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MWV CREATES PUMP FOR HERMS SCENT

January 10, 2011

MWV CREATES PUMP FOR HERMÈS SCENT

MeadWestvaco Corp. (MWV) created a customized pump for Hermès’ Voyage d’Hermès fragrance. The product features MWV’s NoC dip tube and a threaded ferrule created specifically for the Melodie pump.

A customized pump for Hermès’ Voyage d’Hermès fragrance by MWV.

In order to meet the customer’s request to offer a more environmentally responsible packaging solution, MWV created a threaded ferrule adapted to its highly successful low profile Melodie pump to enable the customer to refill the bottle with refillable formats sold separately by Hermès, according to the company.

The packaging created for the Voyage d’Hermès fragrance also fits into an ongoing consumer trend of wanting to buy packaging that is environmentally responsible.

“MWV is a proud partner to some of the most prestigious perfume launches, and is delighted to have collaborated with Hermès to create a differentiated solution,” said Sandy Gregory, MWV fragrance marketing director. “This fragrance was designed with the consumer in mind. The elegant pairing of the NoC dip tube and the removable threaded ferrule which is hidden behind a ferrule cover, contributes to the creation of an aesthetically pleasing pack with an environmentally responsible feature.”

The package features MWV’s recently patented fragrance dispensing system including its NoC dip tube. NoC is a virtually invisible dip tube using light-refracting technology and, by its visual absence, allows the design of the bottle to take center stage. Voyage d’Hermès is the latest from perfumer Jean-Claude Ellena. Philippe Mouquet designed the bottle. It is available in 35- and 100ml refillable eau de toilette spray and in 125ml refills.

More info: www.mwv.com WWP Offers New High-EndTubes



Fusion Packaging Reveals New Airless Bottle
• Fusion Packaging has released a new airless bottle aptly named Reveal. A transparent view strip enables the user to see the product within. The packaging is available in 15-, 30- and 50ml sizes for a variety of personal care products. “We continue to focus on providing a vast array of options when it comes to airless packaging,” said Derek Harvey, co-chief executive officer of Fusion Packaging. “Ensuring the consumers’ repurchase, Reveal will surely increase a brand’s loyalty.”Fusion Packaging’s Reveal airless bottle.
More info: www.fusionpkg.com

World Wide Packaging LLC (WWP), debuted two new, unique tubes each offering a sophisticated, high-end, customized look for strong shelf-appeal, according to the company.

The first product is a 35mm oval tube, made with a form of laminate that looks very much like metal. The laminate creates a very subtle overlap, making the tube appear to be almost seamless, allowing for graphics to be printed all the way around the body of the tube.

For added value, WWP can bring customized closures to this tube through its engineering expertise and specialized tooling. The second new tube WWP is offering is a 19mm round tube with a luxury decoration effect called Crinkle Finish. According to the company, the product is created through a special spray process in which the spray is colored and contains particles that are large in size, giving the product a dynamic, textured look.

Crinkle Finish is a new product from WWP created through a special spray process.

Both products were recently used by a major lingerie/women’s clothing retailer as part of its personal care line. Specifically, Crinkle

Finish was used for a Holiday 2010 promotion lipgloss that served as a gift with purchase (GWP).

More info: www.wwpinc.com

Introducing Albéa—Formerly Known as Alcan

Albéa is the new company brand name for Alcan Packaging that will be rolled out globally during the next six months. According to the company, the new brand identity is based on a subtle name change and a powerful logo. The semantics of Albéa evoke the word “beauty” and symbolize material embellishment, referring to its core business. The letter “a” at the beginning and at the end of the name reflects its openness, according to the company.

“It represents our great care for our customers’ products, as well as our focus to support their development worldwide,” explained Francois Luscan, president and chief executive officer of Albéa.

More info: www.albea-group.com

Luxury Packaging Draws International Buyers to Monaco

The 23rd edition of Luxe Pack Monaco, which was held Oct. 20-22, 2010, drew a large percentage of international exhibitors and attendees. Forty new suppliers brought the number of booths to a new high of 340; more than 30 countries were represented. While attendance reached a healthy 5,726 visitors, it suffered a 3% loss due to worker strikes in neighboring France. More than half of the attendees (54%) were international, representing nearly 80 countries.

European exhibitors, in particular, reported a recovered economy, and a new optimism permeated the show. Decorative techniques, sustainable packaging and airless components stood out as key trends, but new and innovative launches ranged across all categories, from cartons to pumps to glass and more.

Many innovations were presented at the show’s new Innovation Forum, an “amphitheater” that allowed suppliers 20 minutes to introduce their products to a number of attendees at once. Topics specific to the luxury packaging industry were presented in a series of panels. The next edition of Luxe Pack Monaco will take place Oct. 19-21, 2011 at the Grimaldi Forum.

More info: www.luxepack.com

Fusion Packaging Reveals New Airless Bottle

Fusion Packaging has released a new airless bottle aptly named Reveal. A transparent view strip enables the user to see the product within. The packaging is available in 15-, 30- and 50ml sizes for a variety of personal care products.

“We continue to focus on providing a vast array of options when it comes to airless packaging,” said Derek Harvey, co-chief executive officer of Fusion Packaging.

“Ensuring the consumers’ repurchase, Reveal will surely increase a brand’s loyalty.”

More info: www.fusionpkg.com

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