Breaking News

John Frieda Sets Up Destination: Style Salon

August 11, 2011

John Frieda Sets Up Destination: Style Salon

John Frieda Sets UpDestination: Style Salon

Whitney Port stops at the John Frieda Destination: Style Salon Tour at Hollywood & Highland.

• MTV reality TV star Whitney Port had her hair styled by celebrity stylist and John Frieda International creative consultant Harry Josh at the Destination: Style Salon, a roving event in which women received complimentary styling sessions courtesy of John Frieda hair care.

Each client received a 15-minute lesson with a top John Frieda stylist, who consulted her about her specific hair issues and educated her on the best John Frieda regimen.

Visitors could use John Frieda’s iPad color advisor tool to find her perfect shade of Precision Foam Colour, the brand’s new at-home hair color.

In addition, women had their photos taken to capture their transformation and share their new look on Facebook.

Port’s visit kicked off the tour in Los Angeles on June 24; it then moved to other cities, including Seattle, Chicago, Minneapolis and Atlanta.

More info:

Clubman Makes BackstageAppearance at BET Awards

American International’s Alanna Littlepage (left) and celebrity makeup artist Julie Socash backstage at the BET awards.

• Traditional barbershop staples made an appearance backstage at the recent Black Entertainment (BET) Awards, held on June 26 at the Shrine Auditorium in Los Angeles.Celebrity makeup artist Julie Socash groomed and styled many of the night’s performers using products such as Clubman Moustache Wax, Club Mend Bump Repair and Shave Talc as well as Tres Flores Solid Pomade and Jeris Hair Tonic with Oil.

Clubman, Tres Flores and Jeris are part of the American International stable of products.

Related End-User Markets: