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Estée Lauder To Collaborate With Marni on Fragrance Line



Published October 5, 2011
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Estée Lauder To Collaborate With Marni on Fragrance Line



Marni’s designer Consuelo Castiglioni with Veronique Gabai-Pinksy, global brand president, Aramis & Designer Fragrances.
The Aramis and Designer Fragrances Division (ADF) of Estée Lauder Companies Inc. will assume the exclusive worldwide license for the fragrance business of Marni, a Milan-based luxury fashion company found by Consuelo and Gianni Castiglioni in 1994. The first product will be unveiled in Fall of 2012.

“Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo does,” noted Veronique Gabai-Pinsky, global brand president, ADF. “Marni adds to our overall strategy by building on our European fragrance business in the high-end segment. Marni is a luxury brand with a loyal, cult-like following that appeals globally to a sophisticated, trend-conscious customer.”

“We are delighted to be working with the Estée Lauder Companies, a world leader in fragrance, cosmetics and skin care, to expand our business,” said Gianni Castiglioni, CEO of Marni. “They are one of the best when it comes to creating and marketing fragrances. We look forward to collaborating with them and to expressing Marni in a new creative platform.”


Atlanta-based The oneCARE Company has tapped Janie Bryant, the award-winning costume designer for the “Mad Men” series, as the spokesperson for Downy Wrinkle Releaser. In her role as brand spokesperson, Bryant will develop a guide on fabric care and will provide tips on looking good on the go.

“As a costume designer and fashion designer, Janie understands the importance of fine fabrics and textiles,” said Tonya Berry, marketing director for the Downy Wrinkle Releaser product line. “We are delighted to be working with Janie to help educate consumers on fabric care and the benefits of Downy Wrinkle Releaser in keeping clothes in perfect condition throughout the day.”


Custom-designed by Philosophy, Sweet Dreams Shampoo, Shower Gel and Bubble Bath will benefit First Book, a nonprofit organization that provides new books to children from low-income families. According to the personal care marketer, 100% of Philosophy’s net proceeds from the sale of this new gel will go directly to the nonprofit, which has distributed more than 85 million books and educational resources to programs and schools serving children from low-income families throughout the US and Canada.


Over 100 million microorganisms exist on a single toothbrush head, helping contribute to general illnesses and gum and tooth disease. Enter Mouthwatchers Colloidal Silver toothbrush, billed as the first toothbrush that works synergistically with toothpaste to fight tooth and gum decay.Each Mouthwatchers brush has more than 2000 individual bristles composed partly of colloidal silver. This colloidal silver content has the same anti-bacterial effects in the mouth as in infection applications. Each bristle of the Mouthwatchers brush is immune to becoming a home to microorganisms.

Retailing for $4.99 each, Mouthwatchers Colloidal Silver Anti-Bacterial toothbrushes can be purchased online at mouthwatchers.net or at dental offices throughout North America.
More info: mouthwatchers.net


Intelligent Nutrients—the certified organic health and beauty brand created by Aveda founder Horst Rechelbacher—recently received high marks in a brand assessment by Organic Monitor, for the brand’s high naturalness in their products.

Organic Monitor assessed more than 50 international brands of natural cosmetic products and ranked them in terms of their naturalness.

“Intelligent Nutrients scored the highest rating (9.5 out of a maximum 10) in a ranking of natural and organic cosmetic brands in North America by Organic Monitor,” said Judi Beerling, technical research manager at Organic Monitor. “The brand was close to maximum rating because its products use a high level of certified organic (mostly food grade) ingredients, and most are certified by recognized agencies.”

“This recognition from Organic Monitor is tremendous,” said Rechelbacher. “Not only does it reinforce the need for transparency in the organic beauty industry but it also affirms what we are trying to do as a brand, which is educate the consumer that everything we put in and on our bodies must be nutritious and safe.”

Other brands that received high naturalness were Green People and Living Nature. New brands launched by large multinationals also scored high in terms of their natural and organic formulations—Garnier Bio Active (L’Oréal), Diadermine Bio Expertise (Henkel) and Johnson’s Natural (Johnson & Johnson).


Neutral nails are big for 2012.

OPI kicked off the Spring 2012 fashion shows by handling the nail color for BCBG Max Azria. Toes and fingers were done in the brand’s Samoan Sand.


To help provide parents with the tools to encourage their children to floss daily and the convenience of being able to do it anywhere, Plackers is giving away 10,000 free Plackers Kids dental flosser samples at Plackers.com/kidsflossers.

