10.05.11
Minus 417 (-417) Cosmetic Researches Dead Sea Ltd, developer of exclusive skin care products based on natural active components and select minerals from the Dead Sea, recently introduced its product line to the United States through its partnership with Walgreen Co.
“We are excited to partner with the Walgreen family and introduce our line in two US-based retail locations,” said -417 founder Moty Fridman. "As trendsetters and leaders of the American beauty market and culture, our exclusive high-quality products suit New York and California consumers. With this partnership, we hope to foster our relationship with US retail locations and expand our reach, making -417 available nationwide.”
-417 products are now available at Duane Reade’s New York flagship store at 40 Wall Street and Walgreens in Los Gatos, California. The collection is comprised of 35 products for both men and women, including skin and body care products. Product prices range between $14 and $92.
417 Cosmetic Researches Dead Sea Ltd exclusive products are sold internationally through department stores, perfumeries, cosmetic chains and spa and hotel facilities.
More info: www.minus417.com