Clinique says it has become the first cosmetics brand to use the Apple iPad in-store as part of a state-of-the-art, self-guided skin care diagnostic tool it rolled out last month at select counters nationwide.
“Clinique was built on the promise of providing our consumers with the most personalized, engaging and informative experience at every interactive touchpoint,” said Lynne Greene, global brand president of Clinique, Origins and Ojon. “By integrating digital technologies into the Clinique shopping experience, we are offering the consumer a stimulating and socially modern way to connect with the brand.”
Using software exclusive to Clinique on the iPad, consumersidentify their skin care concerns and receive personalized recommendations using a 90-second, computer-guided skin care analysis. At the end of the analysis, consumers receive a printout or email with a list of their custom-fit product recommendations.
“Today’s consumer has more tools and devices than ever before to communicate, connect and learn. From the explosion of smartphones to Google to Facebook, our consumers are looking beyond a one-dimensional experience,” said Ricardo Quintero, Clinique’s senior vice president, global general manager, market development.
In addition, Clinique says it is the first beauty brand to use Microsoft Surface in-store with its Clinique Smart Bar, an oversized touch screen counter that can detect objects and gestures using the embedded Microsoft Surface unit. The Smart Bar was being installed at Bloomingdale’s flagship store in New York City in March.
By placing specially tagged Clinique products on the Smart Bar, shoppers can easily add their favorite products to a virtual browsing basket. The application allows shoppers to print out a barcode and present it at the nearby express service counter for quick checkout.
As part of its biggest product revamp in 25 years, Clorox is expanding its Pine-Sol line with two new scents. The first, Garden Fresh, combines flowery scents and greenery fragrances, while Outdoor Fresh has a crisp, light scent that brings the fresh smell of the outdoors inside, according to the brand.
Additionally, the company has improved Pine-Sol’s classic scents of Lavender Clean and Lemon Fresh.
Pine-Sol has also unveiled what it is calling the dilutable cleaner category’s first easy-pour flip-top cap for its all-purpose cleaners and disinfectants. Available in the 28-, 48- and 60oz sizes, it delivers a more controlled pour in addition to preventing lost and misplaced caps while cleaning.
“We are excited to offer the power of Pine-Sol’s hardworking and deodorizing stain, grease and grime fighting abilities in our new nature-inspired scents that let you know your home has been cleaned the right way,” said Charmaine Hussein, marketing manager for Pine-Sol.“And with the new flip-top cap, Pine-Sol is even more functional for tackling the toughest jobs.”
Freeman Beauty Labs debuted its new website at www.freemanbeauty.com. This new site embraces the bright and bold attitude of Freeman Beauty Labs’ products with a hip and modern design, easy-to-navigate layout and colorful and striking images, according to the company. And making it easier to get around isn’t the only improvement. With one-click purchasing, buying a favorite Freeman Beauty product online is quicker and simpler than ever.
For those looking for more information on key ingredients used in their favorite products or who are just curious about the story behind the brands, the site now includes an ingredient list for every product as well as the inspiration behind all of Freeman Beauty’s brands. Consumer can get even more scoop on Freeman Beauty by signing up for its e-newsletter or checking out its social media pages, which can be viewed on Facebook, Twitter and YouTube.
Head & Shoulders, the official shampoo of Major League Baseball, has drafted Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador. He will represent the brand throughout the 2011 MLB season in an integrated campaign that will include traditional advertising, public relations, a Head & Shoulders for Men Facebook fan page and in-store displays at major retailers set to launch in July 2011.
“Sports are a common ground for the people who use our shampoo, and having genuine and likeable star athletes like Joe and Troy (Polamalu) can help guys become more aware of the importance of hair care and grooming,” said April Anslinger, North America brand manager of Head & Shoulders at Procter & Gamble.
|M.A.C. Viva Glam Reaches Major Milestone
The M.A.C. AIDS Fund, the third largest corporate donor and fifth largest private donor for HIV/AIDS causes in the U.S., announcedthat it has reached a major milestone in fundraising. It has raised more than $200 million to date through the sales of its Viva Glam Lipsticks and Lipglasses.
Record-breaking sales of the signature Viva Glam Lipstick and Lipglass have more than doubled funding over a three-year period allowing the M.A.C. AIDS Fund to reach this milestone ahead of schedule, according to M.A.C.
Last year’s annual campaign led by celebrity spokespersons Lady Gaga and Cyndi Lauper resulted in the most Viva Glam sales to date in the M.A.C. AIDS Fund’s 16-year history.
