10.20.11
For its new online video campaign "Go Beyond the Cover," Dermablend Professional has recruited Rico Genest, also known as Zombie Boy, a 26-year-old model and fashion muse best known for his head-to-toe skeletal tattoos.
Dermablend Professional teamed with Tuxedo Agency to produce a video featuring Zombie Boy. During the shoot, a team of makeup artists applied Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy's tattoos on his head, neck, chest, stomach and arms.
In the video, a completely tattoo-free Genest slowly rubs away the Dermablend Professional product to reveal the tattoos that lie beneath. The video, as well as behind-the-scenes footage revealing the makeup application and Genest's reaction to seeing himself without tattoos.
Genest gained attention after appearing in Lady Gaga's video for "Born This Way," as well as walking the Thierry Mugler runway in Paris, to name a few. His notoriety and unique appearance have also earned him a cult Facebook following.
"In this video featuring Zombie Boy, his appearance was masked using just a few Dermablend Professional products," said Renee Mininni, assistant vice president of marketing for Dermablend Professional. "The point that we hope to drive home is that sometimes we catch ourselves judging an individual based on appearance alone, but appearances can be easily changed. Dermablend Professional provides products for those seeking coverage and it will do the trick flawlessly but be inspired to go beyond the cover."
You can see the video here.
Dermablend Professional teamed with Tuxedo Agency to produce a video featuring Zombie Boy. During the shoot, a team of makeup artists applied Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy's tattoos on his head, neck, chest, stomach and arms.
In the video, a completely tattoo-free Genest slowly rubs away the Dermablend Professional product to reveal the tattoos that lie beneath. The video, as well as behind-the-scenes footage revealing the makeup application and Genest's reaction to seeing himself without tattoos.
Genest gained attention after appearing in Lady Gaga's video for "Born This Way," as well as walking the Thierry Mugler runway in Paris, to name a few. His notoriety and unique appearance have also earned him a cult Facebook following.
"In this video featuring Zombie Boy, his appearance was masked using just a few Dermablend Professional products," said Renee Mininni, assistant vice president of marketing for Dermablend Professional. "The point that we hope to drive home is that sometimes we catch ourselves judging an individual based on appearance alone, but appearances can be easily changed. Dermablend Professional provides products for those seeking coverage and it will do the trick flawlessly but be inspired to go beyond the cover."
You can see the video here.