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Vichy Launches LiftActiv With Rhamnose 5



Published October 6, 2011
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Vichy Launches LiftActiv With Rhamnose 5%



Vichy LiftActiv with Rhamnose 5%
After more than 10 years of scientific research, Vichy has uncovered the function of a thin layer of cells called the papillary dermis, or Derm Source, a vital layer found to be responsible for driving skin rejuvenation processes, including collagen and elastin production. Over time, Derm Source function deteriorates, leading to visible signs of aging: wrinkles, sagging and a loss of firmness.This understanding of the skin-aging process has led Vichy to develop a new anti-aging range, Vichy LiftActiv with Rhamnose 5%, which works to minimize the signs of aging by directly targeting the Derm Source.

Rhamnose is a naturally derived plant extract that has been proven to stimulate Derm Source activity. The new formulation is proven to reduce the appearance of the most common facial wrinkles—forehead, crow's feet, undereye, and between the eyebrows—starting in just two weeks. Overall skin tone and texture also begin to improve after just four days of use, according to the company.
More info: www.vichyusa.com



SCJ Unveils All-in-One Sprayer in Limited Markets
SC Johnson’s All-In-One Cleaning System allows users to clean more efficiently and effectively by choosing three of their five favorite trusted cleaners to dock in one simple, lightweight sprayer. This new tool switches instantly among cleaners by holding up to three concentrated cleaner cartridges at once in a single hand-held sprayer.Available concentrated cleaner cartridges include Windex Glass, Fantastik Kitchen, Scrubbing Bubbles Bathroom, Pledge Furniture and Shout Carpet.

The SC Johnson All-In-One sprayer and concentrated cleaner cartridges are available at Albertsons, King Soopers, Kmart, Kroger, Meijer, Safeway and Walmart in Colorado Springs, CO and Lexington, KY.
More info: www.SmartTwist.com




Matte Paste from Max Green Alchemy

Max Green Alchemy, San Francisco, has added new Matte Paste ($15), a styling product that delivers the dry-look matte finish and hold without adding shine. It has a fresh citrus, unisex scent and is alcohol, wax, silicone and polyvinylpyrrolidone free.
More info: www.maxgreenalchemy.com




Verilux Launches At-Home Acne Device
Verilux, a lighting company, is rolling out the ClearWave Phototherapy System for Acne ($149), billed as an affordable, drug- and chemical-free solution for blemish-prone skin. The unit will be sold at Verilux.com and at Brookstone mall stores.

The ClearWave, which employs blue light technology to target acne-causing bacteria, has been through the 510K process and is FDA cleared for over-the-counter treatment of mild to moderate inflammatory acne.It comes with a replaceable natural spectrum LED head, with replacement heads priced at $34.95. Each treatment head lasts for 600 applications, and a smart display tracks the number of applications remaining.
More info: www.verilux.com


These soy candles feature natural butters like aloe and shea.

Scents of St. Augustine Soy Candles
Scents of St Augustine, St. Augustine, FL, offers soy candles formulated with American grown, naturally farmed soy as well as natural butters like aloe, shea and jojoba, and essential oils.
More info: www.scentsofstaugustine.com




Natroba is now available nationwide at pharmacies.

Lice Treatment Prescription from ParaPro LLC
Natroba (spinosad) topical suspension, 0.9% for lice is now available in pharmacies throughout the US. It is billed as an effective, easy-to-use topical suspension, which does not require nit combing.

The formulation, which was created by ParaPro, LLC, Carmel, IN, was approved in January 2011 by the FDA as a prescription medication for the topical treatment of head lice infestations in patients four years of age and older.
More info: www.parapro.com



Brands Raise Awareness For Breast Cancer
Beauty Garden Is Pretty in Pink

In recognition of Breast Cancer Awareness month, Sothys will donate 15% of sales on the Beauty Garden collection of products to the Susan G. Komen Foundation. Until Nov. 14, the certified skin care collection will be adorned with the foundation’s official pink ribbon, according to the company.

Beauty Garden ecological treatments and products are designed to revitalize the skin with the best of nature’s offerings, according to the company. All products carry both Ecocert and Cosmebio certifications.

The Beauty Garden range includes Make-Up Removing Fluid with Cherry Bud ($32), Floral Water with Angelica and Hawthorn ($32), Comfort Mask with Helianthus and Rosemary ($36), Face Care with Helianthus and Rosemary ($54), Body Lotion with Cherry Bud and Lavender ($37), Helianthus and Walnut Shell Scrub ($36) and Nourishing Body Oil with Helianthus ($49).




