07.20.11
Laura Geller Makeup has inked an all-store brand partnership with Ulta. Beginning August 2011, Laura Geller Makeup products will be available in more than 400 ULTA locations throughout the U.S.
In addition to retailing Laura's signature collections that include her Baked foundations, Spackle Under Makeup Primers, The Real Deal Collection and many face, eye and lip products, Ulta will also have exclusive kits.
"I'm absolutely thrilled to be joining forces with ULTA in such a comprehensive and broad way," remarked Geller. "Their hands-on approach to providing the most informative, interactive and fun experience with their clients is exactly how I feel about my brand too. Laura Geller Makeup is about providing all women with the tools needed for an effortless, fast, fun and fresh makeup application that works no matter what their age, where they're going or what they're doing."
According to Ulta’s SVP of merchandising Janet Taake Geller’s “multifunctional approach, combined with her innovative formulations and expert professional makeup artist advice make her a true match for ULTA. We're excited to be partnering with her both in store and through exciting digital initiatives, website and social media activities..
The brand will also be supporting the expanded ULTA availability with a generous GWP program, a select personal appearance and artistry events in several top stores across the country. In addition, Laura Geller Makeup will have an increased and significant presence on ULTA.com.
In addition to retailing Laura's signature collections that include her Baked foundations, Spackle Under Makeup Primers, The Real Deal Collection and many face, eye and lip products, Ulta will also have exclusive kits.
"I'm absolutely thrilled to be joining forces with ULTA in such a comprehensive and broad way," remarked Geller. "Their hands-on approach to providing the most informative, interactive and fun experience with their clients is exactly how I feel about my brand too. Laura Geller Makeup is about providing all women with the tools needed for an effortless, fast, fun and fresh makeup application that works no matter what their age, where they're going or what they're doing."
According to Ulta’s SVP of merchandising Janet Taake Geller’s “multifunctional approach, combined with her innovative formulations and expert professional makeup artist advice make her a true match for ULTA. We're excited to be partnering with her both in store and through exciting digital initiatives, website and social media activities..
The brand will also be supporting the expanded ULTA availability with a generous GWP program, a select personal appearance and artistry events in several top stores across the country. In addition, Laura Geller Makeup will have an increased and significant presence on ULTA.com.