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April 6, 2011

Organix To Roll Out Keratin Therapy Collection

New Ever Straight Brazilian Keratin Therapy hair care products from Organix.
Organix expands its hair care range
with Ever Straight Brazilian Keratin Therapy ($7.99), an at-home hair straightening system to smooth even the most unruly types of hair, according to the company. As the first to market this salon phenomenon to food, drug and mass retailers, Organix features organic active ingredients in a formaldehyde-free formula, to offer consumers a safe alternative to pricey salon straightening treatments. Made with the same delectable scent as the best-selling Organix Nourishing Coconut Milk collection, this blend of antioxidant rich organic cocoa nut oil along with rich keratin proteins strengthen and soften the hair while organic avocado oils and cocoa butter smooth the cuticle for straight, strong tresses, adding a brilliant glow and luminescent shine.
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Biologique Recherche Brings Hair Care to U.S.

Baume Capillaire.

Biologique Re- cherche is rolling out four hair care products in the U.S. that are designed to address specific issues related to scalp conditions. The range, which had been available in France, includes Shampooing Traitant Sébo-Rééquilibrant and Bain de Plantes, Shampooing Traitant Dermo-Apaisant, Shampooing Traitant Dermo-Apaisant and Baume Capillaire.

Baume Capillaire is said to offset the problematic characteristics of brittle, damaged hair. It has been formulated specifically to strengthen and protect the cuticle and to ensure a lasting reduction in the signs related to hair dryness. It facilitates reconditioning, leaving the hair both supple and glossy, according to the company.
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A hydrating and brightening skin care line.
Benefit Bulks Up Skin Care Offerings

Benefit Cosmetics—known for colorful, glow-inducing products such as Bella Bamba blush and High Beam highlighter—is tapping the skin care marketplace with a full skin care collection that’s out this month. B.right Radiant Skincare is said to be a hydrating and brightening skin care line and will feature everything from a Moisture Prep Toning Lotion to Ultra Radiance Facial Re-Hydrating Mist. The packaging has a vintage look and feel with faux cork tops, whimsical graphics and some even crafted from glass.
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A Faster White from Crest 3D

New products from Crest that whiten teeth faster.

For those “last minute” whitening needs, P&G offers new Crest 3D White 2 Hour Express Whitestrips ($54.99, four treatments) and Crest 3D White Advanced Vivid Enamel Renewal Toothpaste ($4.25, 4.1oz). Crest 3D White 2 Hour Express Whitestrips contain an innovative thicker ingredient layer, which provides significantly more enamel-safe whitening ingredient that whitens for two hours, while the structure with optimized notches wraps and conforms to teeth for improved wear and comfort.

Crest 3D White Advanced Vivid Enamel Renewal Toothpaste removes up to 90% of surface stains in just 14 days. When used daily, not only will you notice a whiter smile, but you will also strengthen and rebuild tooth enamel below the surface, according to P&G.
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Pssssst Adds Wavy Hair Version
Pssssst, the dry shampoo for refreshing hair between shampoos, is debuting a transparent version specifically formulated for wavy or curly hair. Pssssst ($6.99), which cleans, deodorizes, refreshes and conditions hair without water, also reduces frizz and does not need to be brushed out, so curls or waves are left perfectly intact. The invisible formula, which contains argan extract, leaves no white residue and is ideal for all hair colors.
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Versatile Nude Lipstick From Three Custom Color
Nude lip looks are all over today’s catwalks and red carpets; whether paired with dramatic eyes, bronzed resort skin or a polished neutral palette. However, off the runway, finding the right nude is tricky. So, when celebrity makeup artist Lauren Napier called upon Three Custom Color to create a versatile, slick nude to use on her many clients, the cosmetics marketer was up to the challenge. Napier joined forces with Three Custom Color Specialists co-founder and color expert Chad Hayduk to find the right mix of tones to avoid the typical nude lipstick pit falls—too chalky, too pink, or too yellow. The result: Nude Attitude ($21.50), a creamy, coral-beige in a moist and lustrous, long-wearing texture, according to the company.
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Charitable Cause Warmer
Scentsy’s New Warmer Benefits Autism Speaks

Scentsy’s newest “Piece by Piece” Charitable Cause Warmer is adorned with colorful jigsaw pieces, and fittingly benefits the mission of Autism Speaks ($35). Scentsy will donate 100% of the net profits from the sale of this warmer directly to the organization that funds global research, spreads awareness and provides hope to families with children affected by the condition. The Piece by Piece Charitable Cause Warmer is available until Aug. 31.
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Tarte Rolls Out Exotic Oil on QVC
Tarte’s joining in the exotically-sourced miracle oil fray with its Pure Maracuja Oil ($46), recently launched on QVC. Harvested in the Amazon, it is referred to as“pure miracle,” due to the miraculous effects on the skin and helpful “3Rs” for your skin:replenishing, rehydrating and reparative on all skin types. Derived from the Amazonian passion flower, this pure maracuja oil is a powerful and intuitive elixir that instantly absorbs into the skin, delivering a high dose of essential fatty acids and vitamin C to hydrate. Like Tarte’s Amazonian Clay, the Pure Maracuja Oil appears to be equally “smart,” identifying unique skin concerns and delivering targeted nutrients to all types.
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Calling All Earth Lovers...
Make a positive splash on the environment and start the day“the earth lovers’ way” by showering with the new eco-conscious 100% biodegradable shower gel range from The Body Shop. Shower Gels for Earth Lovers ($12 each), reaching stores this month, are infused with a blend of herb and fruit extracts and Community Fair Trade aloe vera from Guatemala. Choose from a selection of six refreshing fragrances, from Lemon & Thyme to Fig & Rosemary.
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Take a Peek at Pequi

Pequi Oil Treatment by Couture Colour is the latest buzz in hair care treatments, as seen with its recent debut at Sephora. This alcohol-free hair treatment contains moisture-restoring antioxidants, vitamins A and E, proteins and lipids, which help make dry, color-treated hair noticeably softer, shinier and smoother, according to the company. Derived from the Pequi fruit, pequi oil has been known for centuries as the beauty secret of the Amazon rain forest. It can be used before shampooing, as a pre-blow-drying treatment for smooth, sleek hair, or post-blow-drying to calm frizziness and flyaways. Couture Colour is known for its nourishing hair coloring products.
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Sheen Supreme Bows at M·A·C

Who says you can’t have it all? You surely can with M·A·C’s latest cosmetic innovation, Sheen Supreme Lipstick ($15). According to the company, the range features richly pigmented lipsticks with a lightweight feel. Shades range from Supremely Confident (pale nude) to Ultra Darling (mid-tone yellow pink) to Good to be Bad (deep burgundy).
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Peach Leopard New from Too Faced

A new addition to Too Faced’s famous “Leopard” brightening bronzers is Peach Leopard ($28), said to turn up the heat with warming shades of shimmering peach, matte chocolate and tawny bronze. The blend of peach, chocolate and bronze is said to neutralize redness and blotchy skin while delivering a warm, sun-kissed effect. The company is also set to roll out the Bronzed & The Beautiful-French Riviera Edition Palette next month.
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