, and Dr. Rudolf Staudigl, president and chief executive officer of Wacker Chemie AG, emphasized the strategic importance of the manufacturing site. “Today’s inauguration of our integrated silicone manufacturing site represents a milestone for both companies,” Dr. Burns said. “While the economic environment has changed a lot since we broke ground here four years ago, our commitment to and faith in China’s future has never changed.”

Added Dr. Staudigl, “The site enables us to serve our customers’ needs, to support the development of the silicone industry in China, to further grow our local business, and to contribute to China’s circular economy which is an important part in China’s commitment to sustainable development.”

In-Cosmetics Asia In Bangkok a Success



THAILAND: The 2010 edition of In- Cosmetics Asia, which was held in Bangkok, attracted a record 4,691 visitors. The attendance figures are up 35% on the last Bangkok exhibition back in 2008, and more than double the Singapore show in 2009, according to show organizers, Reed Exhibitions.

The show also attracted the highest number of international attendees ever with more 1,700 international visitors (37%) with South Korea, Malaysia, Indonesia, the Philippines, Singapore, China, Japan and India all well represented. This reflects the growing importance of the show among manufacturers, suppliers and research laboratories across the industry, organizers said.

“Over the course of the three days, the exhibition hall buzzed with business meetings, presentations and product demonstrations with visitors eager to absorb new information,” said In-Cosmetics Asia exhibition manager, Sarah Gibson. “In-Cosmetics Asia successfully brought delegates from geographically and culturally diverse regions together to explore new opportunities in the heart of the booming Asian economy.” According to show organizers, 232 companies from more than 25 countries worldwide signed up to showcase their latest innovations to a captive audience. In addition, the Facial Beauty Conference, held during the second day of the exhibition, brought together international experts to present papers on skin-whitening, anti-aging and anti-acne issues.

Plans are already underway for In-Cosmetics Asia 2011, which will be held Nov. 2- 4. The organizers will be hosting the event in the same week as the IFSCC Conference, bringing together the ingredients and finished product manufacturing industries.

Evonik Joins BDIH Sustainability Initiative



GERMANY: The integration of sustainability into corporate practices is an important tool without which a successful business will no longer be viable in the future. This is why the National Association of German Industrial and Commercial Enterprises (BDIH) has created a sustainability initiative, which Evonik Goldschmidt GmbH is joining and to which it is contributing its expertise.

To kick off the initiative, raw materials suppliers for the cosmetics industry met at a professional conference in Mannheim, Germany on Nov. 10, 2010 to share information about sustainability in discussion groups and presentations and to present products and procedures already in use. Evonik’s Care Specialties Business Line was represented by sustainability team leader Peter Becker, who focused on sustainable technologies and gave a presentation on enzymatic esterification.

The comparative depiction of this technology shows, in addition to qualitative differences, significant ecological advantages over conventional manufacturing techniques. These products are in a position to reach our customers’ specified emissions targets, noted Becker. The most recent development from this area is oleyl erucate, a major component of jojoba oil. In addition to its skin care properties, this ester makes it possible for manufacturers to reduce color and odor fluctuations.


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