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Vitabath Relaunches With New Bodywashes

July 7, 2011

Vitabath Relaunches With New Bodywashes

Vitabath Relaunches With New Bodywashes

After more than 50 years as a trusted bath and body brand, Vitabath is poised to reach a whole new generation of women with the introduction of 17 new moisturizing, sulfate- and paraben-free bodywashes in a wide variety of fresh, playful fragrances. The brand’s revival began with the rollout of Lime Citron Basil in June 2011, followed by the release of the 16-scent Vitabath Fragrance Collection this month.

Vitabath is revitalized new 17 new bodywashes.
Vitabath’s Lime Citron Basil gelée will retail first exclusively at Costco locations in 38oz bottles for $16.99. The scent features a blend of lime, sparkling citron, sweet basil and patchouli. The product also contains aromatherapy benefits from lime extract. The Vitabath Fragrance Collection includes 16 body washes, retailing for $9.99 each, in four fragrance profiles: Spa Day, In Bloom, Fruit Fanatic and Cupcake Couture. Each body wash in the collection features a blend of vitamins A, B3, C, E and pro-vitamin B5, as well as an antioxidant superfruit blend. The line will be available at Fred Meyer, Ricky’s Beauty, Harmon Discount and Bed Bath & Beyond stores, as well as other locations.
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Nest Adds Summery Scents to Project Art Line
Nest Fragrances has rolled out two summer-inspired fragrances within its Project Art by Nest

Beach, part of the Project Art by Nest Fragrancesset, has an aquatic scent.
Fragrances Collection. The pair—Beach and Pineapple Mango—is available for purchase at select Bed, Bath & Beyond and Dillard’s stores nationwide. Project Art by Nest Fragrances candles ($19.99/22oz or$9.99/ 4oz) are crafted using the brand’s proprietary, cosmetic-grade wax blend, with the fragrance blended throughout the candle to ensure that the scent will infuse a room or environment with scent until the candle is extinguished.

Beach is a fresh, aquatic fragrance with splashes of sparkling water accords, dewy jasmine, grapefruit, melon, bergamot and lily. Pineapple Mango is described as a mouth-watering fragrance bursting with a succulent mix of pineapple, guava, mango and juicy passion fruit with hints of creamy sandalwood and white musk.
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Mangosteen is one top note in new Connected from Kenneth Cole.
Get Connected With Kenneth Cole

The latest men’s fragrance from designer Kenneth Cole—Connected Kenneth Cole Reaction ($17-$67)—is said to capture the attention of “bold and energetic men,” according to the company. The juice features top notes of violet leaf and mango-steen and middle notes comprised of cedrat and clary sage from the salvia plant. The base of the fragrance is built around mahogany wood and tobacco. The packaging features a blue metallic finish and a caribeener for the guy on the go, with a nod to the notion of being connected.
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Colorescience Adds LimitedEdition Hue to Lipgloss Lineup
Give lips a natural shimmer and shield from the environment with Lip Shine SPF 35 from Colorescience Pro ($25). This chemical and dye free formula provides instant UVA and UVB sun protection and long lasting moisture, according to the company. It is available in coral, pink, rose, merlot, clear and, for Summer 2011, champagne. Ingredients include 5% zinc oxide for sun protection, palmitoyl oligopeptide for the appearance of plumper lips, vitamin E for moisturizing benefits, antioxidants and spearmint.
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At-Home Keratin Smoothing Treatment

KeratinPerfect is the latest DIY straightener kit.

KeratinPerfect has rolled out what it is calling the first and only at-home keratin smoothing treatment and product collection that offers salon-style results available exclusively at Sephora. KeratinPerfect’s formula is said to infuse naturally derived concentrated keratin and silk collagen proteins, along with wheat and soy proteins, pro-vitamin B5 and argan oil to support hair strength from within. Two kits are available—PerfectHair 30-Day Brazilian Hair Smoothing System Essentials Collection and PerfectHair 30-Day Brazilian Hair Smoothing System Deluxe Edition. Each provides enough products for two full treatments and everything needed to achieve smooth, sleek, shiny hair at home, as well as all post-treatment products.

