10.05.11
The International Spa Association’s newly released 2011 U.S. Spa Industry Study reveals an increase in spa visits, revenue and the total number of employees to indicate that the spa industry is recovering from the impact of the recession.
Compared to the results from the association's 2010 industry study, the data shows that the spa industry is growing at a moderate pace as the recovery from the economic recession begins to move forward.
"The ISPA 2011 U.S. Spa Industry Study takes an in-depth look at how spas managed the recession, as well as providing information on the types of treatments offered, a breakdown by spa type and marketing tactics employed by spas," said ISPA president Lynne McNees. "We're excited to report positive growth in the data and look forward to sharing the information with spa professionals to help them strengthen their business."
Many spas remain cautiously optimistic as they continue on the road to recovery, according to the study. As the 4th largest leisure industry, the spa industry experienced a pick-up in demand with a majority of spas reporting increased visits and revenue. Spas were also more likely to hire staff members with an overall two percent increase in employment.
In 2010, spas received 150 million client visits. While massage remains the No. 1 treatment received by spa-goers, skin care services are more readily available at spa locations. The study shows that skin care services were the most offered type of service with 94% percent of spas offering them. Following skin care, massage services were widely offered by 88% of spa facilities, body services (80%), salon services (66%) and complimentary or alternative therapies (30 percent) rounded out the top five service offerings.
The four main treatment revenue categories in the spa industry account for 79% of total spa revenue and include: massage and bodywork, skin care treatments, hair and nails. There were an average of 8,704 treatments and services per spa provided within the four categories. Retail accounts for 11 percent of total spa revenues with skin care products accounting for a majority of spending by spa-goers, ISPA said.
Compared to the results from the association's 2010 industry study, the data shows that the spa industry is growing at a moderate pace as the recovery from the economic recession begins to move forward.
"The ISPA 2011 U.S. Spa Industry Study takes an in-depth look at how spas managed the recession, as well as providing information on the types of treatments offered, a breakdown by spa type and marketing tactics employed by spas," said ISPA president Lynne McNees. "We're excited to report positive growth in the data and look forward to sharing the information with spa professionals to help them strengthen their business."
Many spas remain cautiously optimistic as they continue on the road to recovery, according to the study. As the 4th largest leisure industry, the spa industry experienced a pick-up in demand with a majority of spas reporting increased visits and revenue. Spas were also more likely to hire staff members with an overall two percent increase in employment.
In 2010, spas received 150 million client visits. While massage remains the No. 1 treatment received by spa-goers, skin care services are more readily available at spa locations. The study shows that skin care services were the most offered type of service with 94% percent of spas offering them. Following skin care, massage services were widely offered by 88% of spa facilities, body services (80%), salon services (66%) and complimentary or alternative therapies (30 percent) rounded out the top five service offerings.
The four main treatment revenue categories in the spa industry account for 79% of total spa revenue and include: massage and bodywork, skin care treatments, hair and nails. There were an average of 8,704 treatments and services per spa provided within the four categories. Retail accounts for 11 percent of total spa revenues with skin care products accounting for a majority of spending by spa-goers, ISPA said.