Luxe Pack NY: Bigger Than Ever
A crimpless system makes Rexam’s new bottle unique. |
• The next edition of Luxe Pack New York, the luxury packaging trade exhibition in its ninth year, will be the largest event to date, with an additional 10 exhibitors scheduled to participate. The show, which sold out five months before its opening, will be held May 18-19 at The Altman Building and Metropolitan Pavilion.
To assist visitors in locating the suppliers that specialize in their market, Luxe Pack is launching three specific tracks—Beauty, Wine & Sprits and Fine Foods. Exhibitors in each track will be identified on the floor map at the show.
“Luxe Pack New York is the event that helps brands and designers develop their creative packaging, with all the resources needed under one roof. The launch of the new specialized tracks will allow visitors to quickly identify the suppliers they need to see, while still enjoying the creativity and inspiration provided by those exhibitors in other tracks,” said Nathalie Grosdidier, executive director, Luxe Pack New York.
Compelling seminars and special displays will again be a primary attraction at the two-day event.
More info: www.luxepacknewyork.com
XD 11 Twist New at Rexam
• The Rexam XD 11 Twist fragrance pump, introduced at PCD 2011, is the first solution on the market to provide customers with new levels of product differentiation, in terms of ergonomics, eco-appeal and brand protection, according to the company.
Specifically, it is the first pump on the market utilizing The Crimpless System (TCS) that can easily be separated—with just a simple twist—from the bottle once the fragrance is used, which facilitates recycling. The patented design of the XD 11 Twist makes it impossible to reassemble, thus limiting counterfeiting and protecting brand equity.
Moreover, the XD 11 Twist offers the same advantages as a TCS pump: an easy fitment on the assembly lines and less breakage of glass necks, compared to screw pumps.
More info: www.rexam.com
Borba Taps Fusion Packaging for Skin Care
Borba used Fusion’s Axis collection to package its new line of skin care available at Walgreens. |
• Fusion Packaging was chosento design and supply a line of new packaging for Borba’s Inside-Out Beauty Solutions skin care available at Walgreens. The new product line includes an Eye Crème Concentrate, Wrinkle Soothing Serum and Deep Repair Night Crème, all packaged in Fusion’s Axis collection of airless bottles offered in 15-, 30- and 50ml, respectively.
Borba also collaborated with Fusion Packaging to offer three mini polypropylene bottles in 5, 7.4- and 15ml for a total of six starter kit SKUs.
More info: www.fusionpkg.com
Cosmoprof North America 2011Partners with FIT for Trend Scouts
• Cosmoprof North America has partnered with the Fashion Institute of Technology (FIT), the only college in the U.S. to offer both a bachelor’s and master’s degree dedicated to marketing cosmetics and fragrances. In its inaugural year, participants will have the opportunity to attend the show as the first ever Cosmoprof Trend Scouts.
While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report their findings via posts on Twitter and Facebook.
Cosmoprof North America 2011 will take place July 31-Aug. 2 at the Mandalay Convention Center in Las Vegas.
More info: www.cosmoprofnorthamerica.com
SeaCliff Introduces Taesung Brush/Jar
• SeaCliff Beauty Packaging & Laboratories debuted the new brush/jar mousse container by Taesung. Including both a product container and detachable brush, this component can be used for applying foundation mousse or mousse blush. The detachable brush, made from fine goat hair, sits on top of the container making it easy to use on the go, according to the company.
With a modern, sleek shape, the component is offered in 10- and 30g jars made of high-end, durable acrylonitrile butadiene styrene (ABS), instead of polypropylene plastic (PP).
More info: www.seacliffbeauty.com
Qosmedix Adds Dial-UpApplicator with Spatula Tip
This new concept from Qosmedix is ideal for serums or other thinlotion-based formulations. |
• Qosmedix has added a brand new dial-up applicator for dosing out serums, or thin lotion based formulations, further expanding its packaging line.
The clear 2ml tube comes complete with an innovative silicone spatula tip and clear cap, according to the company. With just a twist-click your formula advances to the tip for controlled flow, while the spatula head provides a smooth application.
More info: www.qosmedix.com
Eco Vision Receives U.S.Patent for Eco Tube
• The founders of Eco Vision, a packaging company, have been assigned a patent for the home compostable Eco Tube package. Issued as U.S. utility patent No. 7819251 by the U.S. Patent and Trademark Office, it is formally named“paper tube packaging with open end and coated cap.”
According to the company, the Eco Tube provides an ideal, eco-friendly packaging solution for lip balms and many other products. Eco Vision designed and manufactures the package, made 100% from certified post-consumer waste paper, biodegradable adhesives and coatings, and can be printed with soy inks.
The Eco Tube, used for Organic Essence’s lip balms, won a Green Packy Award, sponsored by Whole Foods Green Mission Project, at the Natural Foods Expo in the Spring of 2010.
Ellery West, chief executive officer of Eco Vision and developer of the Eco Tube, said, “We are very excited to be awarded a patent for the Eco Tube. This is the first of our much larger portfolio of patented home compostable packaging solutions currently in process. In the U.S. and Canada, we manufacture our patented, novel packaging for sale to significant consumer product manufacturers and marketers.”
More info: www.eco-vision.com
Mr. Bubble Gets a Makeover
Mr. Bubble is celebrating 50 years of fun with a new image. |
• Introduced by Gold Seal Co. in 1961, Mr. Bubble is celebrating 50 years of making bath time fun with new packaging.
Originally developed as a powdered bubble bath, then launched in a liquid formula in 1972, Mr. Bubble was recently improved to create even more bubbles with an even gentler clean, according to the company.
To celebrate this milestone, the Mr. Bubble character has been updated to be more animated and appealing to today’s kids, while still maintaining the nostalgia that parents know and love. A dramatic change from the original pink bubble with white outlines, the new Mr. Bubble was created with brighter colors and deeper dimensions.
In addition to the new, updated Mr. Bubble character, the bubble bath products will feature a birthday label throughout 2011 to commemorate its 50-year history. Both Original Bubble Bubble Bath and Extra Gentle Bubble Bath, each available in 16- and 36oz bottles, will showcase a birthday Mr. Bubble, with bubbles, balloons, streamers and a birthday banner.
More info: www.thevillagecompany.com
Maesa Works with Mon Mode
• With the help of Maesa, Mon Mode—an innovative marketer of accessories—debuted a luxurious twist on the traditional purse hanger.
According to the company, it is the first fashion purse hanger engineered to hold up to 25lbs and open up like a makeup compact to reveal a mirror.
Inspiration for Mon Mode’s 16 unique designs comes from intricate antique art deco makeup compacts from the 1920s and 1930s.The collection ranges from unique jeweled and croco tops to exotic skins. Maesa partnered with Mon Mode on the custom design and completely manufactured the collection, which includes resin jeweled tops and metal compacts and hook, etched with the Mon Mode logo.
The manufacturing process is a combination of metal fabricating, molded plastic, cut and sew cloth, and wrapped paper set up box. Each individual carrying pouch is cut, sewn, and silk screened one color, then finished with a cloth drawstring.
The custom wrapped set up box with paper insert platform presents each purse hanger as perfectly giftable, according to the company.