The KeratinPerfect line retails from $24-$235 and is available exclusively at and Sephora USA stores.
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OPI Serves Up Glam Slam! England
OPI and tennis superstar Serena Williams have rolled out three new lacquers within the Glam Slam! collection. To celebrate the world’s most prestigious tennis tournament, Glam Slam! England features two duo-packs ($14.95). The first lacquer set includes Your Royal Shine-ness, a metallic silver shade, paired with Servin’ Up Sparkle, a shimmer-packed silver glitter. The second Lacquer set also features Servin’ Up Sparkle, along with Grape…Set…Match, a metallic purple.
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Oasis Adds Mouthwash For Aging Mouths
Oasis Consumer Healthcare has rolled out Oasis Age Essential, an over-the-counter, clinical-strength formula mouthwash designed to support the changing mouth conditions of older adults. Age Essential is a daily care, alcohol-free mouthwash formulated with patent-pending Duration technology, which kills germs for 16 hours while moistening a dry mouth, freshening breath and helping prevent plaque and gingivitis. A 16oz bottle is $6.99.
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New lip care available from Hurraw! Balm.
Hurraw! Rolls Out Night and Day SKUs

Hurraw! Balm’s new Blue Chamomile Vanilla Night Treatment Balm ($4.29) goes to work when you go to sleep. According to the company, the specially formulated SKU features a thicker, richer healing formula. Organic cold pressed specialty oils are packed with a vitamin rich avocado oil base; it also contains a “highly prized” blue chamomile essential oil. The blue color reveals its high azulene content, said the company. Azulene lends anti-inflammatory and skin healing properties, while its unique scent is mixed with earthy peru balsam and warming vanilla to lull users to sleep. Hurraw! also debuted a Tangerine Chamomile Sun Protection Balm ($4.29), formulated with a plethora of cold pressed specialty oils to heal and protect. Roman chamomile is incorporated for its calming and healing properties, while tangerine essential oil gives it a tropical and tangy scent. Non-nano zinc oxide lends a broad spectrum, clear, completely natural sunscreen base to Hurraw! Sun balm. It is also made with pomegranate seed and sea buckthorn oils to protect and nourish. Red raspberry seed oil is proven to help in the absorbance of UVB and UVC and also has anti-inflammatory properties.
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Green Babies Branches Out
Green Babies is teaming up with MZB Accessories to introduce a baby body care line. The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates, according to the company. Products are available for purchase at Whole Foods Markets throughout the Northeast region and via the Green Babies website. Products will retail between $8.99-$10.99. The line contains high-quality plant and fruit derived, vegan and certified organic ingredients.
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Spongebob and Dora—The Sunscreen

Everyone’s favorite sponge adorns this Sunbow sunscreen.

Sunscreen meets fun with Sunbow, a new line of pediatrician recommended, water resistant, hypoallergenic, PABA-free, and most of all, kid friendly sun care SKUs.

Sunbow has doubled the fun factor, as each product features a kid favorite Nickelodeon character, including Dora the Explorer and SpongeBob SquarePants, and goes on initially in a color, guaranteeing children will enjoy application.

According to the company, the micronized zinc oxide formulas found in Sunbow sunscreens provide a strong UVA/UVB barrier without actives such as oxybenzone or octinoxate. The products range from $7.99-$12.99.
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Verbena Next at L’Occitane
A limited-edition collection of verbena-infused formulations developed with sun-exposed skin in mind is up next at L’Occitane. For summer 2011, the company has captured the fresh radiance of Corsican verbena in a soft, light interpretation of the classic scent. Each product in the range is enriched with organic verbena extract from Corsica. The line, which hits stores this month, showcases a unisex eau de toilette ($48), fragrance mist ($48), body lotion SPF 15 ($24) and more.
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Malie Organics Creates New Orchid Collection
Malie Organics has added the Orchid Collection of products for home, body and spa. Billed as a tribute to Orchid lovers around the world who covet the rare and exotic flower, it features a delicate feminine floral aroma. Founder Dana Roberts searched throughout Hawaii’s farms, orchid shows and state fairs until finally settling on the purple Cattelya orchid from the eastern shore of Kauai. The collection includes body cream, body wash, body polish, mist, liquid hand soap, soy candle and island ambiance reed diffusers at price points ranging from $20-72.