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Malibu C Gets in the Swim With US Water Polo Sponsorship

July 7, 2011

Malibu C Gets in the Swim With US Water Polo Sponsorship

Malibu C Gets in the Swim With US Water Polo Sponsorship

Malibu C is now the official hair care provider of US Water Polo—a fitting roster of athletes who feel the effects of extended hours in the pool, namely dry hair that’s discolored, brittle and flaky.As part of the sponsorship, Malibu C will offer the men’s and women’s teams with hair-helping products and educational opportunities related to improved hair care. In addition, a percentage of the profits will go to the National Team programs. Consumers will have the option of allocating the proceeds of their purchases to either team or to the US Water Polo General Fund.
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Fusion Brands Inc., in partnership with Sony Pictures, and CBS Consumer Products, has launched Jabot Cosmetics, one of the first fictional beauty brands to become available for purchase to consumers. Inspired by the beauty company portrayed on daytime TV’s Emmy award-winning and No. 1 rated series, “The Young and the Restless,” Jabot color cosmetics, advanced scientific skin care and luxurious fragrances, formulated to give fans and women access to Hollywood’s backstage beauty secrets, according to Fusion Brands. The face of the brand is Tracey E. Bregman, one of the most popular stars on the show.
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All-natural skin care range Skin by Monica Olsen is expanding its distribution and will be available in Walgreens in August. The range incudes products from skin care to hair care to ingestibles.

“We are pleased to bring another innovative beauty brand to our eco-conscious, ingredient-savvy customer,” said Shannon Petree, Walgreens divisional vice president and general merchandise manager for beauty. “Natural skin care is not a passing trend. Today’s beauty shopper wants to feel good about the products she uses while receiving the results she expects.”

The Skin by Monica collection offers more than 52 skin and hair care products, which are all free of parabens, urea, alcohol and petroleum. The products are organic and 100% natural, made with vitamins and minerals from the earth, packaged in eco-friendly materials and never tested on animals, according to the company.

Dr. Bronner’s Magic Soaps has embarked on one of the more imaginative “edutainment” tours ever attempted—it is taking a giant bathtub, a psychedelic fire truck and its fair trade organic soap to wash tens of thousands of festival-goers up and down the West Coast. David Bronner, president of the 63-year-old brand, calls the tour an “interblastive foam experience.”

Participants lucky enough to stumble upon Dr. Bronner’s All-One Ark at their favorite summer music festival will be treated to a spa experience in which they can blast foam on themselves and their friends made out of Dr. Bronner’s fair trade and organic soap.And the All-One Ark is ecologically friendly too as the foam blast uses only a fraction of the water compared to a normal shower.

At most events The All-One Ark will be joined by the Dr. Bronner’s All-One Kitchen, which serves fair trade organic vegan food made with Dr. Bronner’s newly, launched virgin organic coconut oil.
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Consumer Reports tested stain treatments applied before laundering, and is reporting its findings in the July issue. Each stain treatment was evaluated for its effectiveness on coffee, blood, wine, sebum, motor oil and grass.

CR’s “Best Buy” is Resolve Laundry as it netted the top score and worked well on all the stains. Shout Advanced Action was almost as good and can be applied up to a week before laundering. It worked well on all stains but wine, according to the report.

For its tests, Consumer Reports technicians took swatches of stained polyester/cotton fabric, applied the same amount of each stain cleaner, let the swatches sit for five minutes, and then washed them in a mediocre detergent. For comparison, they also washed the stained swatches in a highly rated detergent, using no pretreatment.

Unfortunately for Reckitt Benckiser, the lowest-scoring treatment was also a Resolve product: Resolve Foaming Aerosol Laundry. It only worked well on removing motor oil, according to the magazine.

Most laundry pretreatments do help somewhat, according to the publication. The top products, including Fels Naptha (which was made into a paste using one part Fels to four parts water), worked better than detergent alone. Scrubbing will probably improve stain removal but may also damage fabrics.

Nature’s Source Natural and Green Works Natural only did a good job on a couple of the stains, according to the report.

Gain has launched the “Smell Like a Million Bucks Contest” to give people across the country a chance to win one million dollars, turning one lucky winner’s dreams into a reality.

To help spread the word about the contest, Gain enlisted the help of rock band Barenaked Ladies, largely known for its hit “If I Had a Million Dollars.”

In fact, the band has re-recorded a new version of the song, which includes lyrics inspired by the dreams and wishes of Gain fans.

“Gain reached out to us, and said they’d like to have some fun with our song, ‘If I Had a Million Dollars,’ and wondered if we’d like to help them give some lucky person a million dollars! That sounded pretty fresh,” said Ed Robertson, lead vocalist of Barenaked Ladies.

The release of “If I Gained a Million Dollars” coincides with the launch of the Smell Like a Million Bucks Contest, which celebrates the amazing, fresh scent of Gain laundry products and their ability to make you smell like a million bucks.
To listen to the new song and view video footage shot during its recording, consumers can visit Gain’s Facebook page at

Coinciding with the rollout of its new Axe Hair Axe Buzzed Look Cream + SPF 15, the Unilever brand is making $50,000 donation to the Wounded Warrior Project, a non-profit organization that honors and empowers wounded military personnel.

The buzz cut—a classic military look that’s made a pop-culture comeback—presents a unique challenge to guys looking to protect their scalp without the oily, greasy feel that a traditional sunscreen can leave. The new cream with SPF 15 provides UVA/UVB protection to protect scalps.

“Over 44,000 of our nation’s armed forces have been physically wounded during the current military conflicts and hundreds of thousands more are estimated to be recovering from the invisible wounds of war,” said Adam Silva, chief development officer of Wounded Warrior Project. “Axe Hair’s contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home.”

