04.01.11
SheaMoisture has partnered with Walgreens to launch a new line of hair care products. The SheaMoisture hair care line—shampoos, conditioners and styling aids—is rolling out today at more than 7,000 Walgreens stores and online at the retailer’s website.
"We are very excited to launch our newest collection at Walgreens," said Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."
The range is available in four varieties—Raw Shea & Argan Oil, Coconut & Hibiscus, Yucca and Baobab and African Black Soap. The launch also includes two new hair kits – the Curl & Shine Kit and the Repair & Transition Kit – which contain travel sized versions of the Coconut & Hibiscus and Raw Shea hair collection.
There are several programs in place to support the launch, including a beauty advisor based program, a social networking strategy, store level sampling as well as demo stations, according to Sundial Creations.
"There has been a tremendous amount of anticipation for this launch in our social networking communities for months," said Emmet Dennis, Sundial Creations partner and chief marketing officer. "This phenomenon is a testimony to the convenience of shopping at Walgreens and the loyalty that our customers have shown us for almost 20 years."
"We are very excited to launch our newest collection at Walgreens," said Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."
The range is available in four varieties—Raw Shea & Argan Oil, Coconut & Hibiscus, Yucca and Baobab and African Black Soap. The launch also includes two new hair kits – the Curl & Shine Kit and the Repair & Transition Kit – which contain travel sized versions of the Coconut & Hibiscus and Raw Shea hair collection.
There are several programs in place to support the launch, including a beauty advisor based program, a social networking strategy, store level sampling as well as demo stations, according to Sundial Creations.
"There has been a tremendous amount of anticipation for this launch in our social networking communities for months," said Emmet Dennis, Sundial Creations partner and chief marketing officer. "This phenomenon is a testimony to the convenience of shopping at Walgreens and the loyalty that our customers have shown us for almost 20 years."