06.07.11
Following a period of decline triggered by the economic recession,the global market for air fresheners isgrowing,according to a new report available on companiesandmarket.com.
According to the Air Freshener: A Global Strategic Business Report, the market is expected to reach $8.3 billion by 2015, with growth driven by consumer desire to use decorative fragrance products such as candles as well as health and mood boosting aromatherapy fragrances within the home.
Europe will maintain its ‘highest expenditure’ position, followed by the U.S. Asia-Pacific will see fastest growth—over 4% by the end of the reporting period, according to the report.
The most popular and fastest growing division is sprays and aerosols, followed by electric plug-in air fresheners.
The recession significantly reduced the industry’s value, as consumers were forced to reconsider non-essential spending. The market regained momentum during 2010, and performance is expected to accelerate over the reporting period, the company said.
More info: www.companiesandmarkets.com
According to the Air Freshener: A Global Strategic Business Report, the market is expected to reach $8.3 billion by 2015, with growth driven by consumer desire to use decorative fragrance products such as candles as well as health and mood boosting aromatherapy fragrances within the home.
Europe will maintain its ‘highest expenditure’ position, followed by the U.S. Asia-Pacific will see fastest growth—over 4% by the end of the reporting period, according to the report.
The most popular and fastest growing division is sprays and aerosols, followed by electric plug-in air fresheners.
The recession significantly reduced the industry’s value, as consumers were forced to reconsider non-essential spending. The market regained momentum during 2010, and performance is expected to accelerate over the reporting period, the company said.
More info: www.companiesandmarkets.com