Guys and girls can “like” Axe’s Facebook page to show their support of Axe Hair’s contribution to Wounded Warrior Project, according to the company.

Garnier is donating $100,000 to clean water charities. The donation marks the culmination of an online program in which Garnier asked consumers to vote for the environmental cause they care about most passionately. Clean Water was the program’s clear winner, receiving 52% of the votes, followed by Recycling and Sustainability with 36% of the votes, and Urban Greening with 12% of the votes. The donation is part of a larger Garnier partnership with EarthShare established in 2010 to proudly support and promote a cleaner, greener future. The donation will be awarded to three deserving EarthShare member charities—American Rivers, Oceana and the Surfrider Foundation—that work to protect public health, rivers and marine environments for the benefit of communities, wildlife and nature.

Schedulicity, the online appointment booking for small businesses, and NaturallyCurly, a social network for people with curly, kinky and wavy hair, formed a long-term partnership designed to help professionals who work with curly hair grow their business and to help consumers connect with stylists and salons who specialize in curly hair care. Schedulicity is the leading online appointment booking solution for small businesses. To date, more than 4 million appointments have been booked through Schedulicity in more than 1,900 cities across the US and Canada.
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According to Avon Products, more than 1.7 million votes have been cast in round one of Avon Voices, the beauty company’s inaugural global online singing talent search. Culminating later this Fall, up to 10 Global Finalists will join Avon Voices celebrity judges to record an anthem written by Diane Warren that will debut live at the Avon Foundation for Women Annual Gala in New York City, and be available for purchase in certain countries.At the Gala, two Avon Voices winners—one an Avon Representative—will be announced, and will receive an opportunity to record a professionally produced album.
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Kerr Drug stores across North Carolina are stocking the Razorpit, a Danish-designed device that uses a friction-based method to remove the fine residues of hair, skin and soap that make razor blades dull, extending the life of a razor blade from 10 shaves to 150 shaves.

With more $1.76 billion spent on blades alone, Americans are throwing away their cash along with millions of razor blades each year, according to Razorpit. Razorpit is made of recycled TPE, which is a highly stable, inactive material with the properties of silicone and rubber.To clean the razor, the blade is simply glided across the surface.
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Sponsors for the 2011 Miss USA Pageant included footwear and apparel brands as well as a number of beauty and personal care companies—Farouk Systems Inc./CHI (official hair care sponsor), Australian Gold (official sun care sponsor), Rain Cosmetics (official cosmetics sponsor) and OPI (official nail care sponsor).
This year, the Miss USA Pageant celebrated its 60th anniversary. It aired live on NBC on June 19 from the Planet Hollywood Resort & Casino in Las Vegas at the Theatre for Performing Arts.

The 2nd Annual Blackout Awards (BOA) celebrated with CoverGirl’s Queen Collection
and a stellar lineup of honorees from all creative walks of life. Hosted by four-time Emmy Award winning makeup artist Karen Dupiche, the June 12 event was created to celebrate the eclectic talents behind the scenes of the entertainment industry.

3LAB has joined forces with The Hudson’s Bay Co. flagship store The Bay to open 22 new counters for 3LAB Skincare. The 3LAB line, which features a wide range of anti-aging solutions that provide immediately visible and long-lasting results, has been enjoying growing success since its launch in Canada three years ago.

“We are delighted to partner with Canada’s premiere retailer,” commented Erica Chung, co-founder and creator of the brand.“This strategic opportunity to align with such a long established and well respected company will dramatically increase our consumer reach and instantly raise 3LAB’s profile in Canada.”

Tiger Balm is sponsoring the 2011 Susan G. Komen Race for the Cure Global, which took place in Washington D.C. on June 4 at the Capitol Mall.“Tiger Balm continues to stand with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” said Kenneth Yeung, founder and president of Prince of Peace Enterprises, Inc., the sole licensed US distributor for all Tiger Balm products. “We are very proud of our involvement in the Global Race for the Cure to help raise awareness of this important cause among fans and users of Tiger Balm products.”

Samples of Tiger Balm Neck & Shoulder Rub were distributed to more than 4,000 cancer survivors who participated in the race.

In celebration of the launch of Degree Women with “motionsense” technology, Degree has launched “Get into the Move,” a Facebook application that rewards users with a chance to win thousands of prizes for ways women already move, whether it’s running errands or running miles, according to the brand.

By registering for the Degree Women “Get into the Move” application on Facebook, fans can start earning “motionmiles,” virtual currency redeemable toward chances to win thousands of prizes. These miles are earned for various ways women move, including checking in with Facebook places and logging activities. Consumers can earn miles by going to the gym, taking Zumba or yoga classes and various other activities like grocery shopping or catching the bus. Fans can also earn them by answering daily trivia questions on the Facebook application, inviting friends to “Get into the Move,” and logging in daily. Fans can use the miles to win instant prizes by spinning the prize wheel or by entering weekly and grand prize sweepstakes.

Prizes include a surfing trip in Hawaii, designer shoes, gift certificates for Zumba classes and much more. Fans can also choose to donate the miles in a dollar amount to one of two charities: The Challenged Athletes Foundation and Girls in The Game. To help women earn miles, Degree Women has partnered with dance-fitness company Zumba.

More than 15,000 stylists have downloaded Redken Style Station app, according to the hair care company. The latest addition to the app showcases the line’s spring/summer formulas.

True Natural Cosmetics’ 100% natural line of sunscreens and self-tanners has been awarded Natural Products Association Certification. With the new certification, all True Natural products will bear the coveted Natural Seal awarded to a select few skin care brands.
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