Pravana Gets on the Beauty Bus

Pravana will leave you seeing pink—on both shelves and clients’ hair. In honor of breast cancer awareness, and in support of those who are chronically and terminally ill, the hair care company has announced two very pink promotions. Put the finishing touches on every client’s style by picking up two of Pravana’s top-sellers—Pravana’s Super Shape Hair Spray and Intense Therapy Leave-In Treatment, packaged together in an exclusive breast cancer awareness bag.

For every pink pack sold, Pravana will donate proceeds to the Beauty Bus Foundation, a nonprofit organization that brings beauty and hope into the lives of chronically and terminally ill patients and their caregivers by providing them with in-home beauty services, free of charge. The suggested retail is $30.

Also in October, encourage clients to create awareness and think pink. Pravana is offering its best-selling Vivids demi-permanent hair color in magenta and pink, packaged in a breast cancer awareness box ($3.99).




Murad Partners with City of Hope
Murad, Inc. will launch the limited-edition Hydrate for Hope duo ($85) featuring Hydro-Dynamic Ultimate Moisture to benefit City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases. With each sale of the product, Murad will donate 10% of the purchase price to City of Hope for breast and women’s cancers research treatment and education programs, up to $1 million while supplies last.

Combining a luxurious recipe of ingredients to quench dehydrated skin, the velvety formula in Hydro-Dynamic Ultimate Moisture is fortified with avocado, sunflower and olive fruit oils, as well as shea butter.

Murad will run additional promotions throughout its various channels during the month of October to raise additional funds for City of Hope. Planned activities include a limited-time “Hydrate for Hope” facial at all Murad Inclusive Health Spa locations throughout the country with a portion of the proceeds going to City of Hope and much more.



Buckets of Hope feature nail cremes for a good cause, according to the company.

Nourish for the Cure With Jessica Buckets Of Hope
This year, Jessica has partnered with an inspiring organization that focuses on education and support for young women prone to breast and ovarian cancer. In their honor, the company created Buckets of Hope—40 mini Nourish Therapeutic Cuticle Crèmes for salons, spas and distributors. All proceeds from the sale of Buckets of Hope will benefit the Bright Pink organization. Buckets of Hope are available through December 2011 and retail for $78.



OPI Debuts New Pink Shatter To Support Komen for the Cure
OPI will roll out a limited edition Pink Shatter: Pink of Hearts Nail Lacquer ($8.50) to support Susan G. Komen for the Cure. The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 nail lacquers in raising awareness of breast cancer for the fifth year in a row.

Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.

Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness. OPI will also make its annual donation of $25,000 to Komen for the Cure.




Kenra Professional Partners With The Rapunzel Project
Kenra Professional is partnering with The Rapunzel Project, a non-profit organization dedicated to helping cancer patients keep their hair during chemotherapy through cold cap technology. To help raise awareness this year during September and October for October Breast Cancer Awareness Month, Kenra has dressed up its two best-selling products—Kenra Volume Spray 25 and Kenra Platinum Blow-Dry Spray—in limited edition pink packaging to call awareness to the cause.

As part of the initiative, Kenra Professional is donating an additional $20,000 to The Rapunzel Project, bringing its total donation to date to $70,000.



SeneGence International’s LipSense Shade To Benefit ABCF
SeneGence International, creator of LipSense long-lasting liquid lip color, SenseCosmetics and SeneDerm Anti-Aging Skincare, will launch a new LipSense shade, Kiss for a Cause ($22), to raise money for the American Breast Cancer Foundation (ABCF).
In honor of National Breast Cancer Awareness Month, SeneGence will donate a portion of the profits from the sale through Oct. 31 of this limited-edition blue-based fuchsia shade through its non-profit Make Sense Foundation to the ABCF.



Pureology and Redken Support BCA
Infuse fine or flat hair with soft volume, moisture and color protection with the PureVolume set ($39) while helping to support a cause.In conjunction with this promotion, Pureology will make a flat $20,000 donation to Susan G. Komen for the Cure.

The kit includes PureVolume Shampoo (10oz) and PureVolume HairCondition (8.5oz) as well as a sample of PureVolume BlowDryAmplifier. The products feature AntiFadeComplex, which is said to maximize color retention. Also, shape up your style with two of Redken Styling’s best-selling products while supporting BCA.In conjunction with this limited edition promotion, Redken will make a flat $20,000 donation to Susan G. Komen for the Cure. The promotion includes Rough Paste 12 Working Material (2.5oz) and Quick Dry 18 Instant Finishing Spray (2 oz), both $17.50.


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