In other brand news, Plackers and Oral Health America (OHA), a national nonprofit group, have announced five winners of the first-ever Smiles Across America Innovation Grants. Winners will be presented with monetary grants and a generous supply of dental flossers to kick-start new programs to deliver oral health preventative products and services to children at increased risk for oral diseases. The winners are Athens City County Health Department’s School Based Dental Sealant Program, Athens, OH; Dakota Smiles Mobile Dental Program, Pierre, SD; City of Portland’s Children’s Oral Health Program, Portland, ME; Santa Barbara/Ventura County Dental Care Foundation, Ventura, CA; and University of Buffalo School of Dental Medicine, Daniel Squire Diagnostic and Treatment Center, Buffalo, NY.


Fashion Fair has unveiled a new look at its website, www. fashionfair.com. The website’s tagline, “Loving you for over 38 years,” is a declaration of devotion from the Fashion Fair team to their consumers, the company said.


Dollar General Corp. has rolled out a new e-commerce channel at www.dollargeneral.com. Dollar General’s web store offers a wide assortment of name brand and private label merchandise, including health and beauty products and cleaning supplies. Much of the merchandise on the site will be available in single units or by the case.


White Castle presented a check for $500,000 to Autism Speaks, increasing the hamburger chain’s total contribution to Autism Speaks to $1,006,000 in just over 18 months.The donation came from the combined proceeds of two charity campaigns, including the sale of The Original Slider-scented candles.


Meguiar’s Nxt Generation Tech Wax 2.0 and Nu Finish NFP-80 have topped Consumer Reports’ latest tests of 19 car waxes, for liquid and paste, respectively. According to the publication, CR’s tests also revealed that premium car wax brands don’t necessarily out-perform their lower-priced counterparts: liquid or gel waxes from premium brands like Auto Glym, Eagle One, Mother’s, and Zymol scored lower than products from Nu Finish, and 3M. However, Auto Glym Super Resin Polish (liquid) and Mother’s California Gold Carnauba Cleaner Wax (liquid) were both “recommended,” and the Mother’s product is a “CR Best Buy.”

Among paste waxes, Mother’s FX Engineered SynWax 20011 (recommended), and Mother’s California Gold Carnauba Cleaner Wax 05500 were outperformed by Nu Finish NFP-80 and Turtle Wax Synthetic Paste Polish T-465.

Other products that scored well in the ratings included Turtle Wax Ice Synthetic Paste Polish (paste), and the liquid Nu Finish NF-76. Turtle Wax Ice Synthetic Paste Polish and Nu Finish NFP-80 were rated “excellent” for durability. The Nu Finish NF-76 was rated Very Good for durability, but gloss improvement was not as good and it left some staining on plastic parts, CR said.


My Girls Cream (formerly My Girl’s Radiation Cream) is now available to retailers who request it via McKesson Pharmaceutical, oncology boutiques such as Mass General Hospital’s Images Boutique, post-surgery specialty retailers such as Lady Grace, and online via Wilkinson Pharmacy and Lots To Live For, Inc.

“Having My Girls Cream available at retailers located nearby sampling hospitals and radiation centers is a great convenience for cancer patients who can pick up their medications and also find an over-the-counter cream that helps maintain the healthy appearance of their skin after radiation treatments” said Linda Griffith, a breast cancer survivor, My Girls fan, and new vice president of customer care for My Girls Skin Care.


SC Johnson has been named to the first Working Mother Best Companies for Kids list. The evaluation considered more than 225 selected questions from the 2010 Working Mother 100 Best Companies application and ultimately chose 10 companies that believe in offering a wide array of family-friendly programs, from prenatal classes to child care and scholarships.


Winning Brands’ 1000+ Stain Remover brand are now available at Sam’s Club.The stain remover/multi-cleaner will be presented as a Value-Pack for Sam’s Club shoppers, consisting of a large bottle of concentrate, attached re-usable sprayer and funnel.


Bare Escentuals’ new Be a Force of Beauty campaign features five women that were found via a blind casting call. Conceptualized with TBWA\Chiat\Day Los Angeles, the blind casting call commenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 who were then brought in for individual blind interviews with questions. Bare Escentuals’ execs remained behind a wall listening to each woman answer the blind interview questions, seeking women who not only shared similar values with the brand, but whose beauty became palpable through their personality and the compassion, honesty, confidence and genuineness conveyed in their responses.

“This is pretty revolutionary and unheard of for a beauty company,” said Leslie Blodgett, executive chairman of Bare Escentuals. “Let’s be honest, there was a high level of risk associated with this approach and I had no idea what to expect. What I discovered was how liberating it is to do the right thing and choose women based on their values, not the way they look.”


Looking to upgrade customers’ experiences, American Airlines is introducing a new suite of premium class amenities on select international flights in First and Business Class cabins beginning Sept. 1. Among the perks are Dermalogica skin care products.


