Record-breaking sales of the signature Viva Glam Lipstick and Lipglass have more than doubled funding over a three-year period allowing the MAC AIDS Fund to reach this milestone ahead of schedule, according to M.A.C.
Last year's annual campaign led by celebrity spokespersons Lady Gaga and Cyndi Lauper resulted in the most VIVA GLAM sales to date in the MAC AIDS Fund's 16-year history.
"This is a historic moment at the MAC AIDS Fund and we are so thankful to the literally millions of MAC customers and make-up artists as well as our outspoken and outrageous spokesmodels for their incredible support of the VIVA GLAM campaign. At the same time we are inspired by the great work of our grantees who everyday fight against HIV/AIDS, empowering people to protect themselves, reducing stigma and helping ease the burden of the disease on people, families, and communities," Nancy Mahon, Global Executive Director of the MAC AIDS Fund, senior vice President, MAC Cosmetics.
Recognizing the unprecedented momentum of Viva Glam's recent success and the urgent needs of those affected by HIV/AIDS, the MAC AIDS Fund and Lady Gaga will partner again in 2011, announcing an ambitious fundraising goal that aims to bring total VIVA GLAM sales to $250 million by the XIX International AIDS Conference in July, 2012.
Since the campaign was established in 1994 by co-founders Frank Toskan and Frank Angelo, MAC Cosmetics has committed every cent of the selling price of Viva Glam Lipstick and Lipglass sales to the MAC AIDS Fund for programs that help women, men, and children affected by HIV/AIDS. This 100 percent giving model is unique, as MAC Cosmetics underwrites allof the costs associated with making and selling the product. From Ru Paul to Lady Gaga, there have been 20 celebrity spokespersons supporting the VIVA GLAM campaign and helping to raise awareness for the cause.
"Helping to lead the fight against HIV/AIDS is engrained in MAC's culture. Each day our artists personally help us raise money for the MAC AIDS Fund through the sales of our VIVA GLAM Lipsticks and Lipglasses. The MAC AIDS Fund is the heart and soul of our company and we are committed to helping empower those with HIV/AIDS and those who love them to take charge of their health," John Demsey, Chairman, MAC AIDS Fund and Group President, Estee Lauder Companies.
The grants from this year's VIVA GLAM campaign focus on reaching marginalized populations such as men having sex with men, African Americans, and women as well as funding in regions most in need, including Washington, D.C. and the rural South in the U.S. and international regions such as South Africa and the Caribbean.