03.30.11
Evonik will showcase seven new launches at Stand No. M40 at In-Cosmetics in Milan. The lineup clearly reflects the company’s sense of responsibility, with concepts that reduce shipping volumes and thus emissions, boost energy efficiency and better utilize natural feedstocks. But the innovations also speak to the senses, with natural but light skin-feel without petro chemical moieties. And they speak to aesthetical aspects, with a brand new skin-tone balancer.
The approach is not only good sense for the environment, it’s also good business for the personal care industry.
As Evonik Personal Care CR Coordinator Peter Becker puts it, “Clear differentiation on product related sustainability parameters is key for the future and already a key account demand. Certifications might not cover all the individual aspects and could gain additional confusion for the consumer.”
As Evonik Personal Care CR Coordinator Peter Becker puts it, “Clear differentiation on product related sustainability parameters is key for the future and already a key account demand. Certifications might not cover all the individual aspects and could gain additional confusion for the consumer.”
Therefore, Evonik’s philosophy is not to adhere to any single type of certification, but rather to work with manufacturers and see innovations through to realization in line with the client’s sustainability objectives. Becker explains, “We use innovative technologies to act responsibly. Detailed data are necessary here to give our customers more transparency on origin, production and environmental impact.”
More info: Evonik Goldschmidt GmbH, Tel: +49 201 173 01; Website: www.evonik.com