Candle Warmers Etc. has again been named to Inc. Magazine’s 5000 list, which recognizes US companies that have experienced significant growth during the past three years. Candle Warmers Etc. grew 43% from 2007-2010, affirming its position as a top Inc. 500/5000 Consumer Products and Services company, with an industry rank of 190 (among 246 companies included on this particular industry list). A “Top Alumni Company” as well, the 2011 recognition marks the fourth time Candle Warmers Etc. has made the list.
More info: www.candlewarmers.com


More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only one third say they are taking good care of their oral health, according to a survey conducted by the American Dental Association (ADA) with Crest and Oral-B. To help bridge this gap, Crest Pro-Health and actress/author/ health advocate Marilu Henner are teaming up to help educate older adults about the importance of gum health.

Crest will engage in a host of activities to support the second annual National Gingivitis Awareness Month, including the partnership with Henner and sponsorship of the Crest Pro-Health Clinical Gum Protection Invigorating Clean booth at Life 50+, AARP’s National Event and Expo, which was held Sept. 22-24 in Los Angeles, CA.


Murad’s University for Inclusive Health (UIH) is partnering with Bellus Academy in San Diego to offer students the UIH course program. The course outline and content, developed by Howard Murad, covers the evolution of Dr. Murad’s research in the Science of Cellular Water, which identifies the common denominator of aging and illness as cellular water loss. Upon successful completion of the UIH course at Bellus, graduates will receive a certificate identifying themselves as an Inclusive Health Ambassador.

UIH is also providing courses through the Fashion Institute of Design and Merchandising in Los Angeles, CA.


Heathrow Virgin Clubhouse employees Sarah Flood, Larry Byrne and Kelly Clarke and Sweet Squared sales emissary Key Pennington

Virgin Atlantic has named CND Shellac Wildfire as the official nail color for its flight attendants. Siren-red Wildfire promises two week round-trip wear with no chipping, smudging or dulling and it perfectly coordinates with the Virgin Atlantic logo and uniforms, according to the company.

CND Shellac isn’t only for the flight crew; Virgin is offering free manicures in its luxurious clubhouse lounges at Heathrow and Gatwick airports to first and business class passengers as an “upgrade” option. Each CND Shellac service includes a gift of SolarOil, 10 CND Shellac Remover Wraps, a bottle of acetone and a list of regional CND Shellac salons.


Amway will provide $100,000 toward relief efforts for the food and water crisis in Eastern Africa. Amway will be working through CARE, an organization with extensive crisis relief experience in Africa.

“The sheer number of children being affected by the lack of food and water is hard to comprehend. We want to make sure that Amway through its One by One Campaign for Children is there to help. We hope to raise the visibility of the situation and inspire others to help,” said Amway Southern Africa President Gwen Anders. “Amway is committed making a positive difference in the life of children, especially those in dire need of proper nutrition.”


Benefit Cosmetics has unveiled its new global ecommerce site. The robust site will serve as a powerful brand awareness and sales tool, the company said. Each page of the new site is designed to be an exuberant expression of Benefit’s playful brand personality. It celebrates the brand’s iconic mannequins, thought bubbles, and words of wisdom, with key San Francisco visual elements that hearken back to Benefit’s home woven throughout.

The new site incorporates predictive search and an ability to preview search results make it easy for customers to find the firm’s wittily named products, how-to videos and customer product reviews. The ability to personalize graphics displayed based on customer segments, including customer purchase behavior and site visitor type, will improve relevance and conversion. A playful “Buy Me!” button is displayed everywhere to invite strong shopping conversion, the company said. The site features a 2-step checkout process.

Benefit launched a new site in China on the same global platform in April, and plans to launch additional new sites in the UK, Europe and Korea over the next 18 months.


Skin care company Skin All Natural, Apex, NC, has joined the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program. Companies certified through the program make a voluntary pledge to clear animal testing from all stages of product development, and the company’s ingredient suppliers make the same pledge. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.

CCIC’s Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetic, personal care, and household products. There are eight national animal protection groups behind the CCIC: American Anti-Vivisection Society, American Humane Association, Animal Alliance of Canada, Beauty Without Cruelty, USA, Doris Day Animal League, The Humane Society of Canada, The Humane Society of the United States, MSPCA Center for Laboratory Animal Welfare.


Bona is playing a big role in the Greenguard Environmental Institute’s second Big Bundle of Joy $10,000 Nursery Giveaway. Winners can select from a range of nursery products, and 50 third-place winners will receive a Bona Hardwood Floor Cleaning System. The sweepstakes runs through Jan. 31, 2012.


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