06.24.11
Poppy Flower, a new scent from Coach and Estée Lauder Cos. Inc., the brand's licensee, will debut in Coach stores and on coach.com next month, before rolling out to department stores in August.
And while North America is an important market, Lauder executives say that Poppy Flower was developed with the Asian consumer in mind. The scent, developed by Firmenich, is described as citrus fruity floral with a mix of wet ivy, grapefruit and mandarin; a heart of jasmine petals, muguet and peony, and a drydown of sugared raspberry, amberwood, musk and sandalwood.
Industry observers esitmate that 80% of Coach’s fragrance sales are done in North America. While executives declined comment on the current size of the Coach fragrance business, industry sources estimated that it currently generates worldwide retail sales of about $80 million, and that the brand hopes to grow past the $100 million mark in the next 12 months. Industry sources estimated that of the $50 million global sales projection, about $35 million of that figure would be done in North America.
Eaux de parfum in three sizes—1oz. for $45, 1.7oz. for $65 and 3.4oz. for $85—will be sold, as will a 5-oz. body lotion for $22, and a .17-oz. rollerball, $22. At full rollout in the U.S., the scent is expected to be available in about 2,300 doors, including 400 Coach stores.
And while North America is an important market, Lauder executives say that Poppy Flower was developed with the Asian consumer in mind. The scent, developed by Firmenich, is described as citrus fruity floral with a mix of wet ivy, grapefruit and mandarin; a heart of jasmine petals, muguet and peony, and a drydown of sugared raspberry, amberwood, musk and sandalwood.
Industry observers esitmate that 80% of Coach’s fragrance sales are done in North America. While executives declined comment on the current size of the Coach fragrance business, industry sources estimated that it currently generates worldwide retail sales of about $80 million, and that the brand hopes to grow past the $100 million mark in the next 12 months. Industry sources estimated that of the $50 million global sales projection, about $35 million of that figure would be done in North America.
Eaux de parfum in three sizes—1oz. for $45, 1.7oz. for $65 and 3.4oz. for $85—will be sold, as will a 5-oz. body lotion for $22, and a .17-oz. rollerball, $22. At full rollout in the U.S., the scent is expected to be available in about 2,300 doors, including 400 Coach stores.