09.15.11
More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only one third say they are taking good care of their oral health, according to a survey conducted by the American Dental Association (ADA) with Crest and Oral-B. To help bridge this gap, Crest Pro-Health and actress/author/ health advocate Marilu Henner are teaming up to help educate older adults about the importance of gum health.
“Through my partnership with Crest I hope to help educate older adults about gum disease and their overall health, and provide them with the information they need to help prevent and even help reverse gingivitis,” Henner said.
Crest will engage in a host of activities to support second annual National Gingivitis Awareness Month, including the partnership with Henner and sponsorship of the Crest Pro-Health Clinical Gum Protection Invigorating Clean booth at Life 50+, AARP’s National Event and Expo, which will be held Sept. 22-24 in Los Angeles, CA.
Consumers who visit the booth can consult a dental hygienist about oral health questions and concerns and learn more about gingivitis. The booth will also feature a “pledge wall,” where visitors can pledge to better oral health, and receive free samples.
If left untreated, gingivitiscan progress to a more serious form of gum disease, known as periodontitis, an infection that can be a major cause of tooth loss in adults. Some research suggests there may be a link between periodontitis and other health problems such as cardiovascular disease and diabetes.
“Through my partnership with Crest I hope to help educate older adults about gum disease and their overall health, and provide them with the information they need to help prevent and even help reverse gingivitis,” Henner said.
Crest will engage in a host of activities to support second annual National Gingivitis Awareness Month, including the partnership with Henner and sponsorship of the Crest Pro-Health Clinical Gum Protection Invigorating Clean booth at Life 50+, AARP’s National Event and Expo, which will be held Sept. 22-24 in Los Angeles, CA.
Consumers who visit the booth can consult a dental hygienist about oral health questions and concerns and learn more about gingivitis. The booth will also feature a “pledge wall,” where visitors can pledge to better oral health, and receive free samples.