10.03.11
CP Kelco has launched its new website tailored specifically to the beauty and personal care industry.According to the company, the new website highlights that CP Kelco’s products originate in nature and provide rheological properties personal care products require such as texture development, viscosifying and gelling.
Mintel’s GNPD Category Insight for Body, Hand & Foot Care (January-July 2011) projects “...continuing interest in gentler and purer formulations, concerns about chemical ingredients such as parabens and a perception that natural and organic personal care products are healthier than traditional counterparts.”
Jane Schulenburg, company global marketing director, echoes this:“The CP Kelco product offering is perfect to help formulators capitalize on this trend.The RheologyNatureMade website is designed to be a tool to assist customers in formulating to satisfy this ‘natural’ consumer driver.”
The new website exemplifies CP Kelco’s focus on the Personal Care Industry and provides users with up-to-date formulations and other useful industry insights.The website features an interactive formulary, quarterly updates which will highlight current trends or CP Kelco innovations, an “ask the expert” section and much more.
More info: www.RheologyNatureMade.com
Mintel’s GNPD Category Insight for Body, Hand & Foot Care (January-July 2011) projects “...continuing interest in gentler and purer formulations, concerns about chemical ingredients such as parabens and a perception that natural and organic personal care products are healthier than traditional counterparts.”
Jane Schulenburg, company global marketing director, echoes this:“The CP Kelco product offering is perfect to help formulators capitalize on this trend.The RheologyNatureMade website is designed to be a tool to assist customers in formulating to satisfy this ‘natural’ consumer driver.”
The new website exemplifies CP Kelco’s focus on the Personal Care Industry and provides users with up-to-date formulations and other useful industry insights.The website features an interactive formulary, quarterly updates which will highlight current trends or CP Kelco innovations, an “ask the expert” section and much more.
More info: www.RheologyNatureMade.com