04.06.11
Rexam Teams Up With Ted Lapidus
The recent launch of the Ted Lapidus prestige fragrances White Soul and Black Soul, supported by a comprehensive mini-product program from Rexam based upon the company’s Sof’press spray, represents the latest example of strategic use of samplers by a high-end brand, according to the packaging firm.
“Our mini-product programs, such as Sof’press, offer multiple benefits in an increasingly competitive environment,” saidVinciane Devillers, junior product manager-mini products, Rexam Personal Care.
“The slim and light 0.6ml Rexam Sof’press provides a 12-spray quality mist that minimizes the amount of ‘juice’ needed to perfectly emulate the gesture and experience of the retail product, and provides opportunity for creative design and decoration,” Devillers added.
For the Ted Lapidus launches, the Sof’press was created with a black bottle/black pump and white bottle/ white pump for the Black Soul and White Soul fragrances, respectively, and silver silk screening for added appeal. The mini-product uses the Rexam Le Treport facility’s efficient and smooth Rexam SP5 pump, with a 50ul dosage.
Famed French fashion designer Lapidus started his own fashion label in 1951. Today, the prestige brand is renowned for its fashion accessories and fragrances, and is part of the exclusive Jacques Bogart Group portfolio of luxury companies, offering products sold in select retail establishments throughout Europe, the Middle East, Russia, America and Asia.
McKernan Bulks King Line
McKernan Packaging is expanding its King wholesale line of products by adding 2-, 4- and 8oz black double wall jars to its continuous stock line.
A matching smooth dome style closure is also being added to complete the jar, according to the company. Sizes available are 58/400, 70/400 and 89/400.
These components are in stock and ready to ship and are part of McKernan’s Continuous Stock line of products.
Freeman Revamps Papaya Collection
Freeman’s popular Papaya hair care products got a makeover—both inside and out.
The new formula boasts new packaging, too. Slightly curved, the bottles are extremely ergonomic, making them easier to hold even when wet, according to the company. Shampoo bottles don an orange cap while conditioner bottles are topped with a white one for quick and easy differentiation between the two.
Freeman’s family of Freeman Papaya hair care products includes Papaya & Coconut Color Retention Shampoo and Conditioner, Papaya & Awapuhi Volume Shampoo and Conditioner, Papaya & Mango Moisture Shampoo and 3-Minute Conditioner and Papaya & Lime Shine Shampoo and Conditioner.
New Printing Technology at M&H Plastics
M&H has developed new print technology offering photo-realistic images printed directly on tubes enabling M&H to offer label quality print without the need to label.
According to the company, M&H has state-of-the-art machinery and can manufacture and decorate up to a million tubes a week while continuing to meet demanding quality standards.
Tubes are available in any color, white or transparent plus an extensive range of special effects. The company also offers a complete decoration service, which includes flexographic and silkscreen printing, labeling and hot foil blocking.
SeaCliff Introduces New Series of Taesung Compacts
SeaCliff Beauty Packaging & Laboratories now offers its clients a series of customizable compacts from Taesung.
Among the products available: an eye compact with an applicator, a two-layer eye compact with a mirror and small brush applicator, a flip-top small compact and a two-layer eye and lip compact with a mirror.
With custom color options, as well as numerous options for decoration, the Taesung Compacts are completely customizable to clients’ unique specifications, according to the company.
Albéa Develops Mascara Brush for Dior
For Dior, Albéa has developed the Diorshow 360, a rotating brush design. The new application technique is extremely comfortable and allows for professional makeup application in record time, according to the company.
The patented technology offers stable, silent and gentle revolving action. The galvanized silver ring on the bottom of the cap, an elegant reflection of the Dior style, activates the rotating device, which turns the wand upward or downward for easy application.
Dior has also chosen the Notch Helix brush by Albéa for its new mascara. The double helix brush with its original design optimally covers lashes as it delivers the formula, thanks to specific bristle spacing. It leaves the lashes perfectly coated in mascara and well-separated.
The formula, packaging and brush design were specially developed for optimal revolving action.
Seventh Generation Debuts Recycled Detergent Bottle
The recent launch of the Ted Lapidus prestige fragrances White Soul and Black Soul, supported by a comprehensive mini-product program from Rexam based upon the company’s Sof’press spray, represents the latest example of strategic use of samplers by a high-end brand, according to the packaging firm.
“The slim and light 0.6ml Rexam Sof’press provides a 12-spray quality mist that minimizes the amount of ‘juice’ needed to perfectly emulate the gesture and experience of the retail product, and provides opportunity for creative design and decoration,” Devillers added.
