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Kraynak Joins Demand Media

February 17, 2011

Tyra Banks’ entertainment hub to expand this Spring.

Demand Media, Inc. appointed Lisa Kraynak to serve as general manager, senior vice president of, the new fashion and beauty media property created in a partnership between Demand Media and Bankable Enterprises, Inc., Tyra Banks’ company focused on beauty and entertainment.

In this position, Kraynak will be responsible for leading the launch, operation and ongoing development of the new digital platform to achieve market leadership.

“Lisa’s unique blend of experience in large scale branded media and digital platforms, coupled with her ability to create and execute innovative programming and marketing will make her a vibrant leader for our newest brand,” said Larry Fitzgibbon, Demand Media’s executive vice president, media and operations. “Lisa has demonstrated her vision and expertise at every turn of her career and we are confident that she will grow our new fashion and beauty brand into a leading destination.”

Kraynak will provide strategic and operational leadership while managing the digital platform’s team as well as collaborating with Tyra Banks and Bankable Enterprises, Inc.

“This is an incredibly exciting opportunity to create a dynamic new branded consumer experience through innovative content, social media and the inspiration of a powerful celebrity voice,” said Kraynak. “The new fashion and beauty capital of the world is now the Internet. With Demand Media and Bankable, we are working to build a destination that enables every woman to create and celebrate her own personal style.”

Most recently, Kraynak served as senior vice president of Digital Media for NBC Universal ,where she helped lead the company’s digital media strategy across the entire portfolio of NBC and Universal properties. Previously, she served as vice president of marketing at Viacom, where she spearheaded the development of industry-leading, integrated marketing platforms. Kraynak has also held key executive positions for the City of New York, Intuit and, where she served on the founding team.

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