11.15.11
Estée Lauder and Creative Makeup Director Tom Pecheux present a new dynamic trend in color makeup that boldly paints the eyes in graphic pigments—Pure Color Cyber Eyes ($20-$24). This powerfully modern collection, features eyeshadows,eyeliners and mascara in richly pigmented shades with a futuristic, hypermetallic finish, eye pencils that define eyes in chic hues and mascaras that create a display of vibrant color. In this animated trio, the eyes take center stage in shades of electric blue and teal, stimulating copper and silver and fiery purple and green with accents of blackened black and brown creating the opportunity to play with color for endless eye looks, according to the company.
New, limited edition Pure Color Gelée Powder Eyeshadows ($24) include a first-to-market, “tribrid” system that changes the way makeup can be worn, wet or dry, for an application and wear that revolutionizes the current eyeshadow category. The “tribrid” Prisma Shine technology is an all-in-one liquid, powder and gel that creates a texture that is futuristically bouncy and malleable for an eyeshadow that glides on like molten metal for an extreme sheen, according to the company. The shadow retains its unique structure and texture after coming into contact with a wet or dry brush and is long-lasting,
non-fading, non-flaking and non-creasing for an optimal wear.
The exclusive formula can be worn in two finish options: apply wet for a hyper-metallic charged flash of color or dry for a subtle shine finish. Six vibrantly decadent shades, Cyber Copper, Cyber Pink, Cyber Lilac, Cyber Silver, Cyber Green and Cyber Teal, allow for complete versatility in creating a range of eye
looks, while the accompanying specially designed, high-performing sponge-mitt applicator is recommended for exceptional application, either wet or dry.
Complement lustrous lids with a paired eyeliner for definition. Six smoldering shades of the new Pure Color Intense Kajal Eyeliner ($20) are introduced with 70% pure pigments to provide dramatic color on the eyes. Inspired by the kajal used in ancient India, these brilliant liners are applied in Blackened Black, Blackened Cocoa, Blackened Plum, Blackened Sapphire, Blackened Olive and Electric Teal to create the new definition of a daringly smoky look. Two are limited edition (Blackened Olive, Electric Teal), while the other four will stay in the Estée Lauder collection.
The Pure Color Cyber Eyes collection is available for a limited time at all Estée Lauder counters nationwide and www.esteelauder.com.
New, limited edition Pure Color Gelée Powder Eyeshadows ($24) include a first-to-market, “tribrid” system that changes the way makeup can be worn, wet or dry, for an application and wear that revolutionizes the current eyeshadow category. The “tribrid” Prisma Shine technology is an all-in-one liquid, powder and gel that creates a texture that is futuristically bouncy and malleable for an eyeshadow that glides on like molten metal for an extreme sheen, according to the company. The shadow retains its unique structure and texture after coming into contact with a wet or dry brush and is long-lasting,
non-fading, non-flaking and non-creasing for an optimal wear.
The exclusive formula can be worn in two finish options: apply wet for a hyper-metallic charged flash of color or dry for a subtle shine finish. Six vibrantly decadent shades, Cyber Copper, Cyber Pink, Cyber Lilac, Cyber Silver, Cyber Green and Cyber Teal, allow for complete versatility in creating a range of eye
looks, while the accompanying specially designed, high-performing sponge-mitt applicator is recommended for exceptional application, either wet or dry.
Complement lustrous lids with a paired eyeliner for definition. Six smoldering shades of the new Pure Color Intense Kajal Eyeliner ($20) are introduced with 70% pure pigments to provide dramatic color on the eyes. Inspired by the kajal used in ancient India, these brilliant liners are applied in Blackened Black, Blackened Cocoa, Blackened Plum, Blackened Sapphire, Blackened Olive and Electric Teal to create the new definition of a daringly smoky look. Two are limited edition (Blackened Olive, Electric Teal), while the other four will stay in the Estée Lauder collection.
The Pure Color Cyber Eyes collection is available for a limited time at all Estée Lauder counters nationwide and www.esteelauder.com.