Breaking News

Green-List Seal In Question

February 9, 2011

Windex and Shout are in the spotlight.

SC Johnson is being challenged on two fronts about its self-imposed labeling of products as being environmentally-friendly.

A two-year-old civil suit accused the household products giant of being deceptive in implying that its Windex glass cleaner and Shout stain remover were tested by a neutral party. Also, the federal government is considering new regulations on the subject. Both products carry the “Green-list” seal of approval. But a customer has to look on the inside label to see that Johnson actually holds the patent to “Green-list.” The legal cases are still pending in Wisconsin and California. Under the proposed federal regulations, it would be considered deceptive for a company to imply that a product has been certified by an outside party when it’s really not.

SC Johnson spokesman Christopher Beard denies that its “Green-list” label is misleading. He says the company’s program has eliminated 48-million pounds of volatile organic chemicals from its cleaning products in the past five years. And Bears says SC Johnson is proud of that.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?