For the Ted Lapidus launches, the Sof’press was created with a black bottle/black pump and white bottle/ white pump for the Black Soul and White Soul fragrances, respectively, and silver silk screening for added appeal. The mini-product uses the Rexam Le Treport facility’s efficient and smooth Rexam SP5 pump, with a 50ul dosage.
Famed French fashion designer Lapidus started his own fashion label in 1951. Today, the prestige brand is renowned for its fashion accessories and fragrances, and is part of the exclusive Jacques Bogart Group portfolio of luxury companies, offering products sold in select retail establishments throughout Europe, the Middle East, Russia, America and Asia.
More info: www.rexam.com
McKernan Bulks King Line
McKernan Packaging is expanding its King wholesale line of products by adding 2-, 4- and 8oz black double wall jars to its continuous stock line.
A matching smooth dome style closure is also being added to complete the jar, according to the company. Sizes available are 58/400, 70/400 and 89/400.
These components are in stock and ready to ship and are part of McKernan’s Continuous Stock line of products.
More info: http://mckernan.com/store/home.php
Freeman’s popular Papaya hair care products got a makeover—both inside and out.
The new formula boasts new packaging, too. Slightly curved, the bottles are extremely ergonomic, making them easier to hold even when wet, according to the company. Shampoo bottles don an orange cap while conditioner bottles are topped with a white one for quick and easy differentiation between the two.
Freeman’s family of Freeman Papaya hair care products includes Papaya & Coconut Color Retention Shampoo and Conditioner, Papaya & Awapuhi Volume Shampoo and Conditioner, Papaya & Mango Moisture Shampoo and 3-Minute Conditioner and Papaya & Lime Shine Shampoo and Conditioner.
More info: www.freemanbeauty.com
New Printing Technology at M&H Plastics
M&H has developed new print technology offering photo-realistic images printed directly on tubes enabling M&H to offer label quality print without the need to label.
According to the company, M&H has state-of-the-art machinery and can manufacture and decorate up to a million tubes a week while continuing to meet demanding quality standards.
Tubes are available in any color, white or transparent plus an extensive range of special effects. The company also offers a complete decoration service, which includes flexographic and silkscreen printing, labeling and hot foil blocking.
More info: www.mhplastics.com
SeaCliff Introduces New Series of Taesung Compacts
SeaCliff Beauty Packaging & Laboratories now offers its clients a series of customizable compacts from Taesung.
Among the products available: an eye compact with an applicator, a two-layer eye compact with a mirror and small brush applicator, a flip-top small compact and a two-layer eye and lip compact with a mirror.
With custom color options, as well as numerous options for decoration, the Taesung Compacts are completely customizable to clients’ unique specifications, according to the company.
More info: www.seacliffbeauty.com
Albéa Develops Mascara Brush for Dior
For Dior, Albéa has developed the Diorshow 360, a rotating brush design. The new application technique is extremely comfortable and allows for professional makeup application in record time, according to the company.
The patented technology offers stable, silent and gentle revolving action. The galvanized silver ring on the bottom of the cap, an elegant reflection of the Dior style, activates the rotating device, which turns the wand upward or downward for easy application.
Dior has also chosen the Notch Helix brush by Albéa for its new mascara. The double helix brush with its original design optimally covers lashes as it delivers the formula, thanks to specific bristle spacing. It leaves the lashes perfectly coated in mascara and well-separated.
The formula, packaging and brush design were specially developed for optimal revolving action.
More info: www.albea-group.com
Seventh Generation Debuts Recycled Detergent Bottle
Seventh Generation is rolling out a laundry detergent bottle made from 100% recycled cardboard and newspaper.
The bottle, which has a plastic pouch inside that holds the ultra-concentrated detergent, uses 66% less plastic than a typical 100oz. 2X detergent bottle.
When empty, the bottle can be ripped in half and recycled with newspapers; the plastic bag is recyclable in many cities as well.
The eco-focused household products company will initially ship approximately 25% of its bottles out of cardboard as it gauges consumer reaction.
“This is the one of most sustainably packaged products in the laundry aisle,” said Peter Swaine, Seventh Generation’s director of packaging development. “Consumers who use this product will automatically make a positive impact on the environment, even before their first laundry load.”
The bottle, which has a plastic pouch inside that holds the ultra-concentrated detergent, uses 66% less plastic than a typical 100oz. 2X detergent bottle.
When empty, the bottle can be ripped in half and recycled with newspapers; the plastic bag is recyclable in many cities as well.
The eco-focused household products company will initially ship approximately 25% of its bottles out of cardboard as it gauges consumer reaction.
“This is the one of most sustainably packaged products in the laundry aisle,” said Peter Swaine, Seventh Generation’s director of packaging development. “Consumers who use this product will automatically make a positive impact on the environment, even before their first laundry load.”