“This is a historic moment at the M.A.C. AIDS Fund and we are so thankful to the literally millions of M.A.C. customers and makeup artists as well as our outspoken and outrageous spokesmodels for their incredible support of the Viva Glam campaign,” said Nancy Mahon, global executive director of the M.A.C. AIDS Fund, senior vice president, M.A.C. Cosmetics.
Recognizing the unprecedented momentum of Viva Glam’s recent success and the urgent needs of those affected by HIV/AIDS, the M.A.C. AIDS Fund and Lady Gaga will partner again in 2011, announcing an ambitious fundraising goal that aims to bring total Viva Glam sales to $250 million by the XIX International AIDS Conference in July 2012.
Since co-founders Frank Toskan and Frank Angelo established the campaign in 1994, M.A.C. Cosmetics has committed every cent of the selling price of Viva Glam Lipstick and Lipglass sales to the M.A.C. AIDS Fund for programs that help women, men and children affected by HIV/AIDS. This 100% giving model is unique, as M.A.C. Cosmetics underwrites all of the costs associated with making and selling the product, according to the company.
From Ru Paul to Lady Gaga, there have been 20 celebrity spokespersons supporting the Viva Glam campaign and helping to raise awareness for the cause.
The grants from this year’s Viva Glam campaign focus on reaching marginalized populations such as men having sex with men, African Americans, and women as well as funding in regions most in need, including Washington, D.C. and the rural South in the U.S. and international regions such as South Africa and the Caribbean.
J.R. Watkins Naturals and Life Time Fitness are working together to help individuals take a positive step in maintaining a holistic approach to their health. Through a collaborative effort, J.R. Watkins’ products, including hand soap, body wash, shampoo, conditioner and lotion, are being provided at select Life Time locations nationally. J.R. Watkins will also be present at Life Time athletic events, allowing consumers to sample a range of their natural products.
“Life Time Fitness and J.R. Watkins Naturals share a common mission to promote a well-rounded, healthy way of life, making our partnership a natural fit,” said J.R. Rigley, vice president of sales and marketing for J.R. Watkins Naturals. “Our goal is to reach people who are seeking to live healthier, more environmentally conscious lives and introduce them to our products that are free of sodium lauryl sulfate, parabens, phthalates, petro chemicals and dyes, yet contain natural ingredients like essential oils, shea and cocoa butters and vitamin E.”
More info: www.jrwatkins.com
Giorgio Armani Fragrances, via its Acqua for Life campaign, is the National Sponsor of the 2011 UNICEF Tap Project, a nationwide initiative that provides the world’s children access to safe, clean water. Acqua for Life was developed in an effort to raise awareness around the world to improve access to safe water and sanitation facilities in schools and communities. Nearly 900 million people worldwide lack access to safe drinking water, and nearly half of those people are children.
Through the end of March, Giorgio Armani Fragrances created awareness for the cause by donating one dollar to the U.S. Fund for UNICEF to support the UNICEF Tap Project for each purchase of the Acqua di Gio for Men and Acqua di Gioia for Women cologne or gift set through authorized distributors in the U.S. In addition, Giorgio Armani Fragrances said it would donate one dollar for every person who “likes” the “Acqua for Life” page on Facebook, up to $250,000 during the month of March.
More info: www.giorgioarmanibeauty.com
Nature’s Gate is also bringing awareness to water issues. The company, along with Bolder, a company whose mission is to inspire people to take bold actions through challenges that yield rewards, is challenging consumers to save water by mastering the four-minute shower.The goal of the challenge, which is accessible through the Facebook pages of both brands, as well as at www.actbolder.com/natures-gate, is to educate people about the global water crisis while encouraging them to be more mindful of how their actions can make a difference—in this case, conserving water in the shower. Throughout the month of March, when individuals confirmed that they have completed the challenge and share their experience, they will receive a promotional code for 50% off Nature’s Gate purchases via www.shopnatures-gate.com.
On April 5, Essie will join forces with Toms Shoes to support One Day Without Shoes, a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.
Designed by Essie cosmetics and Toms Shoes, a special limited edition nail color aptly named One Day Without Blues encourages people to go barefoot with can’t-miss toes.
Founded by American traveler Blake Mycoskie, Toms Shoes was created in 2006 when Mycoskie befriended children in Argentina who lacked proper footwear. Wanting to help protect their feet, he founded the company, which for every pair of shoes purchased gives a pair of new shoes to a child in need.
The first 5,000 people who signed up received a bottle of One Day Without Blues nail color, a light blue shade designed to mirror the Toms Shoes flag. Fans can join by visiting the Toms Shoes website or the Toms Shoes or Essie Facebook pages, and show support by posting a barefoot photo or brief video online.
In 2008, One Day Without Shoes was founded to spread the word, and in 2010, over a quarter of a million people went without shoes to show their support.
Using leading peptide technology to lengthen and strengthen lashes, EnvyDerm Eyelash Growth Serum is a gentle, non-prescription formula that promotes natural eyelash growth to give consumers longer, fuller and darker lashes, according to the company.
EnvyDerm Eyelash Growth Serum uses powerful SymPeptide technology to lengthen and strengthen natural lashes, while reinforcing the hair with nourishing proteins and vitamins.
More info: www.envyderm.com
Online skin care retailer DermStore.com has created a new “physician strength” section offering 50 doctor and spa-exclusive brands.
“Our goal is to provide DermStore customers with a personalized shopping experience. We are the largest online beauty retailer, with over 500 brands, 19,000 SKUs and 66,871 product reviews. With such a large selection, we needed to organize the information and products in a way that was informative and streamlined,” explains Dan Obegi, DermStore.com chief executive officer.
“With the Physician Strength Section, we’re able to offer not only hard to find medical and spa-grade brands in a user-friendly format, but also provide useful information, video tutorials, reviews and expert insight from our medical director, board-certified dermatologist Dr. Ashley Magovern,” he added.
The Physician Strength section divides the brands into three categories: Medical Grade, which currently features 39 brands, Spa Exclusive, featuring 19 brands, and Physician Recommended, featuring eight brands. In addition, Magovern will provide insights, and will deliver first hand product reviews and top picks.
Head makeup artist Maria Rivera and her team created sun-kissed glowing looks reminiscent of old Hollywood iconic faces for Project Ethos in San Francisco. Rivera used Bodyography Cosmetics on more than 60 models that walked the runway.
Sebastian Professional has launched Color Ignite, an all-new color care range that has two custom-tailored formulas for single tone colored hair and multi-tonal and lightened hair.
“More than 80% of our clients across the globe color their hair,” said Reuben Carranza, chief executive officer P&G Salon Professional North America. “We recognize the role color care plays in preserving salon color and shine results. With Color Ignite, we’re delivering a product offering that recognizes the hair damage consequence and concern while still applauding the truest representation of hair color artistry.”
The brand has chosen Maja Ivarsson from The Sounds to represent Color Ignite.
More info: www.sebastianprofessional.com
In back to back announcements made in March, the National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Gillette modify certain claims for its Fusion ProGlide Razors and that co-razor maker Energizer Personal Care modify or discontinue certain advertising claims for the Schick Hydro razor.
The companies involved—Gillette and Energizer Personal Care—each challenged each other regarding claims made in razor advertising.
NAD recommended that Energizer Personal Care modify or discontinue certain advertising claims for the Schick Hydro razor, including the comparative superiority claims that Hydro razors offers “The Best Shave for Your Skin.”
Schick, in its advertiser’s statement, said that the company respectfully disagreed with certain parts of NAD’s finding, including the “determination that the Hydro advertising conveys a long-lasting hydration benefit, akin to that of a leave-on moisturizer.” Further, the company said, it is “disappointed with NAD’s conclusion that the slogan ‘The Best Shave for Your Skin’ is a comparative superiority claim.”
The company noted, however, that “Schick appreciates the opportunity to participate in the self-regulatory program, commends the NAD for its efforts and its commitment, and will take NAD’s recommendations into account in future advertising.”
In the Fusion situation, NAD recommended that the Gillette modify certain claims for its Fusion ProGlide Razors.
Gillette, in its advertiser’s statement, also took issue with certain NAD findings.
“Though Gillette respectfully disagrees that its supported performance claims are not already properly qualified, Gillette thanks the NAD for its considered review of this matter. As a strong supporter of the self-regulatory process, Gillette will reflect NAD’s recommendations in future ProGlide advertising,” the company said.
Walmart is expanding the numbers of stores that offer Naturally Fresh Deodorant Crystal. Beginning in March, the all-natural fragrance free Roll-On deos were made available at all 3,747 Walmart locations. Naturally Fresh Deodorant Crystal products have been in select Walmarts for nearly two decades, but this is the first time all stores across the country will carry the roll-on.
“This expansion with Walmart allows us to provide our customers with our natural deodorant without the sticker shock,” said Ted Alflen, chief executive officer and founder of Naturally Fresh Deodorant Crystal. “Our goal has always been to provide effective products at consumer